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The fastest growing demographic on Twitter is the 55–64 year age bracket.

The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.

Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

Right click any image on the web and “Buffer this image”

This uploads the image to Twitter itself, which means Twitter will show it inline.

We found that writing a tweet which gives context to the image itself and simply including a link for our follwers to read more worked well.

organizational psychologists. Work, they say, is "elastic," meaning that it stretches and shrinks to fit the time allotted.

Parkinson's Law: work expands to fill the time available for its completion.

an elderly lady of leisure can spend the entire day in writing and despatching a postcard to her niece at Bognor Regis. An hour will be spent in finding the postcard, another in hunting for spectacles, half-an-hour in a search for the address, an hour and a quarter in composition, and twenty minutes in deciding whether or not to take an umbrella when going to the pillar-box in the next street. The total effort which would occupy a busy man for three minutes all told may in this fashion leave another person prostrate after a day of doubt, anxiety and toil.

(as receitas da publicidade de jornais nos Estados Unidos caíram de 49 mil milhões de dólares para 22 mil milhões em 2012)

The most memorable visualizations, by far, contained elements that fell under the category of "human recognizable objects." These were images with photographs, body parts, icons--things that people regularly encounter in their daily lives. "Human recognizable objects will instantly make it more memorable," says Borkin. All but one of the 12 most memorable images in the study had a recognizable component.

Color was key; visualizations with more than six colors were much more memorable than those with only a few colors or a black-and-white gradient. Visual density--what some of us might call "clutter"--wasn't a bad thing either. In fact, images with a lot going on were significantly more memorable than minimalist approaches. Roundness was another hallmark of memorability (after all, our brains do love curves).

Then again, the researchers emphasize that this study only scratches the surface of what makes a visualization effective. Borkin and the others didn't study how well people retained the information in the images, just that they retained the image itself. An image that's memorable without being comprehensible may not be worth much. Borkin has already moved on to a similar study of visual comprehension, and she suspects in this case that "chart junk" and extraneous design elements will have a negative impact.

“A brevidade [dos artigos] não importa”, continua. “Quando se diz que o jornalismo online deve ser feito com textos curtos, é com base na ideia de que é desconfortável ler textos longos no computador. Mas já é mais confortável no iPad. E ainda mais no Kindle.”