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Pedro Gonçalves

A scientific guide to posting tweets, Facebook posts, emails and blog posts at the best... - 0 views

  • In terms of specific days and times to post on Facebook, here are some of the stats I found: Engagement rates are 18% higher on Thursdays and Fridays. I love the way this was explained in Buddy Media’s study: as they put it, “the less people want to be at work, the more they are on Facebook!”
  • Another study found that engagement was 32% higher on weekends, so the end of the week is definitely a good rough guide to start experimenting with.
  • The best time of day to post on Facebook is debatable, with stats ranging from 1pm to get the most shares, to 3pm to get more clicks, to the broader suggestion of anytime between 9am and 7pm. It seems that this generally points to early afternoon being a solid time to post, and anytime after dinner and before work being a long shot.
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  • Twitter engagement for brands is 17% higher on weekends.
  • weekdays provide 14% more engagement than weekends, so this is definitely one you’ll want to test on your audience.
  • retweets have been shown to be highest around 5pm.
  • For click-throughs, the best times seem to be around noon and 6pm.
  • Twitter did an interesting study of these users and found that they are 181% more likely to be on Twitter during their commute.
  • They’re also 119% more likely to use Twitter during school or work hours.
  • 10pm–6am: This is the dead zone, when hardly any emails get opened. 6am–10am: Consumer-based marketing emails are best sent early in the morning. 10am-noon: Most people are working, and probably won’t open your email. Noon–2pm: News and magazine updates are popular during lunch breaks. 2–3pm: After lunch lots of people buckle down and ignore their inbox. 3–5pm: Property and financial-related offers are best sent in the early afternoon. 5–7pm: Holiday promotions & B2B promotions get opened mostly in the early evening. 7–10pm: Consumer promotions are popular again after dinner.
  •  23.63% of emails are opened within an hour of being received, this is something we definitely want to get right.
  • For more general emails, open rates, click-through rates and abuse reports were all found to be highest during early mornings and on weekends.
  • In a different study by MailChimp open rates were shown to be noticeably lower on weekends.
  • open rates increased after 12pm, and were highest between 2pm and 5pm.
  • A GetResponse study backed this up by showing that open rates drop off slightly, and click-through rates drop significantly on weekends. GetResponse found that Thursday is the best day for both open rates and click-throughs.
  • 70% of users say they read blogs in the morning More men read blogs at night than women Mondays are the highest traffic days for an average blog 11am is usually the highest traffic hour for an average blog Comments are usually highest on Saturdays and around 9am on most days Blogs that post more than once per day have a higher chance of inbound links and more unique views
Pedro Gonçalves

The Secrets Of A Memorable Infographic | Co.Design | business + design - 0 views

  • The most memorable visualizations, by far, contained elements that fell under the category of "human recognizable objects." These were images with photographs, body parts, icons--things that people regularly encounter in their daily lives. "Human recognizable objects will instantly make it more memorable," says Borkin. All but one of the 12 most memorable images in the study had a recognizable component.
  • Color was key; visualizations with more than six colors were much more memorable than those with only a few colors or a black-and-white gradient. Visual density--what some of us might call "clutter"--wasn't a bad thing either. In fact, images with a lot going on were significantly more memorable than minimalist approaches. Roundness was another hallmark of memorability (after all, our brains do love curves).
  • Then again, the researchers emphasize that this study only scratches the surface of what makes a visualization effective. Borkin and the others didn't study how well people retained the information in the images, just that they retained the image itself. An image that's memorable without being comprehensible may not be worth much. Borkin has already moved on to a similar study of visual comprehension, and she suspects in this case that "chart junk" and extraneous design elements will have a negative impact.
Pedro Gonçalves

What's The Best Time Of Day To Send Emails? [Infographic] - 0 views

  • sending messages at "8am – 10am and 3pm – 4pm can increase their average open rates and CTR by 6%." And that after 24 hours, the average email open rate approaches zero.
Pedro Gonçalves

ReadWrite - Users Average 7 Hours A Month On Facebook, Just 3 Minutes On Google+ [Infog... - 0 views

  • each month, visitors spend an average of 6.75 hours on Facebook. At first gloss, that may not sound like much, but that's almost double the amount of time users spend with Tumblr, Pinterest, Twitter, LinkedIn and Google+ - combined. 
Pedro Gonçalves

STUDY: Your Facebook Page May Be Bipolar - AllFacebook - 0 views

  • BuzzSpice found that 72 percent of the pages it studied exhibited what it called “manic-depression behavior,” not posting content in a consistent manner, but adding posts in flurries, then going silent for more than two weeks, in some cases.
  • Pages that do not stay in constant touch with their fans get decreasing score on the Facebook EdgeRank algorithm, lose visibility, and eventually disappear from their fans’ News Feeds.
Pedro Gonçalves

50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] - 0 views

  • a new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.
  • Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand’s Facebook page compared to its website.
  • . Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.
Pedro Gonçalves

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic] - ReadWrite - 0 views

  • Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years.
  • Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands. (According to Paul Adams, Facebook’s global head of brand design, Facebook’s strength is relationship-building, noting that many lightweight interactions over time can help promote brands.)
  • Pinterest traffic spent 60% more than did traffic coming from Facebook. Pinterest traffic converted to a sale 22% more than Facebook. Facebook traffic bounced 90% of the time, compared to 75% for Pinterest. Facebook users viewed an average of 1.6 pages. Pinterest users saw an average of 2.9 pages – an 81% difference.
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  • The average revenue per visit for Pinterest traffic was more than $1.50. But while Pinterest is able to drive highly lucrative leads – and the release of Pinterest’s Analytics Tool for Businesses should help companies make use of them - it can deliver only a relatively limited set of eyeballs.
  • If a company’s goal is to simply reach a larger audience to create or maintain brand awareness, Facebook remains the best option.
  • it seems fair to say that Pinterest is a more efficient marketing channel than Facebook.
Pedro Gonçalves

10 Developer Tips To Build A Responsive Website [Infographic] - ReadWrite - 0 views

  • “We are now looking at how we display and order content differently from screen size to screen size,” said Jeff Moriarty, Boston Globe VP of digital properties in an interview last year. “This ‘responsive content’ concept is emerging and we are starting to see in data that users want different types of content depending on their context and the device they are on. We have to now think about how content performs differently from the biggest screens to the smallest, how that content is organized and even how headlines are written from platform to platform.”
  • The first thing to think of when building a responsive site is simplicity.
  • some website builders may over-design for the desktop, making some websites fun to play with but absolutely impossible to navigate.
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  • focus around content and avoid the pitfalls that certain aspects of websites can create.
Pedro Gonçalves

Time To Plug In, Retailers: Smartphone Use To Double In Two Years [Infographic] - ReadW... - 0 views

  • How big is the smartphone market? Try these numbers on for size: from 1997 to 2012, there were 1.038 billion smartphones in use, enough for 1 for for every 6.7 people on the planet. But (and here's the real mind blower), while it took 16 years to get the first billion smartphones online, the next one billion smartphones will be sold in the next two years.
  • sometime in 2013, according to a graph from Morgan Stanley Research embedded in the infographic, the number of mobile Internet users is expected to surpass the number of desktop Internet users.
  • The days of the desktop user as the dominant Internet force are about to end.
Pedro Gonçalves

STUDY: Top Brands On Facebook Using Hashtags, But They're Not Increasing Engagement - A... - 0 views

  • The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no “measurable change” in the performance of posts with hashtags and those without.
  • The longer status updates are, the less engagement typically results, but on the flip side, status updates of 50 characters or fewer did not perform well.
  • The averages for the top 10 brands are 19.8 million likes and 2.5 posts per day, but “a large variance” exists.
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