STUDY: Top Brands On Facebook Using Hashtags, But They're Not Increasing Engagement - A... - 0 views
-
The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no “measurable change” in the performance of posts with hashtags and those without.
-
The longer status updates are, the less engagement typically results, but on the flip side, status updates of 50 characters or fewer did not perform well.
-
The averages for the top 10 brands are 19.8 million likes and 2.5 posts per day, but “a large variance” exists.