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Alex Street

Gillette inks deal with online football game | News | Marketing Week - 0 views

www.marketingweek.co.uk/...4004963.article

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • launch comes as rival Unilever-owned male grooming brand Lynx launches its first UK digital game. Players use their mouse to draw a line of attraction to catch a girl’s attention while dodging other men trying to do the same thing.
Alex Street

Gillette launches I AM PLAYR online gaming partnership | The Drum - 0 views

www.thedrum.com/...layr-online-gaming-partnership

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • site brings together all the goals and highlights from European football
  • bolstered by the ability to assume the life of a virtual footballer both on and off the pitch
  • ntermingling live action video with first person 3D gameplay the title allows players to experience life in top flight football, interlaced with a series of Gillette products.
  • ...4 more annotations...
  • Players will, in future, also be given the opportunity to become the ‘face of Gillette’ by acting as a virtual brand ambassador.
  • bringing men closer to their sporting passions
  • I AM PLAYR and help drive registrations to the Gillette Football Club,
  • range of exciting new in-game experiences planned for the very near future.”
Alex Street

Gillette Football Club YouTube channel launches | T3 - 0 views

www.t3.com/...-club-youtube-channel-launches

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • catch up on the actio
  • ‘re-invent the experience of football online
  • highlights, behind the scenes footage
  • ...5 more annotations...
  • specific club content
  • can be tailored to each individual
  • stats specialists Squawka along with Opta will provide interactive stats
  • Gillette Team of the Week will also pick statistically the strongest eleven performers each week
  • for each person who registers, Gillette will donate one dollar to football charity streetfootballworld.
Alex Street

Delivery Agent to Power Second Screen Commerce for Sons of Anarchy | Delivery Agent, Inc. - 0 views

www.deliveryagent.com/...n-commerce-for-sons-of-anarchy

multiplatformcontent multiplatform secondscreen sonsofanarchy

shared by Alex Street on 14 Nov 12 - No Cached
  • sync in real time
  • shop for authentic merchandise they see on screen or licensed good
  • alternate scenes, character bios, production stills, storyboards, show facts and trivia
  • ...3 more annotations...
  • added weekly
  • OA app has been downloaded more than 425,000 times
  • 6.5 million Total Viewers
Alex Street

New and Improved Sons of Anarchy App Launched | TheTwoCents - 0 views

thetwocentscorp.wordpress.com/...d-sons-of-anarchy-app-launched

multiplatformcontent multiplatform secondscreen sonsofanarchy

shared by Alex Street on 14 Nov 12 - No Cached
  • commerce platform
  • purposefully built to serve the entertainment industry
  • enabling Sons of Anarchy fans to use their second screen device to shop the products they see as they see them on screen
  • ...1 more annotation...
  • SOA app and the SOA Gear app
Alex Street

Make no mistake, Twitter is in the social TV business - Lost Remote - 0 views

lostremote.com/-the-social-tv-business_b34685

twitter socialtv

shared by Alex Street on 06 Nov 12 - No Cached
  • 95% of public conversation about TV happens on Twitter,
  • developing Twitter as a kind of live TV guide
  • Twitter rating as a new kind of TV rating.
  • ...2 more annotations...
  • live TV companion
  • positioned Twitter alongside second screen startups,
Alex Street

Britain's Next Top Model PR Case Study : Taylor Herring Ltd - 0 views

www.taylorherring.com/...britains-next-top-model

topmodel sky

shared by Alex Street on 29 Oct 12 - No Cached
Alex Street

http://www.barb.co.uk/report/weekly-top-programmes - 0 views

www.barb.co.uk/...weekly-top-programmes

topmodel sky BARB

shared by Alex Street on 29 Oct 12 - No Cached
  • Alex Street on 29 Oct 12
     
    "243 "
Alex Street

Sky Channel Profiles - Entertainment - 0 views

www.skymedia.co.uk/...channel-profilesent.aspx

topmodel sky

shared by Alex Street on 29 Oct 12 - No Cached
  • Sky Living 100% 33% 67% 28% 9% 19% 42% 13% 29% 19% Sky Living Loves 100% 33% 67% 30% 9% 21% 34% 12% 22% 24%
  • Alex Street on 29 Oct 12
     
    "Sky Living 100% 33% 67% 28% 9% 19% 42% 13% 29% 19% Sky Living Loves 100% 33% 67% 30% 9% 21% 34% 12% 22% 24%"
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