Ogmento is the most recent of these two pioneering augmented reality companies to set up shop in LA. Total Immersion’s CEO Bruno Uzzan moved to LA from France two years ago, although he still has a fifty person RandD team in France. Total Immersion began 10 years ago in the quiet, lonely, hours before the dawn of an AR industry. But Total Immersion’s AR toys for Mattel, and augmented reality for Topps baseball cards, fired CNet writer Daniel Terdiman up enough to say, “I have seen the future of toys, and it is augmented reality” (see full post here on CNet).
Yan Thoinet on 21 Aug 09L'expérience de la Révolution: Comment la réalité augmentée est sur le point de changer la façon dont vous vivez, la publicité et de la marque