Should students use aliases, their name and surname innitial or the full names when communiacting "inclass" online? What about lifelong portfolios....great post
And what about the person you don't really know who wants to be your friend because you have some friends in common? According to Hoffman, that new friend may just be mining your social circle for information. As networks grow and more friends of friends (and their friends) are accepted by users, it's unclear who can be trusted.
Hmmmm... this has occurred to me before, but I'm not sure how real it is our how paranoid we should be. However, we do need to take a look at our followers' digital footprints (blogs, tweets, posts, pages,...) if suspect.
Hoffman illustrated how social connections are made online and the ease with which a stranger can become part of a network.
When a business contact from the LinkedIn world wants to become your friend on Facebook, do you accept the invitation, giving them access to the photos on your Facebook profile from last summer's rowdy beach party?
Third-party applications, he argued, can take that data outside of the friendly confines of a social networking site and combine it with data from other sources to piece together enough information to steal a person's identity.
That's always been my feeling about 3rd party apps. I don't use them for the most part.
According to Acquisti, people are more likely to divulge key personal information -- their photo, birthday, hometown, address and phone number -- on social networking sites than they would on other web sites
In one study, Acquisti found that that people will divulge information when they see others doing so. That tendency, he believes, may explain why so many people are willing to dish out personal information on the networks.
Holy Grail for marketers is to track consumers and their friends -- and what they say about a product -- via social networks. "People are more willing to divulge information for social purposes, and the lead users are 18 to 25 years old," Bradlow notes. "The social norms around privacy aren't going to be what they were before."
The information provides opportunities not only for legitimate business purposes, but also for the nefarious aims of identity thieves and other predators, according to faculty at Wharton and elsewhere.