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Alex Street

Jeff Ford quits Channel 5; Kellogg's sponsor peak-time films | The Knowledge Bulletin |... - 0 views

  • "We wanted to find a medium where consumers would be receptive to our flavour message. Sponsorship of movies is not only relevant as a snacking occasion
  • Caroline Pathy, Pringles marketing manager at Kellogg’s
Alex Street

PRINGLES, SIGNS SIGNIFICANT SIX-FIGURE DEAL TO SPONSOR PEAK-TIME FILMS ON CHANNEL 5 | C... - 0 views

  • Fiachra Moloney, marketing manager for Pringles UK & Ireland at Kellogg
  • Agostino Di Falco, partnerships director at Channel 5
  • Pringles and Carat recognise this insight
Alex Street

Heinz BattleBeanz game unveiled by We Are Social | The Drum - 0 views

  • Katie Bleach, marketing controller
  • Created by We Are Socia
Alex Street

Heinz launches facebook game, app - 0 views

  • Katie Bleach, marketing controlle
  • BattleBeanz
  • Heinz has launched a BattleBeanz gaming app and competition through Faceboo
Alex Street

Heinz to launch hot sauce range with digital campaign | The Drum - 0 views

  •  
    "Emma Rumble"
Alex Street

Heinz boosts marketing budget around digital | Advertising news | Campaign - 0 views

  • focus on growth through innovation.
  • Facebook and an augmented-reality trial for Ketchup
  • "rigorous test and learn model" for "proving ROIs
  • ...2 more annotations...
  • Heinz is eventually able to link the data on media engagement with purchase
  • "talkability, likeability and engagement".
Alex Street

Krave 'Krave Krusader' by CMW | View ad creative on Campaign - 0 views

  • Kellogg is launching its first mobile game in the UK to increase brand engagement for the cereal brand Krave.
Alex Street

Gillette launches YouTube football channel | News | Marketing Week - 0 views

  • Additional features such as social gaming and integration of stats with video will be added as the [platform develops.
  • platform is part of P&G’s strategy of using innovative digital platforms as part of its global brand building activity.
  • building brands as trying to establish lifelong, one to one, in real time relationships
  • ...4 more annotations...
  • consumer interest in the content
  • establish a long-term relationship
  • build brand equity and business
  • Gillette Football Club, will be positioned as “The Best a Fan Can Get”,
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