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Alex Street

>Trakus technology in horse racing « ThoroEdge Equine Performance - 0 views

thoroedge.wordpress.com/...kus-technology-in-horse-racing

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • small transmitter inside of the saddle
  • track the horse around the track in real time.
  • peeds in mph
  • ...5 more annotations...
  • heart rate as a measure of exercise intensity
  • How intense is the warm up? Is the splenic contraction elicited?
  • quickly can a horse reach his/her maximum HR
  • who recovers the fastest to below 100bpm?
  • What is the maximum speed? How long is it held?
Alex Street

Horse Racing Gets Futuristic - Technology Review - 0 views

www.technologyreview.com/...horse-racing-gets-futuristic

horseracing technology hongkong jocekyclub

shared by Alex Street on 11 Jul 12 - No Cached
  • ncorporating RFID, secure e-commerce and banking, multi-touch, digital video, and web technologies
Alex Street

Thinking Racing - Everything about Horse Racing - 0 views

thinkingracing.homestead.com/racingtech.html

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • NOW technology and a company in England called Turf Trax is doing this every day for UK racing.
  • Australia's Virtual Spectator
  • positional information for all horses, you could have a "what-if" analysis of an upcoming race
  • ...1 more annotation...
  • run a "Virtual" race ba
Alex Street

Trakus >>> Digital Sports Information - 0 views

www.trakus.com/technology.asp

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • ystem also offers full-screen views with animated horses and virtual camera control to enable truly innovative on-air analysis.
  • Trakus System includes a high resolution to-scale track model and color-cod
Alex Street

Horse Racing - 0 views

www.virtualspectator.com.au/trp.html

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • VS offer a complete end to end solution for broadcasters looking for the best in qua
Alex Street

Claire Novak: Trakus brings the action to fans - ESPN - 0 views

espn.go.com/...trakus-brings-action-fans

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • May 5, 2012,
  • SABRmetrics is to baseball, Trakus is to horse racing.
  • More accurate and immediate than GPS or other positioning systems, Trakus uses proprietary wireless communications to track
  • ...4 more annotations...
  • horse went wide, but how wide was his trip?
  • n order to engage the next generation of fans, we need to work as a sport to deliver content in a way viewers can understand, at their fingertips," he said. "Racing is one of the few sports where the action is over and everyone's not even sure ex
  • Virtual 3-D race simulator
  • an "ride" last year's winner with the jockey's-eye view of the race.
Alex Street

Trakus >>> Digital Sports Information - 0 views

www.trakus.com

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • Alex Street on 11 Jul 12
     
    ESPN.com Trakus brings the action to fans
Alex Street

Too lame, not enough game: Why marketers are failing at gamification | The Drum - 0 views

www.thedrum.co.uk/...eters-are-failing-gamification

gamification

shared by Alex Street on 22 Aug 12 - No Cached
  • games are fun and motivating;
  • making our system more game-like will make it more fun and motivating”
  • 1) determine business objectives; 2) translate objectives into desired customer behavior; 3) assign points to desired behaviors; 4) assign (primarily extrinsic) rewards to points; 5) polish it off with some virtual trophies, a leaderboard and social media integration.
  • ...9 more annotations...
  • Rule #1: Games must be fun
  • Rule #2: Games must be motivating.
  • purpose, autonomy, and mastery
  • Gamifying a commercial system requires knowledge of not only the existing system but also the principles of game design.
  • involves combining storytelling, character development, game mechanics, aesthetics, virtual worlds, puzzles, adaptation and technology to create motivation, fun and prof
  • points and prizes
  • fun and engagement
  • exploring, socializing, achieving
  • players need a world to explore, a surprising story,
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