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viewers place a higher level of trust in television advertisements. Even in the second decade of the 21st century, television ads influence viewers far more than most other forms. Yes, this is also true for tech-savvy teens and young adults.

sing Tongal's platform, big brands offer "challenge rewards" not only for fully edited video advertisements, but for ideas for commercials. 

Lego, Pringles, Axe, Pepsi, Nokia, and numerous others now rely upon crowdsourcing to generate ideas and foster new talent.

The irony of course is that in 2007, Coke set out simply to make a great Super Bowl spot but in doing so, they also drove brand participation as the spot was shared and linked and imitated. In 2013, they have forgotten the storytelling in pursuit of creating an ‘event.’ I suspect that in six years time, we won’t be reminiscing about how we all got caught up in the Coke Chase of 2013.

collective intelligence is not as dependent on individual intelligence as first thought. Having more women in a group improves the collective intelligence, because it raises the level of "social sensitivity." Another important factor is letting everyone talk equally, rather than having the loudest or most opinionated people dominate the conversation.

Just as a tissue is a new, bigger level of organization for a bunch of individual cells, these new social structures are a new bigger level for individual humans. And in both cases the new level breeds emergence. New behaviors emerge from the new level that were impossible at the lower level. Tissue can do things that cells can't.

optimizing groups with more women and more democratic discussion is just as important as casting your crowdsourcing net far and wide.