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Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's social technology initiatives fall well short of their transformational potential. Smart business and technology leaders will rethink business strategy to create a "social business strategy" — moving beyond linear, process-driven organizations to create new, dynamic, networked businesses. These new organizations will be capable of empowering and connecting people in new ways to create value in the marketplace. They will change the way companies compete and set new standards for how governments and nonprofits deliver value.

Privacy is not about control over data nor is it a property of data.  It's about a collective understanding of a social situation's boundaries and knowing how to operate within them.  In other words, it’s about having control over a situation. It's about understanding the audience and knowing how far information will flow.  It’s about trusting the people, the situating, and the context.  People seek privacy so that they can make themselves vulnerable in order to gain something: personal support, knowledge, friendship, etc.

1) Security Through Obscurity Is a Reasonable Strategy 2) Not All Publicly Accessible Data is Meant to be Publicized 3) People Who Share PII Aren’t Rejecting Privacy 4) Aggregating and Distributing Data Out of Context is a Privacy Violation 5) Privacy is Not Access Control

Social norms can and are changing, but that doesn't mean that privacy has been thrown out the door. People care deeply about privacy, care deeply about maintaining context.  But they also care about publicity, or the right to walk out in public and be seen. 

The good news is, knowledge management practice has an increasingly low barrier to entry. Behind all the hype about Web 2.0 lies an astonishingly useful array of productivity tools and free resources you can employ for knowledge management. The bad news is that there is no magic button for strategising how to deal with exploding quantities of information, which may or may not be relevant. Knowledge management is a set of actions, nothing more.

‘Enterprise 2.0: Accelerating Business Performance’, available for free download on the conference website, discusses understanding how you can orchestrate greater value and flexibility from large enterprise backbone applications in conjunction with newer, more agile Enterprise 2.0 processes and technologies in order to effectively support critical business functions.