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Alex Street

Gillette launches YouTube football channel | News | Marketing Week - 0 views

www.marketingweek.co.uk/...4003837.article

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • Additional features such as social gaming and integration of stats with video will be added as the [platform develops.
  • platform is part of P&G’s strategy of using innovative digital platforms as part of its global brand building activity.
  • building brands as trying to establish lifelong, one to one, in real time relationships
  • ...4 more annotations...
  • consumer interest in the content
  • establish a long-term relationship
  • build brand equity and business
  • Gillette Football Club, will be positioned as “The Best a Fan Can Get”,
Alex Street

Gillette Football Club YouTube channel launches | T3 - 0 views

www.t3.com/...-club-youtube-channel-launches

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • catch up on the actio
  • ‘re-invent the experience of football online
  • highlights, behind the scenes footage
  • ...5 more annotations...
  • specific club content
  • can be tailored to each individual
  • stats specialists Squawka along with Opta will provide interactive stats
  • Gillette Team of the Week will also pick statistically the strongest eleven performers each week
  • for each person who registers, Gillette will donate one dollar to football charity streetfootballworld.
Alex Street

Gillette launches I AM PLAYR online gaming partnership | The Drum - 0 views

www.thedrum.com/...layr-online-gaming-partnership

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • site brings together all the goals and highlights from European football
  • bolstered by the ability to assume the life of a virtual footballer both on and off the pitch
  • ntermingling live action video with first person 3D gameplay the title allows players to experience life in top flight football, interlaced with a series of Gillette products.
  • ...4 more annotations...
  • Players will, in future, also be given the opportunity to become the ‘face of Gillette’ by acting as a virtual brand ambassador.
  • bringing men closer to their sporting passions
  • I AM PLAYR and help drive registrations to the Gillette Football Club,
  • range of exciting new in-game experiences planned for the very near future.”
Alex Street

Gillette inks deal with online football game | News | Marketing Week - 0 views

www.marketingweek.co.uk/...4004963.article

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • launch comes as rival Unilever-owned male grooming brand Lynx launches its first UK digital game. Players use their mouse to draw a line of attraction to catch a girl’s attention while dodging other men trying to do the same thing.
Alex Street

Intrasonics - News - 0 views

www.intrasonics.com/news.html

secondscreen digitalproductreview

shared by Alex Street on 12 Dec 12 - No Cached
  • access to exclusive content
  • inaudible codes embedded
  • unseen footage, revealing interviews with the stars, backstage pictures and teasers of explosive future storylines
  • ...5 more annotations...
  • Based on the US programme, Jersey Shore
  • controversial storylines,
  • commitment to offering our audiences innovative and high value-added service
  • 18-24 audience
  • MTV Spain launches second screen app
Alex Street

SlashGear 101: What is Nintendo TVii? - SlashGear - 0 views

www.slashgear.com/what-is-nintendo-tvii-19261650

nintendo wiiu digitalproductreview

shared by Alex Street on 27 Dec 12 - No Cached
  • Nintendo TVii you’ll be taking control of your television and interacting with a collection of media in ways
  • TVii you’re going to be able to look up your favorite television shows with the Search function
  • accessing all of your favorite TV shows with the GamePad.
  • ...9 more annotations...
  • TVii brings you out to several optional connected services including your existing cable or satellite channels (if you have them connected through your WiiU), Netflix, Hulu Plus, or Amazon Instant Video.
  • TiVo DVR
  • you’ve got the ability to see the game with plays on a flat “gameboard
  • see statistics as they happen, player ranks, and scores
  • can connect with friends who also work with a Wii U live, chat, and share replays.
  • related content
  • interaction with Mii profiles across the web
  • control your live TV as well as change the volume, switch through channels and episodes
  • peek at the Nintendo-made hands-on presentation here
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