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Augmented Reality: Augmented Traffic Views

Toronto’s first Augmented Reality Application

Print Email Nokia's Sad Augmented Reality

it might be a sign that VCs are getting interested in AR companies.”

is an excellent time for a detailed and comprehensive series of interviews on the state of play for augmented reality

facilitation of, “faster market penetration, robust technical standards, and a strong focus on the end-user’s experience,” is an important development for augmented reality.

localized wireless distribution of advertising content associated with a particular place

disadvantages of conventional proximity marketing

Messages can be perceived as irrelevant and spam, users can receive too many promotional messages

Ogmento is the most recent of these two pioneering augmented reality companies to set up shop in LA.  Total Immersion’s CEO Bruno Uzzan moved to LA from France two years ago, although he still has a fifty person RandD team in France.   Total Immersion began 10 years ago in the quiet, lonely, hours before the dawn of an AR industry.  But Total Immersion’s AR toys for Mattel, and augmented reality for Topps baseball cards, fired CNet writer Daniel Terdiman up enough to say, “I have seen the future of toys, and it is augmented reality” (see full post here on CNet).

bringing leadership from veterans of the entertainment industry into augmented reality development

Mobile AR is going to be bigger than the web

emerging sector needs aggressive investment with long term returns

We need smart VCs to jump in now and do it right

use augmented reality technology to make print ads for its Always Infinity brand

http://www.always.com/infinity/content/always/infinity/pdf/3dMagic.pdf. It invites visitors to print it out and then go to always.com/3D to "see a 3D magic trick."

(i.e. will feature a more ambitious use of augmented reality than the one described above

16 Top Augmented Reality Business Models

try to categorise the many types of business Augmented Reality apps appearing in the market and to try to identify opportunities.

There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging

5 things you need to know about augmented reality

5 things you need to know about augmented reality

it is the number of mobile phone apps utilising it that have really pushed the tech into the limelight

YDreams rejoint le Augmented Reality Consortium – ou l’importance de la réalité augmentée pour l’affichage dynamique

intégrant ces technologies dans de nouvelles applications outdoor ou retail,

what about the biz models

making money from them will be the challenge.

overlaying data on handsets' camera feeds.