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its AdWords product - shown beside searches

"Advertisers have long been able to add informative visual elements to their search ads, with features like Media Ads" - which adds video ads on Google search results page - Product Listing Ads" - which appear in Google's shopping results box - "and Image Extensions", which allows advertisers to put small images alongside "sponsored results", when they buy advertising space over search results.

In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it’s expected to rise to 30 percent over the next 3 years, according to eMarketer.

the company projects that mobile devices will account for 50 percent of all paid search clicks on Google in the United States by December 2015. Last year in the US, the share of paid search clicks from mobile devices rose from 21.8 percent in January to 34.2 percent in December. Paid search clicks from smartphones almost doubled throughout 2013.

In the US, conversion rates on tablets rose above desktop for the first time. Smartphone conversion rate still lags at 4.4% compared to 5.3 percent on desktop and 5.5 percent on tablets.