Group items tagged

process depends on the existence of role models

good models, bad models, and those who transition from bad to good

Entertainment-education draws on the fact that populations around the world are widely exposed to entertainment media content

heavy consumption of media messages suggests that the media, more than any other tool, can effectively persuade how people think, feel, and behav

Most entertainment programs, however, tend to dramatize anti-social messages such as aggression, violence, and sexual promiscuity. But as Miguel Sabido has shown, entertainment programs can be redirected to communicate positive messages that can help people solve their problems, instead of glorifying antisocia

Simplemente María, a 1969 Peruvian telenovela,

entral character was Maria, a maid who attended adult literacy classes in the evenin

 It inspired low-status women viewers to enroll in adult literacy classes and sewing classes, raising their perceived self-efficacy

AIDS, sex education, and family planning

flash games, user-generated content, puzzles, quizzes and choose-your-own-adventure challenges.

Merchandise and giveaways were used to incentivise participation

classic problem of low budget in the very heavily advertised soft drinks secto

ensure variety in gameplay, agency Zone worked with Dr Pepper t