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"Content is fire. Social media is gasoline."

1. Know Your Audience If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives. In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.

2. Provide Value Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.

Twaining in Twitter, Terence Wing, Learning solutions magazine, 3 February 2011

Twitter in education, what next? presentation by Dave Hopkins, 11 September 2010

A framework for teaching with Twitter, Mark Sample, The Chronicle of Higher Education, 16 August 2010

The iPad has a bigger screen, and so it has a bigger resolution. With the iPhone 4, however, Apple did something different: they increased the resolution without changing the physical size of the screen. This makes for a higher pixel density, pixels are smaller and more tightly packed. In one square inch of the iPhone 4’s screen there are around 106 thousand pixels (at 326 PPI, or Pixels per Inch), while the older models have only about 26 thousand (at 163 PPI) in an inch – 4 times less! This makes graphics on the screen seem like continuous lines, because your eye can’t see the individual pixels. Apple calls this technology the “Retina Display” because they claim the human eye (the retina) can’t physically see the pixels at this resolution.

Using Two Images The official way of adding high-resolution support to your application is by having two versions of each image, one in “regular” resolution and one in double resolution. Whenever your application is viewed on the Retina Display, the larger image will be loaded automatically. This method allows for full and precise control of how your application will look in each case, and is very easy to apply to your existing applications. The full size image file should be named however you want, such as “Button.png”. Use this image name in your code and Interface Builder wherever you want to reference the image. The double-size image should be twice the size of its matching smaller image and named exactly the same with “@2x” appended to the name. In our example, we would name it “Button@2x.png”. Unfortunately, this technique will not work on the iPad; a pixel-doubled application will not load the higher resolution resource. This will probably be addressed in the future iOS 4 update which is scheduled to come to iPad this fall.

Frito-Lay decided to launch a multi stage campaign which would entice people to become fans on their new Facebook page. They did this so effectively that they set a Guiness World Record for the most fans on Facebook in 24hours!

fter a live cooking demonstration in New York Times Square created media buzz, customers were given free bags of chips if they registered on a special product giveaway site and liked the page.

During a recent show, legendary singer-songwriter Stevie Wonder took a few moments to praise those who made significant efforts to make the world accessible to every single person. And he made it a point to single out former Apple CEO Steve Jobs and his company.

The technological advancements Wonder — who has been blind since childhood — refers to are the accessibility features built into iOS, Apple's mobile operating system. These features include something called VoiceOver, which — according to Apple — is the "world’s first gesture-based screen reader." It basically allows someone to enjoy an iPad's (or iPhone's) features without being able to see the screen.

CIT used to have an e-Portfolio service that did not have a high take up rate. There are several reasons for this that I can think of: It was provided under the build it and they will come model. I believe not enough was done to convince students and teaching staff about the benefits of building e-Portfolios. Consequently, no one was willing to integrate this into their course, as part of reflective learning. Keeping an e-Portfolio was seen as extra work, which neither students nor staff were keen on. Perhaps the software itself was not very conducive to building e-Portfolios. One key area with users seem to be that the e-Portfolio should have a customisable design and layout (at least on its public face). Our system was not flexible in that aspect. In fact, in the latter years, the option to publish the e-Portfolio was taken away entirely. The e-Portfolio service was a walled garden. It wasn’t easy to bring in digital artefacts, which may have resided on other public services, nor was it easy to repurpose that information into useful formats – personal reference, actual resume, showcase of work. No one figured how students would access the e-Portfolios after they graduated as it was all based on our single sign-on system.

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