Group items tagged gilettte - Chunkideas

shared by Alex Street on 30 Nov 12 - No Cached

shared by Alex Street on 30 Nov 12 - No Cached

Additional features such as social gaming and integration of stats with video will be added as the [platform develops.
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platform is part of P&G’s strategy of using innovative digital platforms as part of its global brand building activity.
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building brands as trying to establish lifelong, one to one, in real time relationships
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consumer interest in the content
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establish a long-term relationship
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build brand equity and business
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Gillette Football Club, will be positioned as “The Best a Fan Can Get”,
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shared by Alex Street on 30 Nov 12 - No Cached

catch up on the actio
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‘re-invent the experience of football online
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highlights, behind the scenes footage
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specific club content
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can be tailored to each individual
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stats specialists Squawka along with Opta will provide interactive stats
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Gillette Team of the Week will also pick statistically the strongest eleven performers each week
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for each person who registers, Gillette will donate one dollar to football charity streetfootballworld.
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shared by Alex Street on 30 Nov 12 - No Cached

site brings together all the goals and highlights from European football
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bolstered by the ability to assume the life of a virtual footballer both on and off the pitch
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ntermingling live action video with first person 3D gameplay the title allows players to experience life in top flight football, interlaced with a series of Gillette products.
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Players will, in future, also be given the opportunity to become the ‘face of Gillette’ by acting as a virtual brand ambassador.
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bringing men closer to their sporting passions
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I AM PLAYR and help drive registrations to the Gillette Football Club,
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range of exciting new in-game experiences planned for the very near future.”
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shared by Alex Street on 30 Nov 12 - No Cached

shared by Alex Street on 30 Nov 12 - No Cached

shared by Alex Street on 30 Nov 12 - No Cached

launch comes as rival Unilever-owned male grooming brand Lynx launches its first UK digital game. Players use their mouse to draw a line of attraction to catch a girl’s attention while dodging other men trying to do the same thing.
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