Study traces an infectious language epidemic | ScienceDaily - 0 views
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Rho's work is grounded in a social science framework called Fuzzy Trace Theory that was pioneered by Valerie Reyna, a Cornell University professor of psychology and a collaborator on this Virginia Tech project. Reyna has shown that individuals learn and recall information better when it is expressed in a cause and effect relationship, and not just as rote information. This holds true even if the information is inaccurate or the implied connection is weak. Reyna calls this cause-and-effect construction a "gist."
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Sean Nash on 15 May 24Fuzzy Trace Theory looks interesting for this, and perhaps many other reasons. I want to learn more about this myself, and I'm wondering if this theory could be put to work in other potential behavioral science projects. What do you think?
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