The news audience is evolving faster than news providers, though. Gingras told us that, only a few years ago, 50% of the inbound audience went to the front page, and the other 50% went straight to stories or other pages. By now, 75% of traffic is going to stories. A minority of visitors ever see a site's front-page curated presentation of the news.
the value of information is not just in the knowledge of it; it's in what you can do with it.
News isn't just about information. It's also storytelling. Anyone can publish text, photos or even video to the Web now. But technology enables new, compelling storytelling techniques that could shine in the hands of dedicated news organizations.
49% of American wineries (19% of French) have a dedicated marketing manager who creates and publishes content on social networks.
30% of American wineries have been using Facebook ads to promote their winery (only 7.6% of French wineries).
72% of American wineries and 69% of French wineries say they will be increasing their activity on Facebook in 2012. Twitter isn't seen as so important, with 61% of American wineries and 45% of French wineries saying they will increase their activity on Twitter in 2012.