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Pedro Gonçalves

BBC News - Top US universities put their reputations online - 0 views

  • Harvard and the Massachusetts Institute of Technology have formed a $60m (£38m) alliance to launch edX, a platform to deliver courses online - with the modest ambition of "revolutionising education around the world".
  • With roots in Silicon Valley, Stanford academics have set up another online platform, Coursera, which will provide courses from Stanford and Princeton and other leading US institutions.
  • The first online course from MITx earlier this year had more students than the entire number of living students who have graduated from the university.
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  • In fact, it isn't far from the total of all the students who have ever been there since the 19th Century.
  • Daphne Koller, co-founder of Coursera, says the expansion of online courses will raise difficult questions about what mainstream universities offer for such high fees.
  • if the content of university courses becomes freely available, what is it that students are paying for? Is it the interactions with staff? Or is it the time with other students? Is it something to put on a CV? "This is causing universities to rethink their value to students," says Professor Koller, who is from Stanford University's computer science department. The most prestigious universities are always going to have enough demand for places - but the emergence of high-quality online courses could be tougher for middle-ranking institutions. Why would you pay high fees to sit through a mediocre lecture, when you could go online and watch world experts at another university, even if it's in another country? "The universities in the middle will really have to think about their proposition," she says.
Pedro Gonçalves

Branded Content Is A Winning Part Of The New Marketing In Europe | Forrester Blogs - 0 views

  • Connect to consumers in context. Having great content is not enough. Consider the context in which it will be consumed. Are your consumers looking for quick-hit information on their smartphones, snackable content on Facebook, or in-depth information on your website?  Create visible value. What topics can you credibly provide value on, through information, education, or entertainment? Don't just create it; make it clear where the value is provided. Continuously measure and optimize results. Go beyond tracking data to measuring impact. Tie results like brand lift, content shares, and unaided recognition of the content to metrics that run the business like leads or sales.
Pedro Gonçalves

Fanboy Targeting: Facebook Advertisers Can Now Choose What Mobile Devices Their Ads App... - 0 views

  • Facebook confirmed to me it quietly unlocked the new device and OS mobile ad placement options when it officially launched its new mobile app install ads two weeks ago. These ads let developers pay to show links to their App Store or Google Play apps in the Facebook mobile news feed. Facebook needed a way to make sure devs were reaching users on the devices they build apps for.
  • Device and OS placements are somewhat similar to Facebook’s “broad category” device targeting that lets advertisers reach people with specific makes and models of phones like LG Androids or iPhone 5s. However, these ads can show up on both desktop and mobile. Placement targeting lets advertisers choose where they show up, not just to who.
  • there’s also the Android vs iOS socio-economic divide. A recent Forrester study found that iPhone-using households had an average yearly income about $16,000 higher than Android households. That means operating system and device type could augment data like biographical info, interests, and work and education history for targeting high or low-end products via Facebook ads.
Pedro Gonçalves

Want to Build Engagement? Be Inclusive - Boris Groysberg and Michael Slind - Harvard Bu... - 0 views

  • Leaders at some companies have begun to include employees — not just senior executives, corporate spokespeople, and other authorized communicators — in the work of telling their company story. "Employee-generated content" is one term for this practice. Our term for it is inclusion, and it's one element of a new leadership model that we call organizational conversation.
  • That's a big departure from how leaders have traditionally managed the flow of ideas and information within their company. And, not surprisingly, there is a reluctance within many organizations to move in that direction. Recently, when we surveyed participants in an Executive Education program at Harvard Business School, more than half of them (51%) said that the goal of "encouraging employee voice" had "no priority" or had a "low priority" at their company.
  • People today are skeptical of slickly produced brand messages. They're skeptical of slick official spokespeople, too. Leaders who want to build public trust in their company brand, therefore, often recruit employees to serve as brand ambassadors. Training people who work for a company to speak for that company is a marketing practice that doubles as an engagement-building practice.
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  • It's hard to break free of the mindset that treats communication as a control function. But many leaders find that ceding control over what employees say on company channels — on an intranet discussion forum, for example — means gaining a new way to tap into the talent, the insight, and the passion of their people. They also find that self-policing by employees works to keep such discussion from going off-track.
Pedro Gonçalves

Definition of 'Cool' May Have Changed - ABC News - 0 views

  • Researchers from the University of Rochester Medical Center surveyed nearly 1,000 mostly college-aged students on their perception of cool. The three-year study found that more people believe a person is cool when they are friendly, warm, smart and trendy. Today people are less apt to respond to the James Dean-style of aloof coolness that was once so dreamy in yesteryears.
  • The researchers acknowledged that the study population is limited in scope, since it consisted of "mostly educated, young, Canadian, ethnically white and Asian, [and] predominantly female" in British Columbia, Canada. This is important to note because the idea of "cool" does not necessarily translate between different types of people, experts said.
  • The leather jacketed, cigarette smoking, rebel to authority is still perceived as somewhat cool, researchers said, but the nice guy next door now reigns coolest, according to the study surveys. Those who are talented and smart and striving to succeed also rated high up on the cool scale. Even nerdiness, which was once the antithesis of "cool," has changed its reputation. Geeks are now "under that counterculture umbrella of edginess" Dar-Nimrod said.
Pedro Gonçalves

STUDY: Facebook's Role In Pew Research Center's 'State Of The News Media 2014' - AllFac... - 0 views

  • 50 percent of social network users share or repost news stories, images, or videos, while 46 percent discuss news or current events on their networks, and 11 percent have submitted their own content to news websites or blogs. Pew reiterated its findings from a report earlier this month that Internet users who arrive at the 26 news websites it analyzed by directly typing in those sites’ URLs or via bookmarks spend far more time on those sites, view more pages, and return more times per month that Internet users who arrive via Facebook.
  • 78 percent of Facebook users see news while they are on the social network for other reasons. Only 34 percent of Facebook news consumers like news organizations or individual journalists, which Pew interprets to mean that most of the news they see on the social network is shared by their friends. Facebook news consumers reported seeing entertainment news the most, followed by “people and events in my community,” sports, national government/politics, crime, health/medicine, and local government/politics. News consumers on LinkedIn were high earners and college-educated, while those from Twitter were younger than those from Facebook, Google Plus, and LinkedIn.
  • One-half of Facebook users get news there even though they did not go there looking for it. And the Facebook users who get news at the highest rates are 18- to-29-year-olds.
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