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SPARX - 0 views

shared by Alex Street on 07 Aug 12 - No Cached
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Apps do have a place on TV | Videonet - 0 views

  • mbrace the TV widget/icon
  • major European markets it was dominated by video
  • video-based apps are clearly the most natural fit today.
  • ...3 more annotations...
  • offered an average of 70 per country i
  • platform operator is the curator
  • around 50 apps today and Mecklenburgh reckons 100 would probably suffice
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McCain to launch movie giveaway with Film4 | The Drum - 0 views

  • give away 10,000 downloadable movies
  • promoted on-pack, online and on Film4
  • film4.com/instantwin or the McCain Facebook pages.
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Sleeping Like a Baby - About the Author - 0 views

  •  
    "e  Laboratory for Children's Sleep and Arousal Disorders.  Prof. Sadeh is also the father of 3 teenage sleepers."
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Three Ways the Second Screen Is Shaping the Future of Television | Business 2 Community - 0 views

  • e help of smart apps, like GetGlue, Shazam, Viggle and IntoNow, a
  • NBC’s The Voice.
  • social media correspondent, charged with “bridging the on-air experience of The Voice
  • ...8 more annotations...
  • fantasy-sports game for talent-competition shows,
  • , there’s The 5th Coach. Ment
  • Grammy Awards show was the most rabidly social
  • in-depth supplemental content to extend the festivities to three day
  • pre-taped content with live host introductions to
  • backstage webcams
  • initiative alone garnered more than a million views.
  • song-recognition app Shazam
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Actigraphy - Wikipedia, the free encyclopedia - 0 views

  • Actigraphy is a non-invasive method of monitoring human rest/activity cycles.
  • determining sleep patterns and circadian rhythms
  • Actigraphs have a number of different ways of accumulating the values from the accelerometer in memory. ZCM (zero crossing mode) counts the number of times the accelerometer waveform crosses 0 for each time period. PIM (proportional integral mode) measures the area under the curve, and adds that size for each time period
  • ...3 more annotations...
  • TAT (time above threshold) uses a certain threshold, and measures the length of time that the wave is above a certain threshold. Literature shows that PIM provides most accurate measurements for both sleep and activity, though the difference with ZCM is marginal.
  • Fastest sample rate: 1-minute intervals provide adequate detail to measure sleep,
  • Weight: the heavier the actigraph, the more disruptive its use.
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Channel 4 centres Misfits promotion on online games | News | New Media Age - 0 views

  • new online game will be released after each episod
  • mashup of real and fake data,
  • Flash-based games
  • ...8 more annotations...
  • show has been scripted to spark online debate,
  • Jody Smith, Channel 4’s cross-platform commissione
  • online games are integral to the series
  • 4beauty
  • ecommerce opportunities,
  • Clerkenwell Films
  • digital agency Ker
  • Misfits promotion
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Lucy Zorina | LinkedIn - 0 views

  • multilingual Executive Member of the Marketing Society
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18 Marketing Objectives Addressed by Content Marketing | Nutlug Nuggets - 0 views

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Too lame, not enough game: Why marketers are failing at gamification | The Drum - 0 views

  • games are fun and motivating;
  • making our system more game-like will make it more fun and motivating”
  • 1) determine business objectives; 2) translate objectives into desired customer behavior; 3) assign points to desired behaviors; 4) assign (primarily extrinsic) rewards to points; 5) polish it off with some virtual trophies, a leaderboard and social media integration.
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  • Rule #1: Games must be fun
  • Rule #2: Games must be motivating.
  • purpose, autonomy, and mastery
  • Gamifying a commercial system requires knowledge of not only the existing system but also the principles of game design.
  • involves combining storytelling, character development, game mechanics, aesthetics, virtual worlds, puzzles, adaptation and technology to create motivation, fun and prof
  • points and prizes
  • fun and engagement
  • exploring, socializing, achieving
  • players need a world to explore, a surprising story,
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thinkbox - Audience Profiles - 0 views

  • X-Factor, I'm a Celebrity and Loose Women are all part of the staple viewing of this audience.
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The X Factor Digital Experience - Wikipedia, the free encyclopedia - 0 views

  • get exclusive access to backstage cameras, read song lyrics during performance
  • 350,000 app downloads, 64 million views of thexfactorusa.com
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Fan (person) - Wikipedia, the free encyclopedia - 0 views

  • member of a fan club,
  • writing fan mail,
  • romoting the object of their interest and attention.
  • ...9 more annotations...
  • changes in their lifestyles are made to accommodate devotion
  • motivated to demonstrate their involvement
  • through certain behaviors
  • Fans often have a "wish to acquire" material objects related to the area of interest,
  • desire for social interaction with other fans.
  • longer period of time
  • simple crush
  • sports fan is often such that they will experience a game, or event while living vicariously
  • At sports bars, s
  •  
    t of their
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FAQ - Where can I find documentation for the Sadeh and Cole Kripke algorithms? - 0 views

  • gorithms score individual epochs as either sleep or non-slee
  • Sadeh algorithm was derived from fundamental research performed by Avi Sade
  •  
    "algorithm is primarily used for younger adolescents as most of the research was performed on children and young adults."
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Developer Sees Quick Adoption of iOS 5.1 Amongst Users - Mac Rumors - 0 views

  • statistically meaningful data set.
  • 50% of his OTA-eligible customers were already at iOS 5.1
  • Apple introduced "over-the-air" iOS updates as of iOS 5.0
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The Constitution of the British Sleep Society - 0 views

shared by Alex Street on 16 Aug 12 - No Cached
  • im is to improve public health by promoting education and research into sleep
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Researchers use role-playing fantasy video game to treat teen depression | The Raw Story - 0 views

  • address their issues in privacy and at their own pace
  • SPARX and cognitive behavioural therapy show
  •  
    "Researchers use role-playing fantasy video game to treat teen depression"
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Film4 - Play And Win - 0 views

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    "McCain Wedges have joined up with Film4oD to give you the chance to win an online film rental to watch in the comfort of your own home instantly."
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CHIP PERFECTION | Film Lions | Winners & Shortlists | Cannes Lions International Festiv... - 0 views

  •  
    " McCain-chip testers"
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Kaisa Nieminen | LinkedIn - 0 views

  •  
    " Digital Content Development and Distribution"
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