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Although you’re able to see that the user came from Facebook or Twitter to your sweepstakes rules, wouldn’t it be nice to be able to identify which tweet or post from your social outlets generated the most quality clicks to that page?Google URL Builder allows you to do just that and it’s a great way to see which variation of a tweet or post harnessed the most quality clicks.

Get ready for a world where whether you land a particular job doesn't depend so much on what's written on your resume, or even on glowing references former employers, but instead, on information about you floating around the web.

Taking a look at a candidate's online activity, which will also include public Facebook and Twitter postings, can tell you how much passion a person has for the subject matters they'll be dealing with, Bounds says. It can also give clues about how well regarded the candidate is, based on who's following them.

Bounds says the information Path.To collects this way will only be "additive"--it will act as bonus points, as it were, underlining someone's fit for a particular position. The information, he says, will never be used to knock points off a candidate's score.

Instagram manufactured a predictable response inside Yin’s brain. Her behavior was reshaped by a reinforcement loop which, through repeated conditioning, created a connection between the things she sees in world around her and the app inside her pocket. When a product is able to become tightly coupled with a thought, an emotion, or a pre-existing habit, it creates an “internal trigger.” Unlike external triggers, which are sensory stimuli, like a phone ringing or an ad online telling us to “click here now!,” you can’t see, touch, or hear an internal trigger. Internal triggers manifest automatically in the mind and creating them is the brass ring of consumer technology. We check Twitter when we feel boredom. We pull up Facebook when we’re lonesome. The impulse to use these services is cued by emotions.

o get users using, Instagram followed a product design pattern familiar among habit-forming technologies, the desire engine.

The minimalist interface all but removes the need to think. With a click, a photo is taken and all kinds of sensory and social rewards ensue. Each photo taken and shared further commits the user to the app. Subsequently, users change not only their behavior, but also their minds.

In his classic article, "Small Wins," psychologist Karl Weick argued that people often become overwhelmed and discouraged when faced with massive and complex problems. He advocated recasting larger problems into smaller, tractable challenges that produce visible results, and maintained that the strategy of "small wins" can often generate more action and more complete solutions to major problems because it enables people to make slow, steady progress.

Ever wonder why people will so often write down an item they've already completed on their to-do list? It's so that they can have the satisfaction of immediately crossing it off and experiencing the sense of progress.

Stretch goals have a dangerous tendency to foster unethical behavior. In the early 1990s, Sears gave a sales quota of $147 per hour to its auto repair staff. Faced with this target, the staff overcharged for work and performed unnecessary repairs. Sears' Chairman at the time, Ed Brennan, acknowledged that the stretch goal gave employees a powerful incentive to deceive customers.