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Rho's work is grounded in a social science framework called Fuzzy Trace Theory that was pioneered by Valerie Reyna, a Cornell University professor of psychology and a collaborator on this Virginia Tech project. Reyna has shown that individuals learn and recall information better when it is expressed in a cause and effect relationship, and not just as rote information. This holds true even if the information is inaccurate or the implied connection is weak. Reyna calls this cause-and-effect construction a "gist."

“The challenge that I see right now on U.S. farms is a virus getting into hogs,” Osterholm says. Pigs carry receptors similar to the ones found in both humans and birds, making swine a hog-heaven for bird flus that have potential to become a pandemic.

“The challenge that I see right now on U.S. farms is a virus getting into hogs,” Osterholm says. Pigs carry receptors similar to the ones found in both humans and birds, making swine a hog-heaven for bird flus that have potential to become a pandemic.