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Im Mittelpunkt der Argumentation standen die Design Patterns von Christopher Alexander, deren (durchaus freie) Interpretation in Form von Wikipatterns und Ideen zur Implementierung. Dass dabei Unternehmensrealitäten und Informationspathologien eine Rolle spielen ist selbstverständlich – Wikis setzen an der Unternehmensrealität an bzw. spiegeln diese wider. Die Akzeptanz eines Wikis in einer Organisation hängt so mehr von einem angemessenen Vorgehen bei der Einführung ab, als vielen Akteuren häufig bewusst ist … und die Einführung eines Wikis sollte von einem geeigneten Change-Management-Prozess begleitet werden. Gerade im Kontext von Enterprise 2.0 sind wir da schon weit in der Diskussion – und verstehen dieses immer mehr als “social business design” und immer weniger als technologieorientiertes IT-Thema.

Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's social technology initiatives fall well short of their transformational potential. Smart business and technology leaders will rethink business strategy to create a "social business strategy" — moving beyond linear, process-driven organizations to create new, dynamic, networked businesses. These new organizations will be capable of empowering and connecting people in new ways to create value in the marketplace. They will change the way companies compete and set new standards for how governments and nonprofits deliver value.

Privacy is not about control over data nor is it a property of data.  It's about a collective understanding of a social situation's boundaries and knowing how to operate within them.  In other words, it’s about having control over a situation. It's about understanding the audience and knowing how far information will flow.  It’s about trusting the people, the situating, and the context.  People seek privacy so that they can make themselves vulnerable in order to gain something: personal support, knowledge, friendship, etc.

1) Security Through Obscurity Is a Reasonable Strategy 2) Not All Publicly Accessible Data is Meant to be Publicized 3) People Who Share PII Aren’t Rejecting Privacy 4) Aggregating and Distributing Data Out of Context is a Privacy Violation 5) Privacy is Not Access Control

Social norms can and are changing, but that doesn't mean that privacy has been thrown out the door. People care deeply about privacy, care deeply about maintaining context.  But they also care about publicity, or the right to walk out in public and be seen. 

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This “Social Software for Business Performance” paper discusses:

Profound changes are underway.

Skeptics will finish last.

We will no longer view you as "employees" only to do the work you are assigned. Instead, you are co-creators, participants, critics and advocates. We will actively ask for your input on products, services, structures, processes and give it to you to co-create them with us. We will focus not on the time you spend in office but the results you achieve. We will provide value, not jobs. We will provide you the tools to connect across silos, departments, locations to meet the changing demands of a networked economy and social customers. We will focus on your needs vs. our ends. We will together focus on reducing the noise within the organization. We will together destroy processes that do not let us build human relationships within and without. We will encourage you to build relationships that connect all of us with partners, stakeholders and customers in ways where we all benefit. We will act ethically and transparently, and expect you too, because it's no longer a choice.