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A great man is one sentence. ~ Clare Boothe Luce

To make the soup more flavorful, you don’t add more spices to it. Instead, you boil the excess water. That’s what you have to do. Not add new elements, simply subtract boring ones.

People will only remember you for one thing. If you try to force them to remember multiple facets, you’ll never make room for yourself in their brain (or heart). But what if you have more than one thing to talk about? What if you solve more than one problem? If you solve more than one problem, you’ve got to do what Apple does. Apple sells more than 30 products in varying product categories. Macbooks and iPods and iPhones and iPads. But they unify all their products under one element: the undeniable user interface. Apple does not sell computers and mp3 players and phones and tablets. They sell gadgets with an undeniable user interface.