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Kartini Ishak

Push Me, Pull Me: Push-Pull in Social Media - 0 views

  • Push strategy
  • Pull Strategy
  • Push-Pull in Social Media
  • ...5 more annotations...
  • Twitter is the prime example of where both strategies can exist, hand in hand. Many of the brands you follow are using both a push and pull strategy to engage their followers and also reach a small targeted group of people at the same time.
  • strong pull strategy here because they’re making use of the hashtags #sears and #tools, which is targeting those who may be following that hashtag as well as tweeting out a link to the tool itself with promotional copy
  • Facebook advertising is a push strategy.
  • Facebook apps are a pull strategy.  You’re generating interest in users when you put out a Facebook app. You’re putting something out there, and users will interact and provide data to you because they’re interested and want to.
  • social media is kind of a blurred line when it comes to whether a push or pull strategy is most effective and even more so when it comes to what tactics are TRULY push and TRULY pull. Social media is so interactive and has so many facets to it, that I think traditional push and pull strategies will be redefined to match our generation and the channels that we’re able to market on.
Rachel Tan

Teacher Training on Technology-Enhanced Instruction - A Holistic Approach - 1 views

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    Tan, Hu, Wong, Wettasinghe (2003) on Information Technology and Singapore Education, Instructional Framework, Instructional Strategies (Direct Instruction, SDL, Group Work, Computer-Mediated Communication, Constructivist Learning, Learning through Experience) Computer As an Administrative Tool - Blackboard ! Computer As a Presentation Tool - from PPT to Prezi? Computer As a Tutor - engage the learners in higher order thinking Computer As a Cognitive Tool - mindtools Conclusion: To successfully integrate IT into teaching and learning in schools is a challenging task that hinges on a lot of factors, including effective teacher training. Darling-Hammond (1994) describes the new paradigm of teacher learning as a place in which opportunities are provided for "learning by teaching, learning by doing and learning by collaborating." In our attempt to avoid reducing such training into teaching of discrete IT skills, or merely talking about it through lectures, we presented an approach that modeled various pedagogies, including direct instruction, self-directed learning, group work, computer-mediated communication, and constructivist learning. We also provided a holistic technology-enhanced environment, for the trainees to experience the use of the computer as an administrative tool, as a presentation tool, as a tutor, and as a cognitive tool. These strategies are built upon theories and studies of learning, as well as the use of IT in education. The results of the trainees' evaluation of the module indicated a generally positive reaction to the module and the perception that the instructional objectives have been achieved. These are encouraging indicators of the effectiveness of our instructional strategies, which we will build upon for further improvement in the subsequent delivery of the module.
Rachel Tan

Simple Techniques for Applying Active Learning Strategies to Online Course Videos | Fac... - 2 views

    • Rachel Tan
       
      Dr Ashley, I agree with you and posting a question at the beginning of the video is an excellent strategy. That is how I learn. I need to know the question upfront so that I know what to pay attention to in the video.
  • Embed short graded or self-assessments either in the video itself, or at the end of each video. Including one or two multiple-choice questions or requests to post to a forum—either between scenes (using a post-production editing tool such as Camtasia or Captivate) or after the video—alerts students to the “take homes” they should be getting from the material. It also helps teachers assess, at point of contact, whether students understand the major concepts.
    • Rachel Tan
       
      This (self assessment) is absolutely necessary to give learning a chance to happen, as we develop open learning courses. This applies to Google Sites training resources out there.
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  • Video as a way to strengthen online research skills while driving conceptual understanding.
    • Rachel Tan
       
      Dr Ashley, this is a really good article - timely, very useful. Thanks for sharing!
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    For IDs and VCDs! Quote: "there's a big difference between watching a video and learning something from it" Article goes on to suggest strategies for incorporating videos into lessons. 
yeuann

Using SMSs to Engage Students in Language Learning - 0 views

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    A research paper on how low-tech SMS can be highly effective for certain learning tasks such as teaching social English. And now, there's Whatsapp and other social-messaging platforms that can be an intermediate level between simple text messages that work on any basic phone, to sophisticated native apps that must be programmed for a specific operating system. "As SMS is technologically and functionally very simple, it can be considered to be a relatively primitive  technology. However, viewing it from another angle, we see that SMS ranks very highly in terms of user  convenience. Successful uptake of mobile learning strategy is more likely in the situation when "learning activities can integrate into our lives in an unobtrusive fashion". SMS can deliver information in this unobtrusive fashion more readily than other strategies. SMS, thus, can be regarded as a practical and realistic mLearning technology for use in natural settings at present."
Ashley Tan

Why You Need A Mobile Learning Strategy by Bill Brandon : Learning Solutions Magazine - 1 views

  • It is a mistake to try to implement a full "course" as an mLearning application, or to think of mLearning as classic asynchronous eLearning but on a smaller screen. In order to avoid this, designers must think through their instructional strategy (how to effectively combine the various modalities and platforms) and their implementation strategy (it may be better to start with performance support via mobile than to start with delivery of instruction). You can get a lot of help in this effort from the Mobile Learning: Landscape and Trends report itself. It will give you unbiased information about the issues, the tools, and the experience of many organizations as they implement mLearning. In the next two weeks, Learning Solutions Magazine will offer features on implementing mLearning. On June 14, The Guild’s Thought Leader Seminar will feature Gary Woodill, speaking on “The Mobile Learning Edge: How Learning on the Move Can Be A Competitive Advantage.”
wittyben

5 Visual Design Strategies that Promote Student Retention » Faculty eCommons - 0 views

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    For IDs, MDs and VCDs who work on designing educational content, here's some tips for you to chew on.
Obi-Wan Fareed

Introduction to Emerging Perspectives on Learning, Teaching, and Technology - Emerging ... - 0 views

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    Succinct overview of theories, models and strategies
Ashley Tan

When Designing eLearning, Remember the "Inner Child" by Jon Duggan : Learning Solutions... - 1 views

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    "Designing meaningful and engaging lessons (for any form of delivery, including eLearning) is a task that every good instructional designer seeks to master. Teaching lower-school students is a privilege that quickly makes you realize that the approach you take when conveying an idea is just as important as the idea itself. An approach that I have found most successful is threefold: Be clear and concise Use visuals Excite the imagination. Since migrating over to the "adult learning" spectrum, I've found this strategy to be just as applicable."
bernard tan

YouTube PlayBook - 0 views

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    Learn tips, best practices, and strategies to help build your audience on YouTube on Creator Playbook here. For Niko
yeuann

1 | CollabFinder Wants To Make Hackathons A Part Of College Life | Co.Design: business ... - 0 views

  • A growing list of schools are turning to the "serendipity engine" to help students find cross-discipline collaborators for passion projects.
  • finding a cross-disciplinary collaboration is tougher--most of us are more likely to head to a meetup or networking event to fish for someone outside of our skill set. That’s fine, but it’s not a very efficient way to find exactly what you’re looking for.
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    Interesting! What if we could do something similar - a website where collaborators can gather from all over the world to work on e-learning strategies and applications?
yeuann

5 Services to Boost Email Productivity - 0 views

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    Interesting to see how gamification is used as a strategy to promote email productivity
yeuann

Amplifying Learning through Electronic Textbooks - Microsoft Research - 0 views

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    A series of Microsoft Research articles on the latest e-learning technologies and strategies. The concepts are seriously exciting! Could CeL consider take a look into these possible areas of research next time?
raifanacel

5 Big Tech Companies That Are Killing It On Facebook - 3 views

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    Useful look at some Facebook strategies of a few tech companies. Microsoft Xbox's strategy sounds more like ours.
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    Useful resource on leveraging on FB! Here is what I learnt from these companies use of FB: From Amazon: Converse with your audience From Dell: Provide useful how-tos From Samsung: Show specific uses of edtech From MS XBox: Provide teasers, trailers, previews, updates From YouTube: Share viral videos
yeuann

Harvard-MIT's edX Brings Research Focus to Cloud Ed | Cloudline | Wired.com - 0 views

  • While edX shares the common theme of scaling the online experience to very large groups, it adds an important component lacking from the various Stanford spin-offs, namely research.
  • EdX partners will be doing more than putting content online, they will be studying how people learn in these environments in an effort to improve both classroom and online learning.
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    According to this article, the most significant factor is not the scaling of online instruction (which isn't a new thing already) _but_ the ability for educators to study how people learn in various environments. Timely and accurate feedback is an essential component, not only for students, but also for educators, in improving the quality and relevancy of education for smaller groups. Personally, I think that the rise of massively open online courses (MOOCs) will ironically lead to a huge increase in the number of customized and localized courses tailored for niche sub-groups. Instead of seeing a huge dissemination of one-size-fits-all education, we will see an increasing diversity of different educational strategies, similiar to how the diversity of an ecosystem increases when its geographic size increases. It's a very exciting time for educators out there indeed...
Sally Loan

Business mobile apps - Esponce - tracking, mobile apps, recovery and API - create raste... - 0 views

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    Effective mobile marketing strategy
Ashley Tan

Support Your Owned Media Strategy by Creating Graphics - 2 views

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    For MDs and anyone who wants a convenient way to customize their visual presence on social media.
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    For MDs and anyone who wants a convenient way to customize their visual presence on social media.
Kartini Ishak

Social Media Strategy - What You Need to Know - YouTube - 0 views

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    Social Media itself is not enough to sustain as a standalone function of an overall organisation.
bernard tan

Building An Effective 'Coming Soon' Page - 1 views

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    Another factor that is not as obvious but perhaps even more important is motivation. When you're working hard on something, without any guarantee of success, doubting yourself and losing motivation is easy, and this circumstance often leads people to abandon otherwise promising projects. Raising awareness and collecting email addresses long before launch does two things to combat this lack of motivation. First, by putting the project out there, you make it much harder for yourself to quit, because we all hate to let people down. Secondly, pre-registering users shows you that there's actual demand for what you're building, which goes a long way to silencing those gnawing doubts. In this context, the teaser is a vital part of any product's Web strategy.
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