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Jason Ryan

How to review content effectiveness using a custom Google Analytics dashboard - Smart I... - 1 views

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    A tutorial to building a content marketing dashboard in Google Analytics to review content effectiveness http://t.co/aU192RZW
Antony Mayfield

10 Paragraphs About Lists You Need in Your Life Right Now : The New Yorker - 0 views

  • In an interview with The Paris Review twenty years ago, Don DeLillo mentioned that “lists are a form of cultural hysteria.” From the vantage point of today, you wonder how much anyone—even someone as routinely prescient as DeLillo—could possibly have identified list-based hysteria in 1993.
  • prioritizes
  • The list gives a structure—a numerical narrative—to a text that would otherwise lack any kind of internal architecture. If you wanted to write something about, say, the phrases people use on Twitter that you find highly irritating, you can get away with not making any kind of over-all, analytical point by imposing the framework of a list. The enumeration itself, the getting to the end of the counting, becomes the point of the writing (and the reading). It’s not simply a jumbled heap of complaints about how people talk on Twitter; it’s a list, and in this sense it means business.
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  • In an essay about Internet addiction in The Dublin Review last year, the Irish novelist and short-story writer Kevin Barry wrote about how the rapid depletion of his powers of attention affected the way he composes a piece of writing: “Lately, I note, most of the essays and stories I write tend to be broken up into very short, numbered sections, because I can no longer replicate on the page the impression or sensation of consecutive, concentrated thought, because I don’t really do that anymore.”
Jason Ryan

Why the Lean Start-Up Changes Everything - Harvard Business Review - 0 views

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    Lean start-ups don't begin with a business plan; they begin with the search for a business model: http://t.co/lITChVGTXC @sgblank
bethgranter

They Built It, but Employees Aren't Coming - 0 views

  • Are companies that have made headway in introducing a social collaboration platform into their enterprise having success getting employees to participate?
  • According to one recent study not really.
  • munications was also so highly ranked indicates that this function may be carvi
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  • ay be carvin
  • Another noteworthy result: when asked what function in the company “owns” social, the highest response was IT (cited by 74.5%) and the second was “Corporate Communications (not marketing),” cited by 38.2%. While the fact that IT was listed first is not at all surprising, the fact that Corporate Communications was also so highly ranked indicates that this function may be carvin
  • a role as a
  • leader in social, and where it is seen as playing an important role.
  • Answering this important question — how to provide enough value to get employees to engage and participate — is going to be vital for firms as they try to move their social initiatives from experimental phases to a place where real strategic value is created.
Jason Ryan

Turning Customer Intelligence into Innovation - Scott Anthony - Harvard Business Review - 0 views

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    Turning Customer Intelligence into Innovation | @HarvardBiz http://t.co/jKfeYALg #bigdata + #socbiz = value HT @martin_beraud
Jason Ryan

How To Build a High-Performing Digital Team - Perry Hewitt - Harvard Business Review - 0 views

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    Interesting piece on building a digital team. Like the ideas more than the language though. http://t.co/AT87gjr4Tf
Maddy Wood

The First 90 Days in a New CIO Position - Steve Gallagher - Harvard Business Review - 0 views

  • Perhaps the most exciting (and challenging) aspect of working in a progressive IT organization is the pace of technological change. It requires that IT staff — and our customers — are continuously learning. Managing this rapid change and fostering innovation while "keeping the trains running on time" is the primary leadership role required of any CIO, new or old
Maddy Wood

The Truth About Customer Experience - Harvard Business Review - 0 views

  • The Truth About Customer Experience
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    The Truth About Customer Experience Companies have long emphasized touchpoints-the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger-and more important-picture: the customer's end-to-end journey.
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