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Alex Street

SPARX - 0 views

shared by Alex Street on 07 Aug 12 - No Cached
Alex Street

Apps do have a place on TV | Videonet - 0 views

  • mbrace the TV widget/icon
  • major European markets it was dominated by video
  • video-based apps are clearly the most natural fit today.
  • ...3 more annotations...
  • offered an average of 70 per country i
  • platform operator is the curator
  • around 50 apps today and Mecklenburgh reckons 100 would probably suffice
Alex Street

McCain to launch movie giveaway with Film4 | The Drum - 0 views

  • give away 10,000 downloadable movies
  • promoted on-pack, online and on Film4
  • film4.com/instantwin or the McCain Facebook pages.
Alex Street

Sleeping Like a Baby - About the Author - 0 views

  •  
    "e  Laboratory for Children's Sleep and Arousal Disorders.  Prof. Sadeh is also the father of 3 teenage sleepers."
Alex Street

Three Ways the Second Screen Is Shaping the Future of Television | Business 2 Community - 0 views

  • e help of smart apps, like GetGlue, Shazam, Viggle and IntoNow, a
  • NBC’s The Voice.
  • social media correspondent, charged with “bridging the on-air experience of The Voice
  • ...8 more annotations...
  • fantasy-sports game for talent-competition shows,
  • , there’s The 5th Coach. Ment
  • Grammy Awards show was the most rabidly social
  • in-depth supplemental content to extend the festivities to three day
  • pre-taped content with live host introductions to
  • backstage webcams
  • initiative alone garnered more than a million views.
  • song-recognition app Shazam
Alex Street

Actigraphy - Wikipedia, the free encyclopedia - 0 views

  • Actigraphy is a non-invasive method of monitoring human rest/activity cycles.
  • determining sleep patterns and circadian rhythms
  • Actigraphs have a number of different ways of accumulating the values from the accelerometer in memory. ZCM (zero crossing mode) counts the number of times the accelerometer waveform crosses 0 for each time period. PIM (proportional integral mode) measures the area under the curve, and adds that size for each time period
  • ...3 more annotations...
  • TAT (time above threshold) uses a certain threshold, and measures the length of time that the wave is above a certain threshold. Literature shows that PIM provides most accurate measurements for both sleep and activity, though the difference with ZCM is marginal.
  • Fastest sample rate: 1-minute intervals provide adequate detail to measure sleep,
  • Weight: the heavier the actigraph, the more disruptive its use.
Alex Street

Channel 4 centres Misfits promotion on online games | News | New Media Age - 0 views

  • new online game will be released after each episod
  • mashup of real and fake data,
  • Flash-based games
  • ...8 more annotations...
  • show has been scripted to spark online debate,
  • Jody Smith, Channel 4’s cross-platform commissione
  • online games are integral to the series
  • 4beauty
  • ecommerce opportunities,
  • Clerkenwell Films
  • digital agency Ker
  • Misfits promotion
Alex Street

Lucy Zorina | LinkedIn - 0 views

  • multilingual Executive Member of the Marketing Society
Alex Street

18 Marketing Objectives Addressed by Content Marketing | Nutlug Nuggets - 0 views

Alex Street

Too lame, not enough game: Why marketers are failing at gamification | The Drum - 0 views

  • games are fun and motivating;
  • making our system more game-like will make it more fun and motivating”
  • 1) determine business objectives; 2) translate objectives into desired customer behavior; 3) assign points to desired behaviors; 4) assign (primarily extrinsic) rewards to points; 5) polish it off with some virtual trophies, a leaderboard and social media integration.
  • ...9 more annotations...
  • Rule #1: Games must be fun
  • Rule #2: Games must be motivating.
  • purpose, autonomy, and mastery
  • Gamifying a commercial system requires knowledge of not only the existing system but also the principles of game design.
  • involves combining storytelling, character development, game mechanics, aesthetics, virtual worlds, puzzles, adaptation and technology to create motivation, fun and prof
  • points and prizes
  • fun and engagement
  • exploring, socializing, achieving
  • players need a world to explore, a surprising story,
Alex Street

thinkbox - Audience Profiles - 0 views

  • X-Factor, I'm a Celebrity and Loose Women are all part of the staple viewing of this audience.
Alex Street

The X Factor Digital Experience - Wikipedia, the free encyclopedia - 0 views

  • get exclusive access to backstage cameras, read song lyrics during performance
  • 350,000 app downloads, 64 million views of thexfactorusa.com
Alex Street

Fan (person) - Wikipedia, the free encyclopedia - 0 views

  • member of a fan club,
  • writing fan mail,
  • romoting the object of their interest and attention.
  • ...9 more annotations...
  • changes in their lifestyles are made to accommodate devotion
  • motivated to demonstrate their involvement
  • through certain behaviors
  • Fans often have a "wish to acquire" material objects related to the area of interest,
  • desire for social interaction with other fans.
  • longer period of time
  • simple crush
  • sports fan is often such that they will experience a game, or event while living vicariously
  • At sports bars, s
  •  
    t of their
Alex Street

FAQ - Where can I find documentation for the Sadeh and Cole Kripke algorithms? - 0 views

  • gorithms score individual epochs as either sleep or non-slee
  • Sadeh algorithm was derived from fundamental research performed by Avi Sade
  •  
    "algorithm is primarily used for younger adolescents as most of the research was performed on children and young adults."
Alex Street

Developer Sees Quick Adoption of iOS 5.1 Amongst Users - Mac Rumors - 0 views

  • statistically meaningful data set.
  • 50% of his OTA-eligible customers were already at iOS 5.1
  • Apple introduced "over-the-air" iOS updates as of iOS 5.0
Alex Street

The Constitution of the British Sleep Society - 0 views

shared by Alex Street on 16 Aug 12 - No Cached
  • im is to improve public health by promoting education and research into sleep
Alex Street

Researchers use role-playing fantasy video game to treat teen depression | The Raw Story - 0 views

  • address their issues in privacy and at their own pace
  • SPARX and cognitive behavioural therapy show
  •  
    "Researchers use role-playing fantasy video game to treat teen depression"
Alex Street

Film4 - Play And Win - 0 views

  •  
    "McCain Wedges have joined up with Film4oD to give you the chance to win an online film rental to watch in the comfort of your own home instantly."
Alex Street

CHIP PERFECTION | Film Lions | Winners & Shortlists | Cannes Lions International Festiv... - 0 views

  •  
    " McCain-chip testers"
Alex Street

Kaisa Nieminen | LinkedIn - 0 views

  •  
    " Digital Content Development and Distribution"
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