MOOCs will begin to include ideas around personalizing and adapting the learning experience. Several projects, such as CMU’s Open Learning Initiative, suggest the role of adaptive learning in MOOCs. Instead of one course for 100,000 learners, each learner gets her own course, reflective of her knowledge profile. Many of the current shortcomings of MOOCs, such as poor completion rates, stem from companies trying to build scale before tackling personalization.