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Pedro Gonçalves

Re-Confirmed Again! Majority of Internet Users Not Willing to Pay for Online Services |... - 1 views

www.fastcompany.com/...ing-to-pay-for-online-services

Online Advertising Online Media

shared by Pedro Gonçalves on 27 Jul 10 - Cached
  • This past October, Newsday, the Long Island daily newspaper, was purchased for $650 million, and its website, newsday.com, was put behind a pay wall. For just $5 a week, users could gain access to the site, but after three months on the market, how many had subscribed? Thirty-five people.
  • close to 49% of respondents used free micro-blogging platforms such as Twitter, that doesn't mean any ever plan to spend money on the services. When asked if they'd ever pay for Twitter, 100% said no.
  • Rupert Murdoch's London Times had gained just 15,000 paid subscribers after putting up its new pay wall. What's more, the wall cut Web traffic by two-thirds, with some estimating it could plummet as much as 90%.
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  • USC's report also showed that while nearly 50% of Internet users never click on Internet ads (with 70% finding them annoying), only 55% would prefer Web advertising to paid content, surprisingly
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