Rho's work is grounded in a social science framework called Fuzzy Trace Theory that was pioneered by Valerie Reyna, a Cornell University professor of psychology and a collaborator on this Virginia Tech project. Reyna has shown that individuals learn and recall information better when it is expressed in a cause and effect relationship, and not just as rote information. This holds true even if the information is inaccurate or the implied connection is weak. Reyna calls this cause-and-effect construction a "gist."