Skip to main content

Home/ beyondwebct/ Group items tagged marketing

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Barbara Lindsey

t r u t h o u t | Dumbing Down Teachers: Attacking Colleges of Education in the Name of... - 0 views

www.truthout.org/ges-education-name-reform59820

giroux criticalpedagogy schoolofed

shared by Barbara Lindsey on 26 May 10 - Cached
  • the Obama administration's educational policy under the leadership of Arne Duncan lacks a democratic vision and sense of moral direction
  • Almost all of Duncan's polices are indebted to the codes of a market-driven business culture, legitimated through discourses of measurement, efficiency and utility. This is a discourse that values hedge fund managers over teachers, privatization over the public good, management over leadership and training over education. Duncan's fervent support of neoliberal values are well-known and are evident in his support for high-stakes testing, charter schools, school-business alliances, merit pay, linking teacher pay to higher test scores, offering students monetary rewards for higher grades, CEO-type management, abolishing tenure, defining the purpose of schooling as largely job training, the weakening of teacher unions and blaming teachers exclusively for the failure of public schooling.[4]
  • Duncan has expanded the reach of his educational reform policies and is now attempting to rewrite curricular mandates. Emphasizing the practical and experiential, he seeks to gut the critical nature of theory, pedagogy and knowledge taught in colleges of education. This is an important issue to more than just teachers who are denied a voice in curricular development; it also affects whole generations of youth. Such a bold initiative reveals in very clear terms the political project that drives his reforms and what he fears about both public schooling and the teachers who labor in classrooms every day.
  • ...8 more annotations...
  • According to Duncan, the great sin these colleges have committed in the past few decades is that they have focused too much on theory and not enough on clinical practice; and by theory he means critical pedagogy, or those theories that enable prospective teachers to situate school knowledges, practices and modes of governance within wider critical, historical, social, cultural, economic and political contexts. Duncan wants such colleges to focus on practical methods in order to prepare teachers for an outcome-based education system, which is code for pedagogical methods that are as anti-intellectual as they are politically conservative.
  • Rather than provide the best means for confronting "difficult truths about the inequality of America's political economy," such a pedagogy produces the swindle of "blaming inequalities on individuals and groups with low test scores."[7] This is a pedagogy that sabotages any attempt at self-reflection and quality education, all the while providing an excuse for producing moral comas and a flight from responsibility.
  • Duncan's insistence on banishing theory from teacher education programs in favor of promoting narrowly defined skills and practices foreshadows the preparation of teachers as a subaltern class who believe that the purpose of education is only to train students to compete successfully in a global economy. This model of teaching being celebrated here is one in which teachers are constructed as clerks and technicians who have no need for a public vision in which to imagine the democratic role and social responsibility that schools, teachers or pedagogy might assume for the world and future they offer to young people.
  • Duncan then goes on to praise Louisiana as a model for building longitudinal data systems that track the impact of new teachers on student achievement. For Duncan, Louisiana represents a beacon for how schools should be redefined, largely as sites of management and data collection, and advances the notion that teachers should be trained to operate proficiently in such sites.
  • the overuse of harsh discipline disproportionately affects some Louisiana school children over others. African American students make up 44% of the statewide public school population, but 68% of suspensions and 72.5% of expulsions. And in school districts with a larger percentage of African American and low-income students, there are higher rates of suspension and expulsion. These districts tend to have fewer resources for positive interventions.
  • Duncan's collusion with the growing corporatization and militarizing of public schools, along with the increased use of harsh disciplinary modes of punishment, surveillance, control and containment, especially in schools inhabited largely by poor minorities of color, reveals his unwillingness to address the degree to which many schools are dominated by a politics of fear, containment and authoritarianism, even as he advances reform as a civil rights issue.[12] Schools are not merely places where potential workers learn the marketable skills and abilities necessary to secure a decent job, they are also, as Martha C. Nussbaum pointed out, key institutions of the public good and are "crucial to both the health of democracy and to the creation of a decent world culture and a robust type of global citizenship."[13]
  • The diverse range of political, economic, racial and social forces that influence all aspects of schooling need to be critically engaged and rearticulated in the interest of justice, human development, freedom and equal opportunity. These are not merely political issues, they are also pedagogical concerns and the former cannot be separated from the latter, just as equity cannot be separated from matters of excellence. Defining schools exclusively in terms of mathematical coordinates and statistical formulas suggests that Duncan has no language for addressing schools as sites or teachers as engaged intellectuals that mediate, accommodate, reproduce and sometimes challenge the diverse and often anti-democratic forces that bear down on them.
  • What does it mean to ignore the increasing corporatization, privatization and militarization of schools at a time when all aspects of public life are under siege by corporate and market-driven forces? How can schools fulfill their democratic mission when they are shaped by a social order characterized by massive inequalities in wealth and power?
Barbara Lindsey

The New Gold Mine: Your Personal Information & Tracking Data Online - WSJ.com - 0 views

online.wsj.com/...3940904575395073512989404.html

privacy online rights onlinerights onlineprivacy tracking datamining

shared by Barbara Lindsey on 29 Dec 10 - Cached
  • the tracking of consumers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry. • The study found that the nation's 50 top websites on average installed 64 pieces of tracking technology onto the computers of visitors, usually with no warning. A dozen sites each installed more than a hundred. The nonprofit Wikipedia installed none.
  • the Journal found new tools that scan in real time what people are doing on a Web page, then instantly assess location, income, shopping interests and even medical conditions. Some tools surreptitiously re-spawn themselves even after users try to delete them. • These profiles of individuals, constantly refreshed, are bought and sold on stock-market-like exchanges that have sprung up in the past 18 months.
  • Advertisers once primarily bought ads on specific Web pages—a car ad on a car site. Now, advertisers are paying a premium to follow people around the Internet, wherever they go, with highly specific marketing messages.
  • ...22 more annotations...
  • "It is a sea change in the way the industry works," says Omar Tawakol, CEO of BlueKai. "Advertisers want to buy access to people, not Web pages."
  • The Journal found that Microsoft Corp.'s popular Web portal, MSN.com, planted a tracking file packed with data: It had a prediction of a surfer's age, ZIP Code and gender, plus a code containing estimates of income, marital status, presence of children and home ownership, according to the tracking company that created the file, Targus Information Corp.
  • Tracking is done by tiny files and programs known as "cookies," "Flash cookies" and "beacons." They are placed on a computer when a user visits a website. U.S. courts have ruled that it is legal to deploy the simplest type, cookies, just as someone using a telephone might allow a friend to listen in on a conversation. Courts haven't ruled on the more complex trackers.
  • tracking companies sometimes hide their files within free software offered to websites, or hide them within other tracking files or ads. When this happens, websites aren't always aware that they're installing the files on visitors' computers.
  • Often staffed by "quants," or math gurus with expertise in quantitative analysis, some tracking companies use probability algorithms to try to pair what they know about a person's online behavior with data from offline sources about household income, geography and education, among other things. The goal is to make sophisticated assumptions in real time—plans for a summer vacation, the likelihood of repaying a loan—and sell those conclusions.
  • Consumer tracking is the foundation of an online advertising economy that racked up $23 billion in ad spending last year. Tracking activity is exploding. Researchers at AT&T Labs and Worcester Polytechnic Institute last fall found tracking technology on 80% of 1,000 popular sites, up from 40% of those sites in 2005.
  • The Journal found tracking files that collect sensitive health and financial data. On Encyclopaedia Britannica Inc.'s dictionary website Merriam-Webster.com, one tracking file from Healthline Networks Inc., an ad network, scans the page a user is viewing and targets ads related to what it sees there.
    • Barbara Lindsey
      Barbara Lindsey on 09 Nov 11
       
      Tracking you an targeting ads to you on a popular dictionary site!
  • Beacons, also known as "Web bugs" and "pixels," are small pieces of software that run on a Web page. They can track what a user is doing on the page, including what is being typed or where the mouse is moving.
  • The majority of sites examined by the Journal placed at least seven beacons from outside companies. Dictionary.com had the most, 41, including several from companies that track health conditions and one that says it can target consumers by dozens of factors, including zip code and race.
  • After the Journal contacted the company, it cut the number of networks it uses and beefed up its privacy policy to more fully disclose its practices.
  • Flash cookies can also be used by data collectors to re-install regular cookies that a user has deleted. This can circumvent a user's attempt to avoid being tracked online. Adobe condemns the practice.
  • Most sites examined by the Journal installed no Flash cookies. Comcast.net installed 55.
  • Wittingly or not, people pay a price in reduced privacy for the information and services they receive online. Dictionary.com, the site with the most tracking files, is a case study.
  • Think about how these technologies and the associated analytics can be used in other industries and social settings (e.g. education) for real beneficial impacts. This is nothing new for the web, the now that it has matured, it can be a positive game-changer.
  • Media6Degrees Inc., whose technology was found on three sites by the Journal, is pitching banks to use its data to size up consumers based on their social connections. The idea is that the creditworthy tend to hang out with the creditworthy, and deadbeats with deadbeats.
  • "There are applications of this technology that can be very powerful," says Tom Phillips, CEO of Media6Degrees. "Who knows how far we'd take it?"
  • Hidden inside Ashley Hayes-Beaty's computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny.
  • "We can segment it all the way down to one person," says Eric Porres, Lotame's chief marketing officer.
  • One of the fastest-growing businesses on the Internet, a Wall Street Journal investigation has found, is the business of spying on Internet users.
  • Yahoo Inc.'s ad network,
  • "Every time I go on the Internet," she says, she sees weight-loss ads. "I'm self-conscious about my weight," says Ms. Reid, whose father asked that her hometown not be given. "I try not to think about it…. Then [the ads] make me start thinking about it."
  • Information about people's moment-to-moment thoughts and actions, as revealed by their online activity, can change hands quickly. Within seconds of visiting eBay.com or Expedia.com, information detailing a Web surfer's activity there is likely to be auctioned on the data exchange run by BlueKai, the Seattle startup.
  • Barbara Lindsey on 29 Dec 10
     
    a New York company that uses sophisticated software called a "beacon" to capture what people are typing on a website
Barbara Lindsey

Tablet Sales Will Increase Fivefold Over Next Five Years - John Paczkowski - Mobile - A... - 0 views

allthingsd.com/...-fivefold-over-next-five-years

tablet sales increase mobile

shared by Barbara Lindsey on 31 Jan 12 - No Cached
  • Barbara Lindsey on 31 Jan 12
     
    How will this change how we engage with those in these emerging markets?
Barbara Lindsey

American Express - Hong Kong - Personal Information Collection Statement - 0 views

www212.americanexpress.com/...ormationcollectionstatement.do

creditcard americanexpress data collection onlinerights

shared by Barbara Lindsey on 02 Dec 10 - No Cached
  • When you give us information about you we are collecting it in order to review your application for products and services this applies to both existing and potentially new customers. We will use information for operation of your account, provision of products and services and for marketing purposes. Please note that if you do not provide the information required in the mandatory fields we may be unable to process your request. Security
  • In all other cases we will not disclose customer information unless we have previously informed the customer, have been authorized by the customer, or are required to do so by law or other regulatory authority. In particular, when a court order or subpoena requires us to disclose information, we notify the customer promptly to provide an opportunity to exercise his or her legal rights. The only exceptions to this policy are when court order or law prohibits us from notifying the customer, or in cases in which fraud and/or criminal activity is suspected. Further, we will not use medical information for marketing purposes or to provide credit.
  • Please do keep in mind that if you take advantage of an offer from an American Express business partner and become their customer, they may independently wish to send offers to you. In this case, you will need to inform them separately if you do not wish to receive future offers from them.
  • ...1 more annotation...
  • We do share information about you within the American Express Group of Companies so we can provide you with products and services and bring you information about other American Express products and services. All American Express Companies comply with The American Express Privacy Principles.  
Barbara Lindsey

Print: The Chronicle: 6/15/2007: The New Metrics of Scholarly Authority - 0 views

chronicle.com/...printable.cgi

shared by Barbara Lindsey on 23 Sep 07 - Cached
    • Barbara Lindsey
      Barbara Lindsey on 23 Sep 07
       
      Higher ed slow to respond.
  • Web 2.0 is all about responding to abundance, which is a shift of profound significance.
  • Chefs simply couldn't exist in a world of universal scarcity
  • ...33 more annotations...
  • a time when scholarship, and how we make it available, will be affected by information abundance just as powerfully as food preparation has been.
  • Scholarly communication before the Internet required the intermediation of publishers. The costliness of publishing became an invisible constraint that drove nearly all of our decisions. It became the scholar's job to be a selector and interpreter of difficult-to-find primary and secondary sources; it was the scholarly publisher's job to identify the best scholars with the best perspective and the best access to scarce resources.
    • Barbara Lindsey
      Barbara Lindsey on 23 Sep 07
       
      Comments?
  • Online scholarly publishing in Web 1.0 mimicked those fundamental conceptions. The presumption was that information scarcity still ruled. Most content was closed to nonsubscribers; exceedingly high subscription costs for specialty journals were retained; libraries continued to be the primary market; and the "authoritative" version was untouched by comments from the uninitiated. Authority was measured in the same way it was in the scarcity world of paper: by number of citations to or quotations from a book or article, the quality of journals in which an article was published, the institutional affiliation of the author, etc.
  • Google
  • Google
    • Barbara Lindsey
      Barbara Lindsey on 23 Sep 07
       
      Where critical analysis comes in
  • The challenge for all those sites pertains to abundance:
  • Such systems have not been framed to confer authority, but as they devise means to deal with predators, scum, and weirdos wanting to be a "friend," they are likely to expand into "trust," or "value," or "vouching for my friend" metrics — something close to authority — in the coming years.
  • ecently some more "authoritative" editors have been given authority to override whining ax grinders.
  • In many respects Boing Boing is an old-school edited resource. It doesn't incorporate feedback or comments, but rather is a publication constructed by five editor-writers
  • As the online environment matures, most social spaces in many disciplines will have their own "boingboings."
  • They differ from current models mostly by their feasible computability in a digital environment where all elements can be weighted and measured, and where digital interconnections provide computable context.
  • In the very near future, if we're talking about a universe of hundreds of billions of documents, there will routinely be thousands, if not tens of thousands, if not hundreds of thousands, of documents that are very similar to any new document published on the Web. If you are writing a scholarly article about the trope of smallpox in Shakespearean drama, how do you ensure you'll be read? By competing in computability. Encourage your friends and colleagues to link to your online document. Encourage online back-and-forth with interested readers. Encourage free access to much or all of your scholarly work. Record and digitally archive all your scholarly activities. Recognize others' works via links, quotes, and other online tips of the hat. Take advantage of institutional repositories, as well as open-access publishers. The list could go on.
  • the new authority metrics, instead of relying on scholarly publishers to establish the importance of material for them.
  • They need to play a role in deciding not just what material will be made available online, but also how the public will be allowed to interact with the material. That requires a whole new mind-set.
  • cholarly publishers
  • Many of the values of scholarship are not well served yet by the Web: contemplation, abstract synthesis, construction of argument.
  • Traditional models of authority will probably hold sway in the scholarly arena for 10 to 15 years, while we work out the ways in which scholarly engagement and significance can be measured in new kinds of participatory spaces.
  • if scholarly output is locked away behind fire walls, or on hard drives, or in print only, it risks becoming invisible to the automated Web crawlers, indexers, and authority-interpreters that are being developed. Scholarly invisibility is rarely the path to scholarly authority.
  • Web 1.0,
  • garbed new business and publishing models in 20th-century clothes.
  • fundamental presumption is one of endless information abundance.
  • Flickr, YouTube
  • micromarkets
  • multiple demographics
  • Abundance leads to immediate context and fact checking, which changes the "authority market" substantially. The ability to participate in most online experiencesvia comments, votes, or ratingsis now presumed, and when it's not available, it's missed.
  • Google interprets a link from Page A to Page B as a vote, by Page A, for Page B. But, Google looks at more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves 'important' weigh more heavily and help to make other pages 'important,'"
  • It has its limits, but it also both confers and confirms authority because people tend to point to authoritative sources to bolster their own work.
  • That kind of democratization of authority is nearly unique to wikis that are group edited, since not observation, but active participation in improvement, is the authority metric.
  • user-generated authority, many of which are based on algorithmic analysis of participatory engagement. The emphasis in such models is often not on finding scarce value, but on weeding abundance
  • Authority 3.0 will probably include (the list is long, which itself is a sign of how sophisticated our new authority makers will have to be): Prestige of the publisher (if any). Prestige of peer prereviewers (if any). Prestige of commenters and other participants. Percentage of a document quoted in other documents. Raw links to the document. Valued links, in which the values of the linker and all his or her other links are also considered. Obvious attention: discussions in blogspace, comments in posts, reclarification, and continued discussion. Nature of the language in comments: positive, negative, interconnective, expanded, clarified, reinterpreted. Quality of the context: What else is on the site that holds the document, and what's its authority status? Percentage of phrases that are valued by a disciplinary community. Quality of author's institutional affiliation(s). Significance of author's other work. Amount of author's participation in other valued projects, as commenter, editor, etc. Reference network: the significance rating of all the texts the author has touched, viewed, read. Length of time a document has existed. Inclusion of a document in lists of "best of," in syllabi, indexes, and other human-selected distillations. Types of tags assigned to it, the terms used, the authority of the taggers, the authority of the tagging system.
  • Most technophile thinkers out there believe that Web 3.0 will be driven by artificial intelligences — automated computer-assisted systems that can make reasonable decisions on their own, to preselect, precluster, and prepare material based on established metrics, while also attending very closely to the user's individual actions, desires, and historic interests, and adapting to them.
  • Barbara Lindsey on 23 Sep 07
     
    When the system of scholarly communications was dependent on the physical movement of information goods, we did business in an era of information scarcity. As we become dependent on the digital movement of information goods, we find ourselves entering an era of information abundance. In the process, we are witnessing a radical shift in how we establish authority, significance, and even scholarly validity. That has major implications for, in particular, the humanities and social sciences.
Barbara Lindsey

Beyond Campus Boundaries ePortfolio Transforms into 'Cultural Application' -- Campus Te... - 0 views

campustechnology.com/...into-cultural-application.aspx

eportfolio portfolio higher ed campustech

shared by Barbara Lindsey on 16 Feb 10 - Cached
  • 08/09/05
    • Barbara Lindsey
      Barbara Lindsey on 16 Feb 10
       
      It's five years hence--do you see any evidence of large-scale portfolio adoption at your institution?
  • It’s a cultural application
  • ePortfolios
  • ...5 more annotations...
  • What’s happening with universities in this knowledge age is that the boundaries between the university and the rest of the world have pretty much dissolved. We are now a learning culture, or a knowledge culture.
  • It’s something that whole countries are offering to their citizens to store things related to their work, over a career or over the time when they are developing their career.
  • what’s driving the market in the US is assessment management.
  • universities—especially schools of education around the country—are rushing to implement ePortfolio systems so that they can do the kind of reporting the accrediting agencies are asking for.
  • The big market is going to be everyone having an ePortfolio, whether they are in college or not in college
  • Barbara Lindsey on 16 Feb 10
     
    2005 interview w/Trent Batson, who talks about ePortfolio use in U.S. institutions of higher ed.
suzanne ondrus

Social Media in Africa, Part 2: Mobile Innovations - ReadWriteWeb - 1 views

www.readwriteweb.com/...ia_in_africa_part_2_mobile.php

mobile_phones africa social_networking mobile

shared by suzanne ondrus on 05 Apr 10 - Cached
  • social media technology conference PICNIC2008
  • conference featured prolific social entrepreneurs and technology developers from around the world who offered insight into various projects from the African continent.
  • Africa is unique in that it seems to have bypassed the same era of community infrastructure building that has occurred in developed nations around the world.
  • ...8 more annotations...
  • most of the technologies that currently permeate Africa aren't terrestrial. There are very few telephone lines, but mobile penetration is higher than any other region in the world.
  • Instead, internet connectivity is distributed nearly entirely by satellite.
  • The developers who are coming up with solutions in the continent, the ones who are writing software or hacking hardware, are creating for some of the harshest environments and use-cases in the world. If it works in Africa, it will work anywhere."
    • suzanne ondrus
      suzanne ondrus on 29 Apr 10
       
      The word "developers" could also be "capitalists." Again, I don't see why cell phones are so expensive in Benin & Burkina Faso!!
  • Perhaps this thought is what motivated Google to invest in O3B Networks earlier this month. O3B Networks is an ambitious attempt to bring three billion people in the developing world (mainly in parts of Asia and Africa) online by launching sixteen inexpensive, low-orbit satellites. The potential benefits for Google are obvious. This is three billion new internet users, who will more than likely use Google to search, and who will potentially click-through Adsense links and use other Google products. An indicator that Google may be anticipating as much is their move into Africa last year. They've since opened offices and hired people in both South Africa and Kenya with plans to eventually operate out of all sub-Saharan African countries.
  • At the end of 2007 there were over 280 million mobile phone subscribers in Africa, representing a penetration rate of 30.4% Africa has become the fastest growing mobile market in the world with mobile penetration in the region ranging from 30% to 100% from country to country. Fastest growing markets are in Nigeria, South Africa and Egypt
  • The Democratic Republic of Congo, population 60 million, has 10,000 fixed telephones but more than a million mobile phone subscribers. In Chad, the fifth-least developed country, mobile phone usage jumped from 10,000 to 200,000 in three years.
  • Micro-payments and Mobile Banking
  • Mobile News Reporting
Barbara Lindsey

The Device Versus the Book -- Campus Technology - 0 views

campustechnology.com/...he-Device-Versus-the-Book.aspx

ebooks campustech

shared by Barbara Lindsey on 05 May 10 - Cached
  • reading for learning is not the same activity as reading for pleasure, and so the question must be asked: Do these devices designed for the consumer book market match up against the rigors of academic reading?
  • Each school ran its pilot in courses that used texts without color graphs or complex illustrations, so that the known limitations of the devices’ E Ink grayscale electronic-paper display wouldn’t be a hindrance in the students’ learning.
  • There were qualities of both the Kindle DX and Sony Reader that the students felt showed promise, and that made them enthusiastic for the day when e-readers’ functionality as an academic tool becomes a reality. These features include the easy-to-read E Ink screen; the size, weight, and durability of the devices; and the long battery life. But students encountered limitations in the devices that made them inadequate for reading academic texts.
  • ...5 more annotations...
  • students need to be able to highlight important passages, make notes in the margins of the text, and quickly skim through passages to refresh and compare information. In all three pilots, the students felt that e-readers were not yet ready to meet these academic needs.
  • the Kindle’s small keyboard makes the annotation process very labor-intensive
  • Because the keyboard is so small, and because there was a significant latency between typing the note and the note appearing on screen, a lot of students found that they were overtyping. Many of the students got fed up with the keyboard, so they would just read on their Kindle and make notes in a separate notebook.” Also, the Kindle allows readers to make annotations only in e-book-format files, meaning that students couldn’t insert notes on any PDF-format files that were on the devices. “I think the first [e-reader] manufacturer that figures out how to make a PDF that you can also annotate is going to snag this market,” Temos predicts.
  • He is hesitant, though, to say that this problem is primarily because of a deficiency in the device, when it could just as easily be that the students need to adapt to using a new technology. “[ASU is] going to look at whether this is something that students get used to in the second semester of the pilot and eventually prefer, or if it remains consistent that they continue to prefer paper,” he says. “I think we don’t know that yet.”
  • Highlighting text with the Kindle was not much easier or more satisfying for Princeton students. Much of the difficulty was due to the inability to highlight in color on the grayscale E Ink screen. “The highlighting on the Kindle isn’t actually highlighting; it just makes an underline,” Temos explains. “The students want something more emphatic than that.” Students also found it awkward to highlight long passages using the trackball. “Highlighting over a page break on the Kindle is a real feat,” Temos laughs. “If you actually extend your highlight from one page to the next you feel a real sense of accomplishment.”
Barbara Lindsey

How to Outsmart Tracking Cookies on the Web - WSJ.com - 0 views

online.wsj.com/...3467304575383203092034876.html

onlinerights onlineprivacy tracking avoid how to

shared by Barbara Lindsey on 09 Nov 11 - Cached
  • To have the most privacy options, upgrade to the latest version of the browser you use.
  • All popular browsers let users view and delete cookies installed on their computer.
  • Once you've deleted cookies, you can limit the installation of new ones.
  • ...6 more annotations...
  • Internet Explorer lets you set rules for blocking cookies based on the policies of the cookie-placer.
  • No major browsers let you track or block beacons without installing extra software known as "plug-ins," as described under advanced steps.
  • All major browsers offer a "private browsing" mode to limit cookies. Chrome calls it "Incognito." Internet Explorer calls it "InPrivate Browsing," but this option is available only in the latest version, IE8.
  • It deletes cookies each time you close the browser or turn off private browsing, effectively hiding your history.
  • "Flash Cookies"
  • Flash is the most common way to show video online. As with regular cookies, Flash cookies can be useful for remembering preferences, such as volume settings for videos. But marketers also can use Flash cookies to track what you do online.
    • Barbara Lindsey
      Barbara Lindsey on 09 Nov 11
       
      So every time you see a flash video (YouTube is an example) you are being tracked.
Barbara Lindsey

gladwell dot com - designs for working - 0 views

www.gladwell.com/...2000_12_11_a_working.html

gladwell interaction cop office work street

shared by Barbara Lindsey on 01 Nov 10 - No Cached
  • The task of the office, then, is to invite a particular kind of social interaction--the casual, nonthreatening encounter that makes it easy for relative strangers to talk to each other. Offices need the sort of social milieu that Jane Jacobs found on the sidewalks of the West Village. "It is possible in a city street neighborhood to know all kinds of people without unwelcome entanglements, without boredom, necessity for excuses, explanations, fears of giving offense, embarrassments respecting impositions or commitments, and all such paraphernalia of obligations which can accompany less limited relationships," Jacobs wrote. If you substitute "office" for "city street neighborhood," that sentence becomes the perfect statement of what the modern employer wants from the workplace.
    • Barbara Lindsey
      Barbara Lindsey on 01 Nov 10
       
      This reminds me of the strength of weak ties argument.
  • In the war-room study, the company moved the client, the programmers, and a manager into a dedicated conference room, and made them stay there until the project was done. Using the war room cut the software-development time by two-thirds, in part because there was far less time wasted on formal meetings or calls outside the building: the people who ought to have been bumping into each other were now sitting next to each other.
  • The agency is in a huge old warehouse, three stories high and the size of three football fields. It is informally known as Advertising City, and that's what it is: a kind of artfully constructed urban neighborhood. The floor is bisected by a central corridor called Main Street, and in the center of the room is an open space, with café tables and a stand of ficus trees, called Central Park. There's a basketball court, a game room, and a bar. Most of the employees are in snug workstations known as nests, and the nests are grouped together in neighborhoods that radiate from Main Street like Paris arrondissements. The top executives are situated in the middle of the room. The desk belonging to the chairman and creative director of the company looks out on Central Park. The offices of the chief financial officer and the media director abut the basketball court. Sprinkled throughout the building are meeting rooms and project areas and plenty of nooks where employees can closet themselves when they need to.
  • ...7 more annotations...
  • A vital community, in Jacobs's view, required more than the appropriate physical environment. It also required a certain kind of person, who could bind together the varied elements of street life.
  • What Stephenson's X-rays do best, though, is tell you who the public characters are. In every network, there are always one or two people who have connections to many more people than anyone else. Stephenson calls them "hubs," and on her charts lines radiate out from them like spokes on a wheel. (Bernie the candy-store owner, on Jacobs's Hudson Street, was a hub.) A few people are also what Stephenson calls "gatekeepers": they control access to critical people, and link together a strategic few disparate groups. Finally, if you analyze the graphs there are always people who seem to have lots of indirect links to other people--who are part of all sorts of networks without necessarily being in the center of them. Stephenson calls those people "pulsetakers." (In Silicon Valleyspeak, the person in a sea of cubicles who pops his or her head up over the partition every time something interesting is going on is called a prairie dog: prairie dogs are pulsetakers.)
  • she pointed to the lines connecting that department with other departments. "They're all coming into this one place," she said, and she showed how all the lines coming out of marketing converged on one senior executive. "There's very little path redundancy. In human systems, you need redundancy, you need communication across multiple paths."
  • What concerned Stephenson wasn't just the lack of redundancy but the fact that, in her lingo, many of the paths were "unconfirmed": they went only one way.
  • What you want to do is put people who don't trust each other near each other. Not necessarily next to each other, because they get too close. But close enough so that when you pop your head up, you get to see people, they are in your path, and all of a sudden you build an inviting space where they can hang out, kitchens and things like that. Maybe they need to take a hub in an innovation network and place the person with a pulsetaker in an expert network--to get that knowledge indirectly communicated to a lot of people."
  • it's clear that there are some very simple principles from the study of public characters which ought to drive the design process. "You want to place hubs at the center," Joyce Bromberg, the director of space planning, says. "These are the ones other people go to in order to get information. Give them an environment that allows access. But there are also going to be times that they need to have control--so give them a place where they can get away. Gatekeepers represent the fit between groups. They transmit ideas. They are brokers, so you might want to put them at the perimeter, and give them front porches"--areas adjoining the workspace where you might put little tables and chairs. "Maybe they could have swinging doors with white boards, to better transmit information. As for pulsetakers, they are the roamers. Rather than give them one fixed work location, you might give them a series of touchdown spots--where you want them to stop and talk. You want to enable their meandering."
  • The point of the new offices is to compel us to behave and socialize in ways that we otherwise would not--to overcome our initial inclination to be office suburbanites. But, in all the studies of the new workplaces, the reservations that employees have about a more social environment tend to diminish once they try it. Human behavior, after all, is shaped by context, but how it is shaped--and whether we'll be happy with the result--we can understand only with experience.
Barbara Lindsey

Planning for Neomillennial Learning Styles: Implications for Investments in Technology ... - 0 views

www.educause.edu/...6069

learning students styles

shared by Barbara Lindsey on 30 Oct 07 - Cached
  • Research indicates that each of these media, when designed for education, fosters particular types of interactions that enable—and undercut—various learning styles.
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      How much do we know about our students' learning styles? How do we know this?
  • Over the next decade, three complementary interfaces will shape how people learn
  • But what is so special about the egocentric perspectives and situated learning now enabled by emerging media? After all, each of us lives with an egocentric perspective in the real world and has many opportunities for situated learning without using technology. One attribute that makes mediated immersion different and powerful is the ability to access information resources and psychosocial community distributed across distance and time, broadening and deepening experience. A second important attribute is the ability to create interactions and activities in mediated experience not possible in the real world, such as teleporting within a virtual environment, enabling a distant person to see a real-time image of your local environment, or interacting with a (simulated) chemical spill in a busy public setting. Both of these attributes are actualized in the Alice-in-Wonderland interface.
  • ...48 more annotations...
  • This immersion in virtual environments and augmented realities shapes participants' learning styles beyond what using sophisticated computers and telecommunications has fostered thus far, with multiple implications for higher education.
  • Beyond actional and symbolic immersion, advances in interface technology are now creating virtual environments and augmented realities that induce a psychological sense of sensory and physical immersion.
  • The research on virtual reality Salzman and I conducted on frames of reference found that the exocentric and the egocentric FORs have different strengths for learning. Our studies established that learning ideally involves a "bicentric" perspective alternating between egocentric and exocentric FORs.
    • Barbara Lindsey
      Barbara Lindsey on 10 Nov 08
       
      Could we make the argument that this is one of the main goals of language programs?
  • The familiar "world to the desktop." Provides access to distant experts and archives and enables collaborations, mentoring relationships, and virtual communities of practice. This interface is evolving through initiatives such as Internet2. "Alice in Wonderland" multiuser virtual environments (MUVEs). Participants' avatars (self-created digital characters) interact with computer-based agents and digital artifacts in virtual contexts. The initial stages of studies on shared virtual environments are characterized by advances in Internet games and work in virtual reality. Ubiquitous computing. Mobile wireless devices infuse virtual resources as we move through the real world. The early stages of "augmented reality" interfaces are characterized by research on the role of "smart objects" and "intelligent contexts" in learning and doing.
  • Notion of place is layered/blended/multiple; mobility and nomadicity prevalent among dispersed, fragmented, fluctuating habitats (for example, coffeehouses near campus)
  • Guided social constructivism and situated learning as major forms of pedagogy
  • he defining quality of a learning community is that there is a culture of learning, in which everyone is involved in a collective effort of understanding. There are four characteristics that such a culture must have: (1) diversity of expertise among its members, who are valued for their contributions and given support to develop, (2) a shared objective of continually advancing the collective knowledge and skills, (3) an emphasis on learning how to learn, and (4) mechanisms for sharing what is learned. If a learning community is presented with a problem, then the learning community can bring its collective knowledge to bear on the problem. It is not necessary that each member assimilate everything that the community knows, but each should know who within the community has relevant expertise to address any problem. This is a radical departure from the traditional view of schooling, with its emphasis on individual knowledge and performance, and the expectation that students will acquire the same body of knowledge at the same time.26
  • Peer-developed and peer-rated forms of assessment complement faculty grading, which is often based on individual accomplishment in a team performance context  Assessments provide formative feedback on instructional effectiveness
  • Multipurpose habitats—creating layered/blended/personalizable places rather than specialized locations (such as computer labs)
  • o the extent that some of these ideas about neomillennial learning styles are accurate, campuses that make strategic investments in physical plant, technical infrastructure, and professional development along the dimensions suggested will gain a considerable competitive advantage in both recruiting top students and teaching them effectively.
  • Net Generation learning styles stem primarily from the world-to-the-desktop interface; however, the growing prevalence of interfaces to virtual environments and augmented realities is beginning to foster so-called neomillennial learning styles in users of all ages.
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      What is the timeline?
  • Immersion is the subjective impression that one is participating in a comprehensive, realistic experience.
  • Inducing a participant's symbolic immersion involves triggering powerful semantic associations via the content of an experience.
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      Felice's Utopian City
  • The capability of computer interfaces to foster psychological immersion enables technology-intensive educational experiences that draw on a powerful pedagogy: situated learning.
  • The major schools of thought cited are behaviorist theories of learning (presentational instruction), cognitivist theories of learning (tutoring and guided learning by doing), and situated theories of learning (mentoring and apprenticeships in communities of practice).
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      What kinds of learning environments do you prefer and what kinds do you create for your students?
  • Situated learning requires authentic contexts, activities, and assessment coupled with guidance from expert modeling, mentoring, and "legitimate peripheral participation."8 As an example of legitimate peripheral participation, graduate students work within the laboratories of expert researchers, who model the practice of scholarship. These students interact with experts in research as well as with other members of the research team who understand the complex processes of scholarship to varying degrees. While in these laboratories, students gradually move from novice researchers to more advanced roles, with the skills and expectations for them evolving.
  • Potentially quite powerful, situated learning is much less used for instruction than behaviorist or cognitivist approaches. This is largely because creating tacit, relatively unstructured learning in complex real-world settings is difficult.
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      Not too far in the future!
  • However, virtual environments and ubiquitous computing can draw on the power of situated learning by creating immersive, extended experiences with problems and contexts similar to the real world.9 In particular, MUVEs and real-world settings augmented with virtual information provide the capability to create problem-solving communities in which participants can gain knowledge and skills through interacting with other participants who have varied levels of skills, enabling legitimate peripheral participation driven by intrinsic sociocultural forces.
  • Situated learning is important in part because of the crucial issue of transfer. Transfer is defined as the application of knowledge learned in one situation to another situation and is demonstrated if instruction on a learning task leads to improved performance on a transfer task, typically a skilled performance in a real-world setting
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      One of the most difficult skills to master.
  • Moreover, the evolution of an individual's or group's identity is an important type of learning for which simulated experiences situated in virtual environments or augmented realities are well suited. Reflecting on and refining an individual identity is often a significant issue for higher education students of all ages, and learning to evolve group and organizational identity is a crucial skill in enabling innovation and in adapting to shifting contexts.
  • Immersion is important in this process of identity exploration because virtual identity is unfettered by physical attributes such as gender, race, and disabilities.
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      Don't agree with this. We come to any environment with our own baggage and we do not interact in a neutral social context.
  • Thanks to out-of-game trading of in-game items, Norrath, the virtual setting of the MMOG EverQuest, is the seventy-seventh largest economy in the real world, with a GNP per capita between that of Russia and Bulgaria. One platinum piece, the unit of currency in Norrath, trades on real world exchange markets higher than both the Yen and the Lira (Castronova, 2001).14
  • Multiple teams of students can access the MUVE simultaneously, each individual manipulating an avatar which is "sent back in time" to this virtual environment. Students must collaborate to share the data each team collects. Beyond textual conversation, students can project to each other "snapshots" of their current individual point of view (when someone has discovered an item of general interest) and also can "teleport" to join anyone on their team for joint investigation. Each time a team reenters the world, several months of time have passed in River City, so learners can track the dynamic evolution of local problems.
  • In our research on this educational MUVE based on situated learning, we are studying usability, student motivation, student learning, and classroom implementation issues. The results thus far are promising: All learners are highly motivated, including students typically unengaged in classroom settings. All students build fluency in distributed modes of communication and expression and value using multiple media because each empowers different types of communication, activities, experiences, and expressions. Even typically low-performing students can master complex inquiry skills and sophisticated content. Shifts in the pedagogy within the MUVE alter the pattern of student performance.
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      Would like to see research on this.
  • Research shows that many participants value this functionality and choose to access the Web page after leaving the museum.
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      More could be done with this.
  • Participants in these distributed simulations use location-aware handheld computers (with GPS technology), allowing users to physically move throughout a real-world location while collecting place-dependent simulated field data, interviewing virtual characters, and collaboratively investigating simulated scenarios.
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      Much better
  • Initial research on Environmental Detectives and other AR-based educational simulations demonstrates that this type of immersive, situated learning can effectively engage students in critical thinking about authentic scenarios.
  • Students were most effective in learning and problem-solving when they collectively sought, sieved, and synthesized experiences rather than individually locating and absorbing information from some single best source.
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      How does this 'fit' learning goals and teaching styles in our program?
  • Rheingold's forecasts draw on lifestyles seen at present among young people who are high-end users of new media
  • Rather than having core identities defined through a primarily local set of roles and relationships, people would express varied aspects of their multifaceted identities through alternate extended experiences in distributed virtual environments and augmented realities.
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      How is this different from current experiences for individuals working within/across different social groups and boundaries?
  • one-third of U.S. households now have broadband access to the Internet. In the past three years, 14 million U.S. families have linked their computers with wireless home networks. Some 55 percent of Americans now carry cell phones
  • Mitchell's forecasts25 are similar to Rheingold's in many respects. He too envisions largely tribal lifestyles distributed across dispersed, fragmented, fluctuating habitats: electronic nomads wandering among virtual campfires. People's senses and physical agency are extended outward and into the intangible, at considerable cost to individual privacy. Individual identity is continuously reformed via an ever-shifting series of networking with others and with tools. People express themselves through nonlinear, associational webs of representations rather than linear "stories" and co-design services rather than selecting a precustomized variant from a menu of possibilities.
  • More and more, though, people of all ages will have lifestyles involving frequent immersion in both virtual and augmented reality. How might distributed, immersive media be designed specifically for education, and what neomillennial learning styles might they induce?
  • Mediated immersion creates distributed learning communities, which have different strengths and limits than location-bound learning communities confined to classroom settings and centered on the teacher and archival materials.27
  • Neomillenial Versus Millennial Learning Styles
  • Emphasis is placed on implications for strategic investments in physical plant, technology infrastructure, and professional development.
  • such as textbooks linked to course ratings by students)
  • Mirroring": Immersive virtual environments provide replicas of distant physical settings
  • Middleware, interoperability, open content, and open source
  • Finding information Sequential assimilation of linear information stream
  • Student products generally tests or papers Grading centers on individual performance
  • These ideas are admittedly speculative rather than based on detailed evidence and are presented to stimulate reaction and dialogue about these trends.
  • f we accept much of the analysis above
    • Barbara Lindsey
      Barbara Lindsey on 30 Oct 07
       
      But have they made the case for its educational value?
  • students of all ages with increasingly neomillennial learning styles will be drawn to colleges and universities that have these capabilities. Four implications for investments in professional development also are apparent. Faculty will increasingly need capabilities in:
  • Some of these shifts are controversial for many faculty; all involve "unlearning" almost unconscious beliefs, assumptions, and values about the nature of teaching, learning, and the academy. Professional development that requires unlearning necessitates high levels of emotional/social support in addition to mastering the intellectual/technical dimensions involved. The ideal form for this type of professional development is distributed learning communities so that the learning process is consistent with the knowledge and culture to be acquired. In other words, faculty must themselves experience mediated immersion and develop neomillennial learning styles to continue teaching effectively as the nature of students alters.
  • Differences among individuals are greater than dissimilarities between groups, so students in any age cohort will present a mixture of neomillennial, millennial, and traditional learning styles
  • The technologies discussed are emerging rather than mature, so their final form and influences on users are not fully understood. A substantial number of faculty and administrators will likely dismiss and resist some of the ideas and recommendations presented here.
Barbara Lindsey

Google Profiles, Online Reputation Management, and Digital Footprints « Movin... - 0 views

www.speedofcreativity.org/...agement-and-digital-footprints

data footprint fryer privacy reputation

shared by Barbara Lindsey on 03 Mar 10 - Cached
  • Barbara Lindsey on 03 Mar 10
     
    Data Privacy Day and Internet Safety for Kids « Technical and Marketing Communication: Content for a Convergent World
Barbara Lindsey

2010 Horizon Report » One Year or Less: Mobile Computing - 0 views

wp.nmc.org/...mobile-computing

HorizonReport mobiles

shared by Barbara Lindsey on 28 Jan 10 - Cached
  • In the developed world, mobile computing has become an indispensable part of day-to-day life in the workforce, and a key driver is the increasing ease and speed with which it is possible to access the Internet from virtually anywhere in the world via the ever-expanding cellular network.
  • The mobile market today has nearly 4 billion subscribers, more than two-thirds of whom live in developing countries.
  • These mobile computing tools have become accepted aids in daily life, giving us on-the-go access to tools for business, video/audio capture and basic editing, sensing and measurement, geolocation, social networking, personal productivity, references, just-in-time learning — indeed, virtually anything that can be done on a desktop.
  • ...4 more annotations...
  • For many people all over the world, but especially in developing countries, mobiles are increasingly the access point not only for common tools and communications, but also for information of all kinds, training materials, and more.
  • At Franklin & Marshall College, sixteen faculty in the year-long mLearning Pilot Project are using iPod Touches to explore ways mobile computing can be used in teaching, learning, and research in disciplines like history, psychology, religious studies, world languages, government, classics, and more.
  • students noted increased time spent accessing course materials as well as higher levels of collaboration with classmates.
  • San Francisco Museum of Modern Art Mobile Tours http://www.sfmoma.org/events/1556
Barbara Lindsey

The iPad and Information's Third Age | Open Culture - 1 views

www.openculture.com/...nd_informations_third_age.html

ipad openculture abilene

shared by Barbara Lindsey on 29 Jan 10 - Cached
  • Though the university initially fought its introduction, the printed textbook provided broad access to information that, for the first time, promised the possibility of universal education.
  • A barrier of symbolic complexity emerged between people and information for one of the first times in history. And the superabundance of information created a world that by necessity had to be divided into smaller and smaller subsections for organizational reasons. As people began to feel increasingly disconnected from information and as its relational and contextual aspects began to fade, we saw a transformation in teaching and learning. Hands-on apprenticeships and small teacher/student cohorts began to disappear, replaced by teachers delivering carefully parsed and categorized information to “standardized” students, all while trapped in classrooms isolated from the world in order to limit “distraction.”
  • It has become virtually impossible for a person to assess the quality, relevance, and usefulness of more information than she can process in a lifetime. And this is a problem that will only get worse as information continues to proliferate. But a quick look at popular technologies shows some of the ways people are working to address it. Social networking leverages selected communities to recommend books, restaurants, and movies. Context- and location-aware applications help focus search results and eliminate extraneous complexity. And customization and personalization allow people to create informational spaces that limit the intrusion of informational chaos.
  • ...9 more annotations...
  • Any genuine solution will have to address the problems of the current informational age — and it will need to continue answering the problems of the previous informational ages. From what I’ve seen, Apple’s new iPad is the first device to promise this (even if that promise isn’t yet fully realized). That is what makes it such a compelling candidate to be the first platform that serves true digital books.
  • Books that are static, don’t allow customization, don’t connect with other information on the device, and don’t leverage social connectivity aren’t the future, no matter how sophisticated the device that serves them. They’re simply the past repackaged.
  • Given what I’ve seen of its features and approaches, the iPad shows the promise to engender such a change, though much development will have to take place for it to realize its potential. Nonetheless, the innovation it offers in three critical areas is especially compelling: accessibility, participation, and customization. Central to all three of these is the fact that the iPad is not a single-use, standalone device; it’s a powerful, converged platform with robust development tools and capabilities.
  • I would argue that the key accessibility feature of the iPad is its apparent “lack” of an interface (a feature Apple’s marketing is working hard to underscore). Unlike all of the other similar devices (including those running Apple’s standard OS), which require users to learn to negotiate complex symbolic interfaces — files, folders, hierarchies, toolbars, navigational buttons — the iPad limits or even eliminates these in favor of touch, an approach intuitive even to those too young to read.
  • The collapsing of symbolic complexity into the simplicity of touch enables participation by new groups of people — even relative technophobes — and this mirrors the increased accessibility offered by Gutenberg’s revolution while lowering the barrier characteristic of most recent technologies.
  • For those interested in culture and creativity, this is an exciting prospect.
  • In Gutenberg’s case, the increase in accessibility led to a dramatic increase in cultural participation, and this is another way the iPad differentiates itself from many of its peer devices.
  • Put in the hands of readers and students, the robust capabilities of its new version of iWork, combined with access to the complete range of apps on the App Store and an entirely new generation of native apps, the iPad could provide access to professional-quality creative tools that empower a new set of participants
  • the iPad’s blend of social and contextual technologies and its ease of customization offer useful ways for the device to help users sort, focus, and control the information around them. The iPad’s networking capabilities, linked to a new generation of digital books, could help people discover both new texts and the members of a discussion group who could help them process what they’re reading. Combined with a portable format that allows readers to carry their books into various contexts, this could be incredibly powerful. One imagines, for example, a field-guide to forests linked to live discussion partners, allowing a reader to discover the forest in a new and engaging way that offers the advantages of both the first and second informational ages. Yet this sort of capability also reveals an area where the iPad falls surprisingly short: its lack of a camera (let alone two, one forward and one backward facing) means the device has limited capabilities for interesting emerging technologies like augmented reality — a staple of recently-developed apps. In terms of future eBooks, a volume of Hemingway that could alert readers that they were only two blocks from the café Les Deux Magots, for example, and offer an augmented tour of the place or that could direct the reader of Brontë to a moor would be transformational indeed. Perhaps we’ll see such capabilities on iPad 2.0.
Barbara Lindsey

The Device Versus the Book -- Campus Technology - 0 views

campustechnology.com/...he-device-versus-the-book.aspx

ebooks

shared by Barbara Lindsey on 05 May 10 - Cached
  • reading for learning is not the same activity as reading for pleasure, and so the question must be asked: Do these devices designed for the consumer book market match up against the rigors of academic reading?
Barbara Lindsey

Suren Ramasubbu: Helping Students Learn How to Enjoy Learning: An Interview With Travis... - 0 views

www.huffingtonpost.com/...tudents-learn-ho_b_559924.html

ischool travisallen huffingtonpost interview

shared by Barbara Lindsey on 17 May 10 - Cached
  • managing a 15-member student team who run seminars, market the initiative, develop applications, and maintain a social network of schools and students. Travis has created team management sites, runs a popular blog, helped hundreds of students learn, and created YouTube videos inspiring tens of thousands of students and educators.
  • Barbara Lindsey on 17 May 10
     
    Huffington Post interview with Travis Allen of the iSchool Initiative--after our class interview him!
1 - 20 of 21 Next ›
Showing 20▼ items per page