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Some of the newspapers which have fared the best after implementing an online paywall are those based in smaller markets.

The print circulations of specialised publications has also proven to be fairly resilient when compared to the industry as a whole, likely due to the nature of the content that is being offered.

This past October, Newsday, the Long Island daily newspaper, was purchased for $650 million, and its website, newsday.com, was put behind a pay wall. For just $5 a week, users could gain access to the site, but after three months on the market, how many had subscribed? Thirty-five people.

close to 49% of respondents used free micro-blogging platforms such as Twitter, that doesn't mean any ever plan to spend money on the services. When asked if they'd ever pay for Twitter, 100% said no.

Rupert Murdoch's London Times had gained just 15,000 paid subscribers after putting up its new pay wall. What's more, the wall cut Web traffic by two-thirds, with some estimating it could plummet as much as 90%.