Group items tagged

"As Casey Green said in my recent interview with him, the LMS space is a "market in transition." In 2005, the year that Blackboard acquired WebCT, the two platforms had a combined total of 75.6% U.S. higher education market share, and the next closest competitor had barely cracked 2% market share. Today, the situation is substantially different and changing rapidly. But the narratives around exactly what's happening tend to be off. Typically, I hear the frame as being a contest between Blackboard and "open source." Has "open source" (by which we mean Moodle and Sakai, the two open source LMSs with significant market share in the United States) made inroads into the market? If you read what the majority of sell-side financial analysts1 are writing, you may see the claim that "open source" is not putting a major dent in Blackboard. If you talk to Moodle or Sakai advocates, you might hear that they are crushing the company in sales. Neither account is really capturing what's happening in the market, so I'm going to try to explain what we know about what's really going on in a two-part series. In this post, I'll talk about what the data are telling us so far about the recent shifts in the market, describe how colleges and universities come to decide that they need to go to market for an LMS, and assess the degree to which we may see an uptick in the number of schools that decide to look around and evaluate our options. In the second post, I'll describe how the next four years of market transition may be different than the previous four and what signs we should be watching for to see which way the market is going to break."

Using Twitter… 'The Smart Way' by Guest Poster on December 9, 2008 in Twitter Tools, Twitter for Beginners Today Mark Ramskill (@ramskill) from SubHub, takes a look at some of the steps that new Twitter users can go through to get going. Twitter, having been quickly adopted initially by key influencers, has grown into a mass-market communication tool, with millions of users. If you're publishing content, undertaking online marketing, and looking to keep up with the latest trends in anything web related then Twitter should be featuring highly as a 'weapon of choice'. In this article I'll be assuming you are new to Twitter, and that rather than wanting to use Twitter as a way of simply keeping up with friends, you want to use it as a tool for valuable engagement and maximum effect, avoiding the white noise that Twitter can also create if used incorrectly. I call this 'Using Twitter, the Smart Way'.

"Journalists everywhere are starting blogs and entering the next phase in the history of journalism. Whether you call it Journalism 2.0, or a shift in media consciousness. It's pretty clear, the game has completely transformed. Transformation for the Better As the future of journalism unfolds, we're beginning to see just how beneficial this shift is for the writers out there. 1. We can interact directly with our audience. 2. We can write for a small audience, about what we care about. 3. We can profit directly, and immediately, from our writing. 4. We can build a reputation for ourselves, outside of an institution. The challenge is that journalists have to overcome a radical shift in thinking: whereas in the past we just concentrated in writing, and our business did all of our marketing and publishing. Us journalists of the future have to become a one-man journalistic machine. We have to take our writing from the idea to the audience all by ourselves. In blogging, there are a lot of things you need to consider to hit that mark of success. Suddenly, it isn't as easy to just write and publish blog posts! Know these most important tasks you need to do for your blog:"

"One of the top 10 questions in social media marketing asked is "How do we kick start our community?" This post aims at providing some resources for brands that are preparing their community strategy. The old adage of the field of dreams isn't true -if you build it-they won't neccesarily come. Brands must have a kick start plan to be successful with their community. Below, I'll list out some practices I've heard from companies that have had successful communities, and I'd ask you chime in and add more ways, let's get started, I'll be as specific and actionable as possible."

"Now that we're certain of the value of storytelling, the pressing question that remains is how to tell stories on the web. I don't think that the existence of the story is in question-every product or service's value can be expressed as a story. The difficulty is in framing that story for the people that you know need to hear it. Take some time to remind yourself of that story: What was the problem that you set out to solve? How did you find the solution? Why is your solution special? Why are things different now that you've solved the problem? It's a simple structure, but often one that eludes marketers who are sometimes too close to their product or service to see the story clearly. Once you're clear on the story, there are two things to focus on next: (1) Writing the story, and (2) making sure that your website supports that story."

There are a myriad of options out there right now when it comes to tools for multimedia storytelling. The combination of tools you use can be your greatest strength or your greatest weakness. The important thing is to find the right combination of gear that fits your style of shooting and allows you to tell the best story possible. Below is a list of tools that we may use a combination of on any given multimedia shoot. Again the importance is to find what combination works best for you. Multimedia tools are constantly evolving. There are many options on the market from which you can mix and match to best suit your needs. The following describes our current field production kit.

"Google Wave has been much discussed and speculated about since it was first announced just over one year ago. Many in the business community have wondered how it can be used for marketing and sales. Others have wondered how it will be integrated into daily communication and collaboration. Still others who lack the patience to test a tool with more than a few layers have wondered just what it is. Google developed the product as an answer to the question what would email look like if it were invented today rather than 40 years ago? (Trapani)"

Caspian Learning has produced a useful taxonomy of immersive learning simulations in their white paper Serious Games in Defence Education (Word or PDF, 4MB). Although the paper addresses a single vertical market, the taxonomy is of general interest.

How To Embed Audio In A Wordpress Blog Trust you will enjoy and benefit from this short little video I just uploaded on YouTube showing how to insert mp3 audio files into your Wordpress posts and pages.

Online Communities and Their Impact on Business. Part One: How online community works This is Part One of the report. To return to the Introduction, click here. Summary Working with online communities has long been touted as a great way for a company to save money in its marketing, support, sales, and even product development. But for most companies, the diversity of communities online, and the challenge of learning how to work with them, is daunting. Most companies don't understand how online communities work, how they make a difference, and how to engage with them. Among the companies that have tried to work with communities online, many have found that they conversation is dominated by extreme enthusiasts rather than average users, and have concluded that online community is a distraction from their real customers. That turns out to be a very dangerous mistake. Rubicon Consulting's web practice team recently conducted a broad survey of US web users to understand better how people in the US use the web, with a special focus on web community and its effect on consumers. Key findings of that survey, and its implications for companies, include:

How to Use Twitter as a Twool iStock_000000372006XSmall.jpg I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool-specifically as a marketing tool-for my website Alltop and my book, Reality Check. If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn't, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.

"This guide is for helping people to understand how to and how not to engage with community over projects such as software, content, marketing, art, infrastructure, standards, and so forth. It contains knowledge distilled from years of Red Hat experience. "

GRADUATE education is the Detroit of higher learning. Most graduate programs in American universities produce a product for which there is no market (candidates for teaching positions that do not exist) and develop skills for which there is diminishing demand (research in subfields within subfields and publication in journals read by no one other than a few like-minded colleagues), all at a rapidly rising cost (sometimes well over $100,000 in student loans).

Yochai Benkler's wealth of nations book online Next Chapter: Part I: The Networked Information Economy » read paragraph Chapter 1: Introduction: A Moment of Opportunity and Challenge 1 Information, knowledge, and culture are central to human freedom and human development. How they are produced and exchanged in our society critically affects the way we see the state of the world as it is and might be; who decides these questions; and how we, as societies and polities, come to understand what can and ought to be done. For more than 150 years, modern complex democracies have depended in large measure on an industrial information economy for these basic functions. In the past decade and a half, we have begun to see a radical change in the organization of information production. Enabled by technological change, we are beginning to see a series of economic, social, and cultural adaptations that make possible a radical transformation of how we make the information environment we occupy as autonomous individuals, citizens, and members of cultural and social groups. It seems passé today to speak of "the Internet revolution." In some academic circles, it is positively naïve. But it should not be. The change brought about by the networked information environment is deep. It is structural. It goes to the very foundations of how liberal markets and liberal democracies have coevolved for almost two centuries.

Ten commandments of e-learning (content design) Cath Ellis recently set out her ten commandments of e-learning and this prompted me to try and articulate my own. Now e-learning's a big subject if you include all its many variants - formal and informal, synchronous and asynchronous and so on - and if you take into account all the issues relating to its management and marketing. So, what I've done is restrict my thoughts to the design of interactive, e-learning content, drawing heavily from the 60-minute masters:

Welcome to the Global Innovation Network www.ginnn.com is THE social network and community of practice dedicated to facilitating innovation and business development by bringing together businesses, entrepreneurs, academics, researchers and investors in one place. The more you put in to this community the more you will get out - so join in and get involved.

How Many Chores Does It All Add May 5, 2009 · Comments milking cows In the morning, I open up Google Reader and start by checking out who's talking about me, my company, PodCamp, and a few other choice terms. I read a few blogs (around 700). I check on some other searches for clients that I've loaded into my reader. When I'm done, I check Facebook to see who's looking for a friend request (because they have a limit on friends, I have to be picky). I see who's sent me Facebook mail (normally junk inviting me to someone's dumb marketing webinar). I try to remember to check the birthdays.

"When having to get up in front of a group to present, it's always important to remember, know and master the basics of what makes a presentation great (those include structure, knowing your content, making eye contact, hand gestures, etc...). There is no doubt about it, the big things that will take a presentation from good to great are critical at every level in your professional development. While you're at it, it's also important to remember the little things that make even bigger differences. Sometimes fixing up and focusing on a few of the little things can also take your presentations to the next level."

*phew*... am v glad to see that 'persistent nervous giggling' is not listed.