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Yan Thoinet

Facebook | Augmented Reality : To Ride The AR Hype or Avoid It? - 0 views

  • Develop either your own AR tech or unique implementation of existing tech
  • open source toolkit is already available
  • Following this rule will present the company as being more legitimate than those just looking to get some press.
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  • In fact, I’m confident that the really exciting implementations, over the next few months, will be a mixing of object/marker recognition based AR with social networking tech.
  • TAT’s Augmented ID
Yan Thoinet

Facebook | Recherche - 0 views

  • Layar is a Reality Browser, which means it displays real time digital meta data on top of the physical world around you, as seen through the camera of your mobile phone.
  • think about all the ways we could use AR to provide real value to consumers.
  • The problem, as it turns out, is not with the software that’s being developed (as I firmly believe that companys like Layar deserve a serious “hat-tip” for pushing the industry forward) but with the hardware (i.e. the phones
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  • The fact is, even in the best conditions (please note the word “best”), civilian GPS is accurate up to 50 feet.
Yan Thoinet

How Will "Augmented Reality" Affect Your Business? - John Sviokla - HarvardBusiness.org - 0 views

  • How Will "Augmented Reality" Affect Your Business?
  • After all, the physical magazine is a great way to create a link to more comprehensive content.
  • will change at least the following five things:
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  • So, if I'm reading an interesting article in a magazine and there is an add with a visual code on it, I can then scan it with my BlackBerry or my iPhone and order it immediately.
  • the nature of the potential customers inside, or installed products to be serviced.
  • link your medical information to you.
  • just like Esquire allowed for the ads to be tagged to a page
  • individual whose information may be out on Facebook, LinkedIn, or other social networks.
  • that this is not operational,
  • we are at the beginning of a boom market in augmented reality
  • overlay the right information, at the right time and in the right form — everywhere?
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    business impact
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