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Alex Street

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Finance directors' award - Brand Republic... - 0 views

www.brandrepublic.com/...1135815

gaming gamemarketing drpepper

shared by Alex Street on 03 Sep 12 - No Cached
  • decided to create a game - 'The Pepperhood'
  • 25,700 sampling coupons to non-users
  • Facebook/Nielsen study showing that brand communication exposure quadruples purchase intent from 2% to 8%
  • ...4 more annotations...
  • flash games, user-generated content, puzzles, quizzes and choose-your-own-adventure challenges.
  • Merchandise and giveaways were used to incentivise participation
  • classic problem of low budget in the very heavily advertised soft drinks secto
  • ensure variety in gameplay, agency Zone worked with Dr Pepper t
Alex Street

FAQ - What is the Sadeh Algorithm? - 0 views

support.theactigraph.com/...sadeh-algorithm

sleep

shared by Alex Street on 16 Aug 12 - No Cached
  • Alex Street on 16 Aug 12
     
    " this algorithm determines a subject's sleep state by examining the ActiGraph activity over an 11 minute sliding window. For any given window, a "Sleep Score" (whether the person is asleep or not) can be determined by applying this formula. After selecting a sleep time (Time In Bed (TIB) and Time Out of Bed (TOB)) each minute of sleep data is analyzed this way"
Alex Street

Digital Icons: Digital Fandom and Media Convergence « The Fan Studies Network - 0 views

fanstudies.wordpress.com/...fandom-and-media-convergence-3

fandom digitalfandomw xfactor

shared by Alex Street on 13 Jul 12 - No Cached
  • Alex Street on 13 Jul 12
     
    analyze digital fandom
Alex Street

Sweet Dreams: iPhone apps claim to measure sleep -- but do they work? - 0 views

www.vancouversun.com/...story.html

sleep

shared by Alex Street on 12 Jul 12 - No Cached
  • haven't seen any studies validating the ability to determine what stage of sleep you are in based on movement
  • muscular paralysis when you are in REM sleep
  • also don't move a lot when you are in deep sleep
  • ...3 more annotations...
  • also has a game to play in the morning to assess how awake you are
  • Reggie White Sleep Disorders & Research Foundation also had education in mind when it developed an iPhone app.
  • app is more to give people an idea whether or not they are at risk,"
  • Alex Street on 12 Jul 12
     
    Our app is more to give people an idea whether or not they are at risk,"
Alex Street

10 great Last.fm apps, hacks and mashups - Apps - 0 views

thenextweb.com/...last-fm-apps-hacks-and-mashups

xfactor music2.0

shared by Alex Street on 13 Jul 12 - No Cached
  • Tastebuds
  • Music and love go hand-in-hand
  • Listening Trends
Alex Street

Approval of Projects - Channel 4 - Info - Commissioning - 0 views

www.channel4.com/...approval-of-project

channel4

shared by Alex Street on 13 Jul 12 - No Cached
  • either by Programme Finance Committee (PFC) or Business Approval Board (BAB).
  • BAB meets fortnightly
  • enior members of Commercial Affairs, Commissioning, Finance and Channel Management
  • ...1 more annotation...
  • C4 will not advance funds until PFC or BAB have green lit the project.
Alex Street

The Adventures of Sherlock Holmes Summary - 0 views

www.shmoop.com/...summary.html

sherlock twittergames

shared by Alex Street on 28 Aug 12 - No Cached
  • The Red-Headed League
  • ones, Merryweather, and Watson sit in the dark bank vault underneath the local City and Suburban Bank branch to wait for master thief John Clay
  • ohn Clay – he has the same acid scar and pierced ears that Holmes observed on Spaulding
  • ...7 more annotations...
  • flagstone in the floor of the vault lifts up,
  • tunneling project into the local bank.
  • Watson gets a telegram one morning, asking him to meet Holmes at the train station for an adventure
  • McCarthy was killed by a blow to the back of the head while standing next to Boscombe Pool
  • Inspector Lestrade
  • Turner was a robber back in Australia,
  • blackmailing Turner for years
Alex Street

Sky Channel Profiles - Entertainment - 0 views

www.skymedia.co.uk/...channel-profilesent.aspx

topmodel sky

shared by Alex Street on 29 Oct 12 - No Cached
  • Sky Living 100% 33% 67% 28% 9% 19% 42% 13% 29% 19% Sky Living Loves 100% 33% 67% 30% 9% 21% 34% 12% 22% 24%
  • Alex Street on 29 Oct 12
     
    "Sky Living 100% 33% 67% 28% 9% 19% 42% 13% 29% 19% Sky Living Loves 100% 33% 67% 30% 9% 21% 34% 12% 22% 24%"
Alex Street

IMG World - IMG SPORTS MEDIA WINS CHANNEL 4 RACING CONTRACT - 0 views

www.imgworld.com/...channel-4-racing-contract.aspx

horseracing

shared by Alex Street on 29 Oct 12 - No Cached
  • IMG Sports Medi
  • The digital propositions for Channel 4’s horse racing coverage formed an important part of the tender process and Channel 4 and IMG Sports Media will relaunch channel4.com/racing and build new presences on other digital platforms.
Alex Street

Channel 4 denies horse racing tender process was unfair | TV | Latest TV News | IAM Konki - 0 views

www.iamkonki.com/...cing-tender-process-was-unfair

horseracing

shared by Alex Street on 29 Oct 12 - No Cached
  • Alex Street on 29 Oct 12
     
    "IMG Sports Media"
Alex Street

http://www.barb.co.uk/report/weekly-top-programmes - 0 views

www.barb.co.uk/...weekly-top-programmes

topmodel sky BARB

shared by Alex Street on 29 Oct 12 - No Cached
  • Alex Street on 29 Oct 12
     
    "243 "
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