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Alex Street

THE BIG INTERVIEW: Wendy Hill, Senior Marketing Manager, Mattel | Toy Industry | Featur... - 0 views

www.toynews-online.biz/...enior-Marketing-Manager-Mattel

mattel bizdev

shared by Alex Street on 15 Aug 12 - No Cached
  • Wendy Hill, Senior Marketing Manager, Mattel
  • Fisher-Price growing by 14 per cent
  • lines for Octonauts and Thomas & Friends and the introduction of Dance Star Mickey, within Fisher-Price Friends
  • ...9 more annotations...
  • building a deeper emotional connection with mums for the brand.
  • keeping up with them and their expectations.
  • Joy of Learning
  • major retail initiative to boost the brand in-store.
  • pre-birth all the way up into pre-school
  • Fisher-Price Friends, the team has high hopes for new Disney serie
  • Mickey Mouse feature plush
  • Thomas & Friends
  • repositioning a
Alex Street

Mattel adds online & on tour platforms to Milkshake! sponsorship deal | Carat - 0 views

www.carat.co.uk/...-to-milkshake-sponsorship-deal

mattel carat

shared by Alex Street on 14 Aug 12 - No Cached
  • Wendy Hill, Senior Marketing Manager, Fisher-Price comments: 
Alex Street

thinkbox - TV Planning Awards 2011 - 0 views

www.thinkbox.tv/...conCaseStudy.1576

mattel

shared by Alex Street on 14 Aug 12 - No Cached
  • bespoke cross-platform partnership with Turner on Boomerang,
  • campaign allowed Mattel to leverage relationships with important retailers
Alex Street

Lucy Zorina | LinkedIn - 0 views

www.linkedin.com/...1b2

mattel

shared by Alex Street on 21 Aug 12 - No Cached
  • multilingual Executive Member of the Marketing Society
Alex Street

2012 brand campaign for Fisher-Price unveiled | Toy Industry | News by ToyNews - 0 views

www.toynews-online.biz/...aign-for-Fisher-Price-unveiled

mattel

shared by Alex Street on 15 Aug 12 - No Cached
Alex Street

Kaisa Nieminen | LinkedIn - 0 views

www.linkedin.com/...view

mattel

shared by Alex Street on 14 Aug 12 - No Cached
  • Alex Street on 14 Aug 12
     
    " Digital Content Development and Distribution"
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