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Great performers understand that communication is an art and takes practice to refine. When Jay Leno was hosting The Tonight Show, he would leave the taping on Friday and head to Las Vegas or another city for a series of standup shows. Leno would do 100 to 150 acts a year even when he had a full-time job because he had to stay sharp. When is the last time you practiced any presentation 150 times, or even 20 times? Speaking of The Tonight Show, Jimmy Fallon rehearses his monologue in front of a live audience earlier in the day. He has a pen and paper in hand and makes notes of what gets a laugh and what doesn’t. These comedians do not rely on a scientific algorithm to develop their jokes.

These online platforms are already transforming the way we operate by allowing an instantaneous flow of information and suggestions on how best to manage local healthcare services.

Thanks to social media, we no longer need to rely on face-to-face meetings or long chains of emails to share ideas and hold discussions. It is like an online meeting with real-time minutes that can be easily accessed and updated at any time.

The ease with which local information like this can be accessed is proving beneficial for all kinds of doctors. While there are still a number of GPs who do not use social media, newly qualified doctors have found our group particularly useful when familiarising themselves with services in the area.

''Most important, I tell people to try to not be so intent on scoring their own points that they miss the gist of what someone else is saying to them,'' Ms. Conrad said. ''Too much conversation is really confrontation. In business, you've got to keep your emotions out of the discussion if you want to hear things right.''

'Speaking, you have the opportunity to bring the force of your personality into play.'' she said. ''Some of the things I teach people is how to use eye contact and body language effectively to emphasize a point and how to modulate their voices to keep out patronizing, petulant or aggressive tones that turn off an audience.''

I teach managers how to use humor to their advantage in dealing with employees.''