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Pedro Gonçalves

ReadWrite - The Daily Drops Dead: What Murdoch's Failure Means For iPad Publishing - 0 views

readwrite.com/...this-means-for-ipad-publishing

Online Publishing Online Journalism Online Media Ipad Apps

shared by Pedro Gonçalves on 04 Dec 12 - No Cached
  • research suggests that readers prefer their tablets' Web browsers to the meaty, slow-to-update and even more slow-to-evolve native apps that publishers have been eagerly developing since Steve Jobs first held up the iPad on stage in 2010.
  • Inspired by the Netflix model, magazine subscription service Next Issue launched on iOS in July. For $10 per month, readers can get access to dozens of magazines from the likes of Conde Nast, Time Inc. and Hearst. This approach comes with challenges of its own, but it's certainly worth a try. 
  • Then there's The Magazine. Instapaper founder Marco Arment launched the stripped-down, iPad-only publication in October and it couldn't be more simple. For $2 per month, readers are promised eight thoughtful, well-written articles delivered in bi-weekly issues. The Magazine eschews the clunky, multimedia-loaded digital editions of print magazines in favor of a no-frills, high quality reading experience that Arment hopes people will think is good enough to pay for.
Pedro Gonçalves

iPad ADD Is More Acute Than Anticipated | Fast Company - 0 views

www.fastcompany.com/...-advertising-bonnier-cpb-study

Attention Web Ipad

shared by Pedro Gonçalves on 11 Mar 11 - No Cached
  • A new study shows that readers find their minds wandering when using iPad versions of magazines. Publishers had always figured that the iPad magazine, being an interactive experience, would necessarily be different from the print incarnation, with readers bouncing around a bit. But the reality exceeds even that expectation.
  • "We thought that of course there's a lot of activity going on on an iPad, when there's so many things you can be doing -- between email, Netflix, playing games, reading magazines -- but they're actually bouncing around a lot more than we thought,"
  • the hope for many in publishing was that iPad magazines would be so engrossing that they would be "sticky," holding an audience captive similar to the way paper magazines do. In the ideal, rosiest scenario, from both the editorial and advertising standpoint, iPad magazines would lure readers, keep them there, draw their attention to elegant ads, and occasionally lead to direct purchases as a result of that ad.
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  • "Publishers seemed to have this fantasy that iPad would allow them to call time out on the Internet," Gene Liebel, a partner at the interactive agency HUGE, tells Fast Company. The idea is that for 10 years, publishing suffered from the Internet and its indignities, but that all of a sudden, thanks to the benevolent Steve Jobs, "now we're back, now we're gonna call a time out, start over, sell magazines at full price with immersive ads," and so on. But the tablet isn't some new digitally enabled omnibus magazine. "The tablet in the home is really one more Internet device," says Liebel. "Safari is still by far the biggest app. So the idea that everyone would go home and have 20 paid content apps and that's their new lifestyle is not even close to true."
Pedro Gonçalves

Nielsen: Online Ads Show Biggest Increase Globally in Ad Spending - 0 views

www.cmswire.com/...ally-in-ad-spending-016504.php

Advertising Online Advertising

shared by Pedro Gonçalves on 16 Jul 12 - No Cached
  • According to a new report from consumer researcher Nielsen, Net advertising saw the biggest increase among all ad spending worldwide in the first quarter, with a 12.1 percent increase compared to a year ago at the same time.
  • The report, called the Global Adview Pulse, also found increases in all other media, except magazines. Radio was second with a 7.9 percent increase, followed by outdoor advertising with 6.4 percent, ads in cinemas at 4.1 percent, newspapers at 3.1 percent, and 2.8 percent for TV. Magazines dropped 1.4 percent in ad spending.
  • Ad budgets in North America grew by 2.1 percent, and recession-hit Europe dropped 1.4 percent — the only region to see a decline.
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  • Advertising spending in emerging markets is increasing faster than in the worldwide market
  • Globally, advertising was up 3.1 percent in the first quarter year-over-year to US$ 128 billion, following a strong finish last year.
  • In terms of total dollars spent, TV is still king with the most spending. The growth in TV market ad spend, like the growth in overall spending, was region-dependent. In the emerging markets of the Middle and Africa, for instance, TV soared 33.8 percent, while it grew only 4 percent in North America.
  • The evolution of print advertising is also heavily region-dependent, meaning that any predictions about the demise of print might best specify a location. Magazine ad spending actually increased by 7.6 percent in Latin America, for instance, but dropped by 5 percent in the U.S. Newspapers showed a similar difference, increasing by 10.3 percent in Latin America and dropping by 2.1 percent in the U.S.
  • However, the growth in online advertising was consistently strong around the planet. The Middle East and Africa again led, with 35.2 percent, followed by Latin America at 31.8 percent and Europe at 12.1 percent. Radio also saw growth in every region.
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