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Jeff Ford quits Channel 5; Kellogg's sponsor peak-time films | The Knowledge Bulletin |... - 0 views

www.theknowledgeonline.com/...lloggs-sponsor-peak-time-films brandprospects pringles
shared by Alex Street on 04 Dec 12 - No Cached
  • "We wanted to find a medium where consumers would be receptive to our flavour message. Sponsorship of movies is not only relevant as a snacking occasion
  • Caroline Pathy, Pringles marketing manager at Kellogg’s
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PRINGLES, SIGNS SIGNIFICANT SIX-FIGURE DEAL TO SPONSOR PEAK-TIME FILMS ON CHANNEL 5 | C... - 0 views

sponsorship.carat.co.uk/...r-peak-time-films-on-channel-5 brandprospects pringles
shared by Alex Street on 04 Dec 12 - No Cached
  • Fiachra Moloney, marketing manager for Pringles UK & Ireland at Kellogg
  • Agostino Di Falco, partnerships director at Channel 5
  • Pringles and Carat recognise this insight
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Heinz BattleBeanz game unveiled by We Are Social | The Drum - 0 views

www.thedrum.com/...nz-game-unveiled-we-are-social brandprospects heinz
shared by Alex Street on 04 Dec 12 - No Cached
  • Katie Bleach, marketing controller
  • Created by We Are Socia
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Heinz launches facebook game, app - 0 views

www.promomarketing.info/...17577 brandprospects heinz
shared by Alex Street on 04 Dec 12 - No Cached
  • Katie Bleach, marketing controlle
  • BattleBeanz
  • Heinz has launched a BattleBeanz gaming app and competition through Faceboo
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Heinz to launch hot sauce range with digital campaign | The Drum - 0 views

www.thedrum.com/...t-sauce-range-digital-campaign brandprospects heinz
shared by Alex Street on 04 Dec 12 - No Cached
  • Alex Street on 04 Dec 12
     
    "Emma Rumble"
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Heinz boosts marketing budget around digital | Advertising news | Campaign - 0 views

www.campaignlive.co.uk/...arketing-budget-around-digital brandprospects heinz
shared by Alex Street on 04 Dec 12 - No Cached
  • focus on growth through innovation.
  • Facebook and an augmented-reality trial for Ketchup
  • "rigorous test and learn model" for "proving ROIs
  • ...2 more annotations...
  • Heinz is eventually able to link the data on media engagement with purchase
  • "talkability, likeability and engagement".
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Krave 'Krave Krusader' by CMW | View ad creative on Campaign - 0 views

www.campaignlive.co.uk/...1084807 brandprospects kellogg
shared by Alex Street on 04 Dec 12 - No Cached
  • Kellogg is launching its first mobile game in the UK to increase brand engagement for the cereal brand Krave.
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Gillette launches YouTube football channel | News | Marketing Week - 0 views

www.marketingweek.co.uk/...4003837.article digitalproductreview gilettte
shared by Alex Street on 30 Nov 12 - No Cached
  • Additional features such as social gaming and integration of stats with video will be added as the [platform develops.
  • platform is part of P&G’s strategy of using innovative digital platforms as part of its global brand building activity.
  • building brands as trying to establish lifelong, one to one, in real time relationships
  • ...4 more annotations...
  • consumer interest in the content
  • establish a long-term relationship
  • build brand equity and business
  • Gillette Football Club, will be positioned as “The Best a Fan Can Get”,
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