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bernard tan

Social Media Conference | iStrategy Singapore - 2 views

  • iStrategy will arm you with the deep understanding of aligning social media and digital Strategy according to your organization’s processes and operations to achieve the objectives you’re after. Join us to network, share ideas, and most importantly find out how to build your marketing Strategy to its fullest potential.
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    Social Media Conference IStrategy being held in Singapore Sentosa Resort World 1 - 2 Dec 2010
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    I've came across banner ad which brought me here while reading. Social Media Conference IStrategy being held in Singapore. Maybe it can be useful for accommodating to our Education arena needs. Speakers come from Facebook, Amazon, AMD, Philips and more.
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    Nice find. To any and all CeL folks: Attend if you think this is relevant. The marketing principles do not necessarily apply in our context, but there might be some takeaways. Otherwise, look for something with a greater emphasis on education.
Pratima Majal

Instead Of Tests, Video Games To Assess Student Learning - 2 views

  • srooms. The Gainesville Sun reports that the University of Florida is offering an online course called "21st Century Skills in StarCraft," which requires student to play the real-time, multi-player online strategy game "StarCraft" for up to two hours per week.
  • University of Florida is offering an online course called "21st Century Skills in StarCraft," which requires student to play the real-time, multi-player online strategy game "StarCraft" for up to two hours per week.
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    Thanks for sharing this. It's something I might be able to use for my trainees next semester. BTW, gaming as tests is news only to the layperson. Gamers and educators/researchers involved with gaming know that games are mainly a series of tests! People can't get over the idea that you can actually enjoy yourself taking tests.
Kartini Ishak

Get Serious About Social Learning by Focusing on What Matters by Eric Davidove : Learning Solutions Magazine - 0 views

  • Social learning has taken on a kind of religious fervor among learning practitioners during the past couple of years—and not without good reason. It often creates more powerful and enduring learning experiences; it helps people establish and leverage social connections to accelerate the distribution and sharing of experiences, content, and guidance; and it allows learners to be more productive, learn faster, and work smarter.
  • it’s easy to lose focus on what matters, and to assume the end game is the technology
  • A social learning strategy should paint a compelling picture of the future state, clearly articulate the business case for change, and outline the roadmap for how you will get from “here” to “there” (including what must change, stop, and continue)
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  • Social learning, at its core, is a network of communities. This network is usually formed and accessed through the use of social media. The community network provides the “path” for an effective flow of information.
  • A community network is the primary source of advice, methods, leading practices, lessons learned, and innovation. It’s the “repository” of content, experience, and intelligence that enables people to learn, develop, and excel at work. The effectiveness and usefulness of the community network is a function of its size and make-up.
  • A new generation of learning is here. Today, employees are working in a very fast-paced environment and they need learning that is immediate, relevant, and delivered in the context of their work. Social media won’t do the job alone. Organizations must embrace social learning and adopt the leading practices presented in this article if they want their employees to keep their company on the cutting edge. Social learning works when it is born from a well thought-out strategy, is made up of mature community networks, is fueled by motivated members, is a resource of great content, and is guided by meaningful metrics. Take some of the ideas presented in this article and start implementing them now.
bernard tan

Video Marketing - 1 views

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    Strategy on how to incorporate online marketing campain. Online video marketing is truly powerful when combined with social networking for your business. The video may spread virally online with no effort or costs on your part, driving massive amounts of traffic to your website. By incorporating video content into your website, blog and social networking activities, it enhances your online marketing campaigns.
Ashley Tan

Republic Polytechnic to offer 3 new diplomas - Channel NewsAsia - 0 views

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    From MOE news digest: Republic Poly offers 3 -year diploma in mobile software development (Ng Jng Yng, Today, 4/11, p26)Diploma in Mobile Software Development is among the new courses to be rolled out by RP next year (Ong Jue Qi, ZB, 4/11, p14) Republic Polytechnic to offer 3 new diplomas (CNA Online, 4/11) Reports noted that Republic Polytechnic (RP) was looking to tap into the fast-growing mobile application market by offering a new diploma from next year. The three-year Diploma in Mobile Software would enable students to learn about the design and development of mobile applications used in smartphones. Reports highlighted that the students would be taught marketing strategies to sell the applications they had developed. The course would take in 40 students. Reports added that RP hoped to increase its academic intake in the next academic year. RP would be launching two other new diplomas, the Diploma in Consumer Behaviour and Research and the Diploma in Sports Coaching. RP would also be giving out 200 scholarships for the first time in the next academic year and each scholarship was worth $2,500 per academic year. ZB carried comments from P/RP that with more new courses and the new scholarships, RP was confident that it would attract outstanding Singaporean students to study at the polytechnic. CNA Online noted that RP said the new diplomas targeted students with an interest in the growing sports, marketing and mobile industries.
bernard tan

11 Ways To Explain Social Business Benefits - 0 views

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    The table in the link illustrates the benefits of what social learning can brings for adopting each tool. This could perhaps translate to management's interests in our cause.
Kartini Ishak

25 Tips to Social Media Success | Joerg Weishaupt - 0 views

  • Social media is win-win.
  • Everything you say can be used against you, especially if you offend someone.  Be on your best behavior and interact from a professional position, not a personal one.
  • Interact and maintain dialogue.  If someone messages you, reply – take part in open discussions. Take the time to show appreciate for all manner of feedback, whether it is positive or negative.
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  • Update your profile on a regular basis so your company information is current and regularly informative.
  • Customize your site and your landing page for your social media account if the site permit it.  Do what you can to stand out from those around you.
  • Maintain quality over quantity.  It helps to join multiple networks but keep yourself limited to just a few so as not to get overwhelmed by updates.
  • Find out who is following you and showing interest.  Compare that demographic to your marketing plan and see how effective your strategy is.
Rachel Tan

Enriching Online Education through E-Service-Learning | Getting Smart - 0 views

    • Rachel Tan
       
      One research paper on E-service learning: A pedagogic innovation for healthcare management education, http://www.ncbi.nlm.nih.gov/pubmed/16700443 It appears to be successful as they identified more areas for implementation: The authors then define and conceptualize e-service learning, including the anticipated outcomes of implementation such as enhanced access, quality, and cost effectiveness of healthcare management education. Because e-service learning is mediated by technology, we identify state of the art technologies that support e-service learning activities. In addition, possible e-service learning projects and activities that may be included in healthcare management courses such as finance, human resources, quality, service management/marketing and strategy are identified. Finally, opportunities for future research are suggested.
Ashley Tan

10 Types of Content that We ALL Love! - 2 views

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    For the social media and marketing folks in CeL to ponder over and take action.
Kartini Ishak

Twitter as a Metacognitive Support Device by Alan Reid : Learning Solutions Magazine - 0 views

  • From an instructor’s perspective, Twitter offers the ability to prompt students throughout the learning process by asking them to reflect on learning strategies and time management, which ultimately raises metacognitive awareness.
  • While the use of Twitter only shows a slight increase in grades (about .5 percent), it substantially improves engagement and motivation
  • Twitter enhances the social presence outside of the classroom, which leads to overall course satisfaction.
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  • if student satisfaction, engagement, and metacognitive awareness are all part of your definition of a successful course, then introducing Twitter in your classroom may be an option for you.
  • Twitter is not static. Rather, it is an interactive tool under learner control. Further, Maria Bannert refers to a metacognitive support device that “focuses students’ attention on their own thoughts and on understanding the activities they are engaged in during the course of learning.” When used explicitly as a tool to improve self-regulation through metacognitive support, Twitter becomes very effective.
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    An interesting article on how Twitter can be used as a metacognitive - thinking about your own learning - supportive device. 
Pek Mee Loh

Gartner Identifies the Top 10 Strategic Technologies for 2011 - 0 views

  • Gartner believes that video will become a commonplace content type and interaction model for most users, and by 2013, more than 25 percent of the content that workers see in a day will be dominated by pictures, video or audio.
Ashley Tan

Learning with 'e's: Learning, unlearning and relearning - 0 views

  • Times are changing. Kathy Sierra features a timeline on her blog which suggests that the 1970s and 80s were about how well we could learn, the 1990s and 2000s focused on how fast and how much we could learn, whilst today's education should be based on how much we can unlearn. And, she says, learning to let go of old and out of date rules is one of the skills we all need to develop. Futurologist Jack Uldrich is applying the same principle to the medical profession, arguing that the key to unlearning is to come to the realisation that 'we are all in a fog', and can't clearly see the future. Unlearning will be a strategy for coping with rapid change and uncertainties, he argues.
yeuann

Everything You Thought You Knew About Learning Is Wrong | GeekDad | Wired.com - 1 views

  • Taking notes during class? Topic-focused study? A consistent learning environment? All are exactly opposite of the best strategies for learning.
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    How can we improve our e-learning apps to maximize learning effectiveness?
Kartini Ishak

7 Tips for Igniting Your Content With Social Media - 1 views

  • "Content is fire. Social media is gasoline."
  • 1. Know Your Audience If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives. In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.
  • 2. Provide Value Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.
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  • 4. Look Beyond Facebook and Twitter Creating content doesn't automatically mean users will come consume it and engage with your brand as a result. You must draw attention to the content through owned, earned, and paid methods across a variety of channels, not just the big ones. Ask yourself how else you can maximize the value of each piece of content and each campaign: Can you make the content more visible and sharable on your website? What other social channels does your audience use besides Facebook and Twitter? Can you use sites that accept submissions of specific content, like Visual.ly for infographics or Online-Sweepstakes.com for contests? How much are you able to pay to distribute your content on sites such as Outbrain or Taboola? Are you using Google+ to link to content on your website? (If the answer is no, I urge you to start today. Google+, while lacking in the engagement department, has a major impact on organic ranking.)
  • People share things not only because those things look good, but because those things make them look good.
  • 7. Measure Success Before creating a single piece of content or posting one Facebook message, determine the objective of your content and what metrics you will use to measure performance.
  • hile the specific metrics in each bucket will vary based on your strategy, objectives, and resources, some common ones are: Awareness - impressions, reach, mentions Consumption - clicks, visits, referrals Engagement - likes, shares, +1s, time on site Actions - leads/sales, PDF downloads, newsletter sign-ups, site navigation
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    ""Content is fire. Social media is gasoline.""
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    Light my fire - The Doors :-)
Ashley Tan

The Learning Edge - 2 views

  • web 2.0
    • Ashley Tan
       
      Web 2.0
  • The goal of
    • Ashley Tan
       
      Remove
  • is to
    • Ashley Tan
       
      Remove
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  • strategies
    • Ashley Tan
       
      Remove
  • to both our
    • Ashley Tan
       
      to our
  • trainings
    • Ashley Tan
       
      workshops Note: The plural of training is training. There is no such word as trainings.
  • sequence
    • Ashley Tan
       
      sequences
  • and the ability
    • Ashley Tan
       
      Remove
  • This series aims to equip participants with the necessary knowledge in creating and managing LAMS sequences.
  • Three easy steps to register.
    • Ashley Tan
       
      These are not steps a potential participant needs to take. Only #1 is a step. The other two are follow-ups or expected responses. Remove the statement.
  • online
    • Ashley Tan
       
      by clicking on the calendar link below.
  • 2 day before course commencement
    • Ashley Tan
       
      two days before the course commences.
Obi-Wan Fareed

Overview - Tin Can API - 3 views

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    This API captures data in a consistent format about a person or group's activities from many technologies.
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    Very interesting description of LRS. Do you think we can develop one or more of our own?
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    Hi Ashley, I've been reading through this section for developers: http://tincanapi.com/page-developers/. From what I understand so far, an LRS should do at least one of the following: - Standardize and serialize the various types of data from different networks (e.g. Twitter, Facebook) into an LMS-friendly format - Act as a stand-alone enterprise-level web-service from which other web-services can extract the collated data for their own usage. The Tin Can APIs look useful so far for our own use (including mobile support), since they support Javascript, Objective C and Java. I believe these APIs can link up with Google Enterprise Apps for greater LRS functionality too.
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    Ah, that's good news indeed if Google Enterprise Apps are friendly towards this strategy. Keep monitoring. Things tend to change rapidly with Google!
Shamini Thilarajah

Creating a ePortfolio Using Wordpress - 2 views

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    My two-cents: This resource seems strong on technical how-to, but is weak on structure and strategy. Barrett's resource is less fancy looking but has better content.
Kartini Ishak

How To Make Innovative Ideas Happen - Smashing Magazine - 1 views

  • Highlight
  • Highlight
  • How To Pick A Successful IdeaDon’t put everything behind your first idea! You wouldn’t go to the racetrack and put your life savings on 1/3000 odds, would you? Even though we are taught that all innovations come from a visionary who predicted a need for the future, this is usually not the case. Naturally, most inventions come from necessity and others from creative spark. When executing a creative idea with the resources you have available, you will have to make adjustments along the way that may not have been accounted for originally. Johansson suggests that you take the smallest executable step (smallest bet) so you don’t risk everything on your original idea.Once you define the smallest step, you know your scope of risk. This is very important because you can then take baby steps to overcome challenges and utilize resources more efficiently on your road to success (see image below). While strategy is paramount, one shouldn’t get lost in planning and take too long to execute. Stay motivated to move forward, because forward motion even through failure is the key to success.
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  • Making ideas happen isn’t easy and requires patience, determination and hard work. The most important part of it is not just coming up with a promising concept, but rather rethinking it over and over again, implementing it and then putting it to practice.Most inventions come from necessity, so pay attention to small problems in your environment and find simple solutions to these problems. Do not sit idle on the idea — act instead. Take opposing thoughts and resolve them in your innovative designs. And keep innovating all the time, one step at a time. The time will pass, and if you have some luck, you will see your idea growing, flourishing and maybe even turning into a real success. …So what are you waiting for?
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