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Alex Street

thinkbox - TV Planning Awards 2011 - 0 views

www.thinkbox.tv/...conCaseStudy.1576

mattel

shared by Alex Street on 14 Aug 12 - No Cached
  • bespoke cross-platform partnership with Turner on Boomerang,
  • campaign allowed Mattel to leverage relationships with important retailers
Alex Street

THE BIG INTERVIEW: Wendy Hill, Senior Marketing Manager, Mattel | Toy Industry | Featur... - 0 views

www.toynews-online.biz/...enior-Marketing-Manager-Mattel

mattel bizdev

shared by Alex Street on 15 Aug 12 - No Cached
  • Wendy Hill, Senior Marketing Manager, Mattel
  • Fisher-Price growing by 14 per cent
  • lines for Octonauts and Thomas & Friends and the introduction of Dance Star Mickey, within Fisher-Price Friends
  • ...9 more annotations...
  • building a deeper emotional connection with mums for the brand.
  • keeping up with them and their expectations.
  • Joy of Learning
  • major retail initiative to boost the brand in-store.
  • pre-birth all the way up into pre-school
  • Fisher-Price Friends, the team has high hopes for new Disney serie
  • Mickey Mouse feature plush
  • Thomas & Friends
  • repositioning a
Alex Street

2012 brand campaign for Fisher-Price unveiled | Toy Industry | News by ToyNews - 0 views

www.toynews-online.biz/...aign-for-Fisher-Price-unveiled

mattel

shared by Alex Street on 15 Aug 12 - No Cached
Alex Street

Turner Media Innovations - Digital - 0 views

www.turnermediainnovations.com/...digital-sales

turner bizdev

shared by Alex Street on 15 Aug 12 - No Cached
  • Alex Street on 15 Aug 12
     
    "Kate Trythall"
Alex Street

Playmobil's first ever app coming this year | Toy Industry | News by ToyNews - 0 views

www.toynews-online.biz/...irst-ever-app-coming-this-year

bizdev playmobil

shared by Alex Street on 15 Aug 12 - No Cached
  • iOS and Android device
  • free Playmobil Pirates app i
  • prolific mobile developer Gamelof
  • ...3 more annotations...
  • hallenged to build their own pirate camp
  • bringing Playmobil fans a new, totally immersive gaming experience."
  • Gonzague de Vallois, VP of publishing at Gameloft
Alex Street

Mattel adds online & on tour platforms to Milkshake! sponsorship deal | Carat - 0 views

www.carat.co.uk/...-to-milkshake-sponsorship-deal

mattel carat

shared by Alex Street on 14 Aug 12 - No Cached
  • Wendy Hill, Senior Marketing Manager, Fisher-Price comments: 
Alex Street

The X Factor: Second Screen Experience | NewTek - 0 views

www.newtek.com/index.php

xfactor secondscreen

shared by Alex Street on 16 Jul 12 - No Cached
  • musical entertainment, riveting personal dramas and highly charged theatrical spectacle
Alex Street

Horse Racing Gets Futuristic - Technology Review - 0 views

www.technologyreview.com/...horse-racing-gets-futuristic

horseracing technology hongkong jocekyclub

shared by Alex Street on 11 Jul 12 - No Cached
  • ncorporating RFID, secure e-commerce and banking, multi-touch, digital video, and web technologies
Alex Street

Trakus >>> Digital Sports Information - 0 views

www.trakus.com

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • Alex Street on 11 Jul 12
     
    ESPN.com Trakus brings the action to fans
Alex Street

>Trakus technology in horse racing « ThoroEdge Equine Performance - 0 views

thoroedge.wordpress.com/...kus-technology-in-horse-racing

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • small transmitter inside of the saddle
  • track the horse around the track in real time.
  • peeds in mph
  • ...5 more annotations...
  • heart rate as a measure of exercise intensity
  • How intense is the warm up? Is the splenic contraction elicited?
  • quickly can a horse reach his/her maximum HR
  • who recovers the fastest to below 100bpm?
  • What is the maximum speed? How long is it held?
Alex Street

GFK Chart-Track - 0 views

www.chart-track.co.uk/index.jsp

gamecharts lowe app rankings charts apprankings gamerankings

shared by Alex Street on 18 Sep 12 - No Cached
  • Alex Street on 18 Sep 12
     
    "michael.rawlinson@ukie.info"
Alex Street

News | Corporation Pop - 0 views

www.corporationpop.co.uk/news

secondscreen edenoath granddesigns

shared by Alex Street on 06 Jul 12 - No Cached
  • Alex Street on 06 Jul 12
     
    Grand Designs app - Fuel4
Alex Street

SleepTime Uses Your iPhone To Track Your Snooze [INVITES] - 0 views

mashable.com/...sleeptime-app

sleep

shared by Alex Street on 04 Jul 12 - No Cached
  • SleepTime
  • SleepTime,
  • intelligent alarm clock and sleep analysis solution
  • ...10 more annotations...
  • MotionX Sleep is
  • monitors your sleep cycles
  • d Lark
  • monitors your movement while you sleep, you’ll need to be sleeping alone
  • monitors you sleep based on the movement it senses in your bed
  • thrown off if you
  • if the data it produces are similar to the information we can collect from gold-standard sleep test
  • Laura Saslow, PhD Postdoctoral Scholar at the Osher Center for Integrative Medicine at the University of California
  • Obviously, for the app to be more than entertainment, it needs to be tested to se
  • San Francisco, told Mashable. “Even without that knowledge, however, I’ve been impressed with the application. It’s easy to use and appears to give me relatively clean feedback about my own sleep patterns…I think this app and others similar to it give people awareness of aspects of their lives that would be otherwise invisible to them.”
Alex Street

Claire Novak: Trakus brings the action to fans - ESPN - 0 views

espn.go.com/...trakus-brings-action-fans

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • May 5, 2012,
  • SABRmetrics is to baseball, Trakus is to horse racing.
  • More accurate and immediate than GPS or other positioning systems, Trakus uses proprietary wireless communications to track
  • ...4 more annotations...
  • horse went wide, but how wide was his trip?
  • n order to engage the next generation of fans, we need to work as a sport to deliver content in a way viewers can understand, at their fingertips," he said. "Racing is one of the few sports where the action is over and everyone's not even sure ex
  • Virtual 3-D race simulator
  • an "ride" last year's winner with the jockey's-eye view of the race.
Alex Street

Thinking Racing - Everything about Horse Racing - 0 views

thinkingracing.homestead.com/racingtech.html

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • NOW technology and a company in England called Turf Trax is doing this every day for UK racing.
  • Australia's Virtual Spectator
  • positional information for all horses, you could have a "what-if" analysis of an upcoming race
  • ...1 more annotation...
  • run a "Virtual" race ba
Alex Street

Horse Racing - 0 views

www.virtualspectator.com.au/trp.html

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • VS offer a complete end to end solution for broadcasters looking for the best in qua
Alex Street

Trakus >>> Digital Sports Information - 0 views

www.trakus.com/technology.asp

horseracing trakus technology

shared by Alex Street on 11 Jul 12 - No Cached
  • ystem also offers full-screen views with animated horses and virtual camera control to enable truly innovative on-air analysis.
  • Trakus System includes a high resolution to-scale track model and color-cod
Alex Street

Top 100 Interactive Agencies - NMA | Top 100 - 0 views

top100.nma.co.uk/section.php

agencylist bizdev

shared by Alex Street on 06 Sep 12 - Cached
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