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Pedro Gonçalves

The Secrets Of A Memorable Infographic | Co.Design | business + design - 0 views

  • The most memorable visualizations, by far, contained elements that fell under the category of "human recognizable objects." These were images with photographs, body parts, icons--things that people regularly encounter in their daily lives. "Human recognizable objects will instantly make it more memorable," says Borkin. All but one of the 12 most memorable images in the study had a recognizable component.
  • Color was key; visualizations with more than six colors were much more memorable than those with only a few colors or a black-and-white gradient. Visual density--what some of us might call "clutter"--wasn't a bad thing either. In fact, images with a lot going on were significantly more memorable than minimalist approaches. Roundness was another hallmark of memorability (after all, our brains do love curves).
  • Then again, the researchers emphasize that this study only scratches the surface of what makes a visualization effective. Borkin and the others didn't study how well people retained the information in the images, just that they retained the image itself. An image that's memorable without being comprehensible may not be worth much. Borkin has already moved on to a similar study of visual comprehension, and she suspects in this case that "chart junk" and extraneous design elements will have a negative impact.
Pedro Gonçalves

Flat Pixels: The Battle Between Flat Design And Skeuomorphism - 0 views

  • Defining Skeuomorphism This obscure word describes the way designs often borrow a particular feature from the past, even when the functional need for it is gone. Examples include pre-recorded shutter noises on smartphones to remind us of film cameras, or calendar apps that feature torn paper and metal rings. Or, as Wikipedia tells us [1]: A skeuomorph is a physical ornament or design on an object copied from a form of the object when made from another material or by other techniques.
  • the digital world has seen skeuomorphism popularized in the past couple years mainly thanks to the recent iOS-inspired trend of rich textures and life-like controls.
  • By opposition, the other side of the coin would be the newly popular "flat style", of which Microsoft's Metro UI is probably the main example. Flat Style embraces visual minimalism, eschewing textures and lighting effects for simple shapes and flat colors.
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  • this trend is not always about skeuomorphism – which implies a connection to a past incarnation of a similar design – but rather often about realism [2]: a purely visual style that tries to imitate real-world materials and textures, exemplified by Apple's tacky over-use of leather textures in some of their own apps.
  • skeuomorphic designs tend to look realistic (to make the connection with the original object clear), and realistic designs tend to be skeuomorphic (otherwise the realism would look out of place).
  • touch target couldn't be smaller than a certain size (Apple's Human Interface Guidelines recommend at least 44 by 44 pixels).
  • showing less on the screen, but doing more with it.
  • realism done wrong can morph into kitsch
  • the problem of getting skeuomorphism wrong: making something look like a physical object, but not work like it
  • That problem is that when borrowing elements from a design's previous incarnation, you often also bring its limitations along for the ride, even when these limitations have no reason to exist anymore
  • When done right, skeuomorphism and realism will trigger strong associations with real-world counterparts. This is both a strength and a weakness: sometimes, the association can be so strong that it will stop you from improving on what's already been done.
  • Gone were the shadows, highlights, gradients, and textures of iOS apps. Instead, Metro offered flat squares of color with big typography.
  • Microsoft's new design philosophy certainly seemed to strike a chord within the tech sphere, with many praising Metro's strong focus on typography and colors.
  • And while flat design is often purely visual, it does resonate with designer's love of minimalist concepts, embodied by the famous Antoine de Saint-Exupery that “perfection is achieved not when there is nothing left to add, but when there is nothing left to take away”.
  • Two of the most talked-about games in recent month, Letterpress and Hundreds both feature flat designs. In fact, Letterpress creator Loren Brichter even revealed that the whole game only uses a single image!
  • When you have a high-definition display and screen-optimized fonts, you quickly realize you don't need much else to create beautiful work.
  • is pushing many designers towards prototyping in the browser directly, foregoing static mockups entirely.
  • Add all this together and you begin to see why many designers are moving away from texture-heavy realism towards the more flexible and lighter-weight flat style.
  • keep in mind that the needs of users should always come before our aesthetic pursuits
  • visual style is nothing more than a means to an end [15]. If the situation calls for realism, go nuts on textures and highlights. On the other hand, if a flat aesthetic achieves the design's goal better then it might be time to go on a gradient diet.
  • With the recent releases of their newer mobile apps, Google has started pushing a style that some describe as "almost flat" [18], or maybe "skeuominimalism" [19]. Unlike the drastic visual wastelands of Gmail or Google Reader, this new style uses elements like shadows and gradients in a tasteful, subtle way. This style offers the best of both world: realism's affordances and subtle hints combined with the purity and simplicity off flat design.
  • another way to look at it is that it's simply design done right: seeking efficiency and simplicity without sacrificing usability to the altar of minimalism.
  • I will pick a camp and put my chips in with flat design (specifically, Google's less-extreme variety).
  • Google is not so much pioneering a new style as showing us what digital design looks like when it's done right
  • catch up with what the web has to offer, we'll have to get our hands dirty and start coding [21]. And when you're both designing and coding a layout, you start to appreciate the value of keeping things lightweight.
  • Flat design also forces you to really care about typography and layout, two areas where web design has traditionally lagged behind its more established print cousin.
Pedro Gonçalves

The Rise Of Visual Social Media | Fast Company - 0 views

  • "Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. "When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest."
  • This trend toward the visual is also influenced by the shifting habits of technology users. As more people engage with social media via smartphones, they're discovering that taking a picture "on the go" using a high-resolution phone is much less tedious than typing out a status update on a two-inch keyboard.
  • A 2012 study by ROI Research found that when users engage with friends on social media sites, it's the pictures they took that are enjoyed the most. Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media
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  • "The need for publishers to get to the point quicker than ever came about as humans became more pressed for time and content became more infinite. For publishers, it was evolve or risk losing their audience, and the only thing shorter than a tweet or post is a picture."
  • Search engines now rank content based on social conversations and sharing, not just websites alone.
Pedro Gonçalves

Instagram-Omnicom Deal Signals the Future of Digital Advertising | Adweek - 0 views

  • the partnership is a very public acknowledgement of the industry’s faith behind investing in a more visual, native approach to advertising in response to the emergence of the Visual Web.
  • While Instagram may have been one of the first to lay the groundwork for purely visual content, it is not alone. Every day, more publishers—including Time, Fox News and NBC News—are redesigning their sites in a visual-centric manner and de-emphasizing text. The escalating adoption of mobile has necessitated the change. Images are the way today’s tech-savvy consumers prefer to consume content.
  • Brands will now create and design ads with the clear objective of having this branded content be shared exponentially.
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  • Instagram may be great for some brands, but not a fit for others, as its audience is largely young and female. Over 90 percent of the 150 million people on Instagram are under the age of 35. And of Instagram's 150 million monthly active users, more than 60 percent live outside of the United States. Omnicom and Instagram must also be careful not to oversaturate the audience with ads or the audience will flee. On a site that is largely based on photo sharing, with no firm editorial context, it will be a challenge to ensure the ads fit into the context of the user’s feed and be relevant. Even if it is beautiful and not disruptive, if it is not providing value, it will not be effective.
Pedro Gonçalves

Behind Pinterest's Crackdown On Paid Pins: Stopping Visual Pollution - ReadWrite - 0 views

  • We don’t allow schemes that buy and sell Pins or pay people per Pin, follow, etc. We know that some popular Pinners have relationships with approved affiliate networks or participate in paid social media campaigns, and that’s still okay, as long as they’re not being compensated for each action on Pinterest. So if you're in a deal to earn $1 every time you pin a corporation's products, you're out of luck. But if you’re a highly influential blogger in a five-figure partnership with a brand, making money is A-OK. Here's more: A business can pay someone to help them put together a board that represents their brand. For example, it’s okay for a guest blogger to curate a board for a local boutique’s profile. We don’t allow that boutique to pay the blogger to Pin products to her own boards. A person can be given commission by an approved affiliate network. For example, it’s okay for a blogger to get paid when someone purchases a product that blogger has Pinned. However, we don’t allow the blogger to be paid just to Pin. In other words, Pinterest isn’t trying to keep brands or bloggers from making money. It just doesn't want anyone paid for filling up its network with garbage images.
  • “[Pinterest] will be a tremendous type of ad unit—truly based on your interests as a person,” Gupta said. “In a traditional demographic based ad, I might give you an ad for camping equipment because you’re 25 to 35 and male. But on Pinterest, I’d advertise it because you’re pinning a lot of camping equipment. I don’t care that you’re actually 55. I know you’ll be a buyer.”
  • It’s clear that Pinterest is simply trying to keep its content authentic, not transactional. But when you’re weighing that against a billion dollar valuation, the company has to move carefully.
Pedro Gonçalves

Snow Fail: Do Readers Really Prefer Parallax Web Design? | Co.Design | business + design - 0 views

  • The parallax style has excited web developers and inspired any number of hype lists. It's also triggered a backlash among critics who feel its bells-and-whistles approach detracts from actual content. Pitchfork creative director Michael Renaud recently told the Atlantic Wire he expects people to "tire" of the trend within a year or two.
  • the parallax site was only superior in one sense--fun. None of the other survey measures indicated a significant difference in user experience between the two sites. Parallax didn't even edge the standard site in questions about visual appeal (although participants did think it looked slightly more "professional"). Frederick also discovered one critical disadvantage of parallax: test participants who suffered from motion sickness found the style disorienting.
  • Sobering as this first careful study of parallax might be to web designers, Frederick still believes it's a fad with a future. He cautions developers to think more carefully about the context in which parallax is applied. Text-heavy sites that employ parallax scrolling seem more likely to disorient users, he says. Sites that emphasize visual elements--images, infographics, or data visualizations, in particular--are probably a better fit for the style.
Pedro Gonçalves

Memes With Meaning: Why We Create And Share Cat Videos And Why It Matters To People And... - 0 views

  • We uploaded over half a million variations of Harlem Shake to YouTube in the past few months. Google searches for Cat GIFs hit an all-time high last month.
  • The research showed us that far from distracting us from more serious things, these viral pictures, videos, and memes reconnect us to an essential part of ourselves. And by understanding what’s at the root of our obsession with the visual web, brands can create the kind of content that resonates in today’s culture.
  • It may seem that all we’re doing is just capturing every mundane moment. But look closely. These everyday moments are shot, displayed, and juxtaposed in a way that offers us a new perspective. And then all of a sudden these everyday moments, places, and things look . . . fascinating.
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  • Neuroscientists explain that synapses occur inside the brain when we’ve made a connection between various different things. The more random the components connected, the more synapses occur. Synapses are the basis of creativity. In other words, synapses firing equals creative joy. As kids, that happens all the time because everything is new. Everything is unlike. And we aren’t constrained by the rules about what “goes together.” Why else was putting the Barbie in the toy car wash more fun than putting the car in the car wash? The visual web frees us to return to this childlike state, where we can adventure through a whole array of different, seemingly unrelated images and clips--be they old, new, from a world away or own backyard--sparking our all-important synapses and helping us come up with new combinations and ideas so easily.
  • The only thing better than going on this journey of discovery is sharing it with others. This “gift” of sharing contributes to an energy exchange that amplifies our own pleasure--and is something we’re hardwired to do.
  • start thinking like a creator, less like an advertiser. While posting the glossy photos from the photo shoot or :30 spots online may be part of your approach, it shouldn’t be your entire approach. Think content, not commercials.
  • Help us rediscover the beauty of a forgotten familiar. Find something familiar--in your product, brand, or from people’s lives--and help us see it in a fascinating new light. It could be as simple as taking a kitchen appliance and turning it into a science experiment or reminding people to capture just one second of their daily lives and compile a beautiful montage.
  • Search for your brand online. Chances are your fans are already mixing and mashing your brand with something seemingly unrelated. Build on it, fuel it, steer it, and help us make more with it.
  • Ditch the pitch. Instead, start an energy exchange. Create content that reminds us of our own capacity for excitement, happiness, and vivacity so we want to share in it with others.
Pedro Gonçalves

12 Best Practices For Media Companies' Facebook Pages - AllFacebook - 0 views

  • Share breaking news updates: Lavrusik and Hershkowitz said posts that included the terms “breaking” or “breaking news” saw engagement 57 percent higher than non-breaking news posts
  • Use a conversational tone and include analysis: Posts with a personal tone or clever language saw engagement of 120 percent above the average, and posts with analysis received 20 percent more referral clicks.
  • Start conversations by asking questions and responding: Posts with prompts for conversation of questions saw engagement 70 percent above the average
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  • Share stories visually with photos and videos to grab users’ attention: Posts with photos receive 50 percent more likes.
  • Page targeting enables page admins to publish stories into the News Feeds of audiences who are going to be most interested in the content, without inundating those who may not.
  • Use engaging thumbnails for link stories: Links with thumbnails received 65 percent more likes and 50 percent more comments.
  • Vary your post type — users don’t engage the same way with every post: Mix it up between status updates, links, polls, and photos.
  • Optimize your page for Graph Search and mobile: Ensure that your page description is complete and up-to-date, which will help its performance in Graph Search results, and pin posts to ensure that users see the most important stories on both desktop and mobile.
Pedro Gonçalves

Digitaria | The Most Powerful Branding Tool You're Not Using: Pinterest - 0 views

  • I contend Pinterest as a service is best conceived of as a mood board for the company image. It isn’t a place to broadcast specifics or a way to run contests. It’s not that these are impossible, but Twitter and Facebook are better suited. Pinterest is a forum to communicate a brand’s identity, values, and personality. A place to build trust and affinity with consumers. Surprisingly, it might be the best single channel for communicating brand essence that exists today.
  • Opt for fewer, broadly categorized boards rather than many narrow ones. I have 5 boards total, and just one called "designed," instead of art, product design, graphic design, typography, advertising, and logos. Broad categories give your boards greater variety, and variety equals engagement.
  • In my experience, following people doesn't really get you followers on Pinterest. This is anecdotal, but I don't think many users do the auto-follow-back thing - that’s more of a Twitter phenomenon.
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  • Each pin is an impression. One that garners no re-pins or likes is a wasted opportunity.
  • Have a voice. In their pin descriptions, most users simply state in words what the image is already showing. Wasted copy! Express why you're pinning something, what you like about it, some cheeky comment. Pin something you don’t like, and say why! You want followers to get to know you, to engage with your personality and/or your brand.
  • Have a vision. A corollary to the previous tip. Your boards should reflect a consistent, unique visual identity. If they don’t, you may want to consider whether your brand does.
  • Post lots of content from outside Pinterest! The site tends to become an echo chamber, with most users finding everything on their boards from other boards. Be a source of fresh content to those people. The re-pin has it’s place (a strategic tool to grab someone’s attention). But really, 98% of your pins should be from external sources.
Pedro Gonçalves

The Infinite Grid · An A List Apart Article - 0 views

  • Creating a layout is like doing a jigsaw puzzle; you have a bunch of pieces and you have to figure out how they should fit together.
  • designing native layouts for the web—whatever the device—we need to shed the notion that we create layouts from a canvas in. We need to flip it on its head, and create layouts from the content out.
  • When designing from the canvas in, the canvas dimensions are the constant on which the whole grid is anchored. Everything is sized and positioned relative to them. Designing from the content out means finding a constant in your content—be it the ideal measure of a paragraph or the dimensions of an ad unit—and building your grid out from there to fill the space available.
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  • Fluid layouts are often compared to water, but water isn’t always fluid. H2O has three different states, and depending on the temperature can be a solid, liquid, or gas, transitioning seamlessly from one to another at specific points (0ºC, 100ºC). An infinite grid also has multiple states (single column, multi-column, etc.), and should transition as seamlessly as possible between them at specific breakpoints as well. For example, just as ice is an appropriate state for water when the temperature is low, a single-column layout may be the appropriate state for an infinite grid on smaller devices. Water’s state change is caused by the rearrangement of its molecules. When an infinite grid changes state, we rearrange its components.
  • Each state in a responsive layout tends to be made up of the same components, such as an image gallery or navigation menu. However, as Ethan Marcotte recently outlined, the form these components take can vary dramatically between one state and another, usually involving a change in one or more of the following attributes: Hierarchy: What’s its order and prominence in the layout? Density: How much detail do you show? Interaction: Should it be a list of links or a dropdown? A carousel or a group of images? Width: Is it fixed (a specific width), flexible (set with max-width), or fractional (set with percentages)?
  • Absolute units like pixels effectively give a layout a sell-by date, locking it to a finite resolution range in which it will “work.” Proportional units (ems, rems, and percentages) enable you to define the important relationships between elements, and are a crucial first step on the road to resolution independence.
  • Pixels size an element relative to a particular resolution Ems size an element relative to its font size; large rems size it relative to the document’s base font size Percentages size an element relative to its container VH and VW units size an element relative to the viewport
  • lets say my largest state is 75em wide (any larger and the white space starts to dwarf the content), and my smallest is 34em (any smaller and the measure is less than optimal). In the largest state it makes sense for my navigation to be a horizontal list (interaction) at the top (hierarchy), but in the smallest state it might make more sense to move it to the bottom of the layout (hierarchy), or collapse it into a show/hide list (interaction). Designing these independently of one another helps you be more objective about what is best for each state, rather than stretching a one-size-fits-all solution across every state.
  • Just like water changes to steam when its molecules get too far apart, one state should change to another when the relationships between its components begin to break down, such as when the measure is getting too wide, or the left-aligned logo is getting so far from the right-aligned menu that the visual connection between them is broken.
  • The number of states you require will depend on how much your layout changes from one extreme to the other. For example, my smallest state has a single column with a collapsed menu, and my largest state has three columns and an expanded menu. However neither state looks quite right between 34em and 53em, so I’ve added an “in-between” state which maintains the smallest state’s single column article, but expands the menu and divides the footer into three columns to make the most of the space available. This smooths out the transition from one extreme to another quite nicely.
  • With each state change, remember to reconsider the hierarchy, density, interaction, and width of each component
  • the goal is to make the most of the space available, relative to your content, to maximize readability and presentation.
Pedro Gonçalves

The Basics Of Neuromarketing | Fast Company - 0 views

  • Gone are the days when you could stuff your website with low-quality articles packed with the right keywords or link spam exchanges to boost your Google rankings. Today the game is all about quality--content that’s authentic, informative, and, most of all, attractive to your intended audience. In short, we need to stop thinking about SEO as “search engine optimization” and more as “social engagement optimization,” as Greg Henderson at SEO Desk put it.
  • The brain notices how you begin and how you end more than what you’re saying in the middle, so you want to make sure that your site (and your content) has an attention-getting open and a close that really makes your case in dramatic fashion.
  • focus on quick ways to sum up how your product or service can change the customer’s life for the better.
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  • What our eyes see connects directly with the unconscious parts of the brain that marketers want to reach; that means you want to make your points (and your website design) as visual as possible. Photos and pictures are a great way to sell concepts quickly and directly in a brain-pleasing way. And, by the way, facial expressions are great to use--our noggins immediately identify with them.
  • Our brains are getting inundated with messages all day long--so they respond well to pitches that are short and sweet. Short impactful statements on the homepage can do the job a whole lot better than huge blocks of copy that overexplain what you’re all about.
  • If you’re too clever or too abstract, our brains are going to want to move on (unless it’s something we really want to figure out, which isn’t usually the case with marketing). Make sure your content is written clearly in language everyone can understand (unless you’re serving a niche audience that expects more technical or sophisticated language).
  • Emotion hits our underground intellect more powerfully than the most effectively worded argument. It makes whatever the message is more memorable as well. Go beyond facts to make your customers feel.
  • By working towards more actual social engagement opportunities with our website visitors, instead of just artificially boosting traffic, we also increase our odds for creating conversations, conversions, and long-term clients.
Pedro Gonçalves

As Pinterest's Hype Peaks, Growth May Be Slowing | TechCrunch - 0 views

  • In February, comScore reported that the site had passed 10 million monthly unique users faster than any standalone site ever.
  • But numbers from third-party sources like Facebook app tracking service, AppData, are pinning a slightly different picture on the image and link-sharing site. Pinterest’s monthly active users on Facebook — or the number that has connected to Facebook over the past thirty days — have dropped to 8.3 million, from around 12.2 million a month ago when the site did a major redesign. Daily Active Users are also down but not by as much: on April 21 they were 930,000, from 1.1 million on March 22.
  • A couple other sources including Google search trends, Compete and mobile app tracker App Annie are also showing a picture of decelerating growth
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  • Figures from Compete note that Pinterest had over 18 million unique visitors in March but that growth appears to be slowing.
  • There is also that issue of spam and copyright questions: two no-nos for the mostly-over-36, female audience that uses the site
Pedro Gonçalves

How To Write A Press Release That Doesn't Completely Suck | Fast Company | Business + I... - 0 views

  • Here are five tips to help you write the ultimate press release 1. Develop and tell a coherent, compelling story. What makes your company tick? How do you delight your customers? What sets you apart from the pack? 2. Don't just tout your product or service. Develop key messages that answer the question: Why should anyone care? 3. Use plain English. Avoid obscuring your message by using industry jargon and talking “inside baseball.” 4. Get your reader to engage. Use compelling elements such as data, visuals, and infographics to illustrate your points. And include a call-to-action that drives people to a landing page. 5. Hook yourself to a star. Tie what you’re doing to something happening in the news--especially if it’s in your sector or a targeted vertical market. Shine brighter in the reflected light of someone in the news.
Pedro Gonçalves

7 Marketing Lessons from Eye-Tracking Studies #CRO - 0 views

  • Authorship photos might cause people to assume that the page is an article or a blog post rather than a product page.
  • most pages can be optimized by including images that serve as visual cues for where visitors should look next.
  • Relying on the screen above “the fold” to do all of the heavy lifting is one of the biggest usability mistakes you can make. The idea that it is the only place web users will browse is a complete myth.
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  • This coincides with additional research that shows people tend to view the left side of the screen overall far more than the right.
  • According to this study from the Nielsen Group, all across articles, e-commerce sites, and search engine results, people almost always browse in an F-shaped pattern that heavily favors the left side of the screen.
  • Multiple tests (including this one and this other one) have shown that users have no problem scrolling down below the fold. Surprisingly, they will browse even further down if the length of the page is longer.
  • Users are extremely fast at both processing their inboxes and reading newsletters. The average time allocated to a newsletter after opening it was only 51 seconds. This means that you need to get to the point in your emails in under a minute.
  • This coincides with a study from MarketingSherpa that shows people prefer short, clear, and un-creative headlines for their emails. (Creative headlines can seem mysterious, and mystery in an inbox may equal spam.)
  • Once you’ve earned the right to appear in a prospect’s inbox, be sure to keep that privilege by crafting emails that are clear and get to the point quickly. You don’t have as much time to broadcast your message as you would in an online article.
Pedro Gonçalves

STUDY: YouTube Pummels Facebook In Post-Click Engagement - AllFacebook - 0 views

  • a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter. Shareaholic examined six months’ worth of data from more than 200,000 websites reaching more than 250 million unique monthly visitors
  • YouTube drives the most engaged traffic. These referrals have the lowest average bounce rate (43.19 percent), the highest pages per visit (2.99), and the longest visit duration (227.82 seconds).
  • video watchers are especially receptive to links within video descriptions that complement the audio and visual content they just consumed.
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  • Although Google Plus and LinkedIn drive the fewest social referrals, they bring in some of the best visitors: Google Plus users, on average, find themselves spending north of three minutes diving into things shared by connections in their circles. They also visit 2.45 pages during each visit, and bounce only 50.63 percent of the time. LinkedIn users generally spend 2 minutes and 13 seconds on each link they click, viewing 2.23 pages with each visit and bouncing 51.28 percent of the time. Although many sites see minimal traffic from both Google Plus and LinkedIn, now may be the time to invest in building communities within those networks if engagement really matters to your business.
  • A referral from Twitter is as good as a referral from Facebook — at least, in terms of bounce rate, pages per visit, and time on site
  • Pinterest isn’t exactly the social media golden child we all play it up to be: Coming in sixth, pinners bounce as often as Facebook users and tweeps do, but view fewer pages per visit (1.71), and they spend considerably less time on site (64.67 seconds) than almost all of its counterparts, with the exception of StumbleUpon.
  • StumbleUpon drives the least engaged referrals: Post-click, users view a meager 1.5 pages per visit and spend 54.09 seconds on site. It would appear that StumbleUpon’s click-heavy — to “stumble,” “like,” or “dislike” — focus makes users trigger-happy to a fault. Users stumble onto the next thing rather than immersing themselves in the webpage StumbleUpon recommends.
Pedro Gonçalves

Teens To Facebook: "Okay, Bye!" - ReadWrite - 0 views

  • "We did see a decrease in daily users, specifically among younger teens," Facebook CFO David Ebersman said
  • Facebook may be feeling the burn of alternative social sites like Tumblr and Snapchat that skew towards a younger demographic. But there is a glimmer of hope, Ebersman said: "We remain close to fully penetrated among teens in the U.S."
  • While the teen embrace of Facebook might be slackening, its Instagram unit has no trouble attracting a younger audience, with teen users rising five percent this year.
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  • Facebook's stock fell during after-hours trading after news of the teen data broke.
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