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Contents contributed and discussions participated by Pedro Gonçalves

Pedro Gonçalves

How Twitter's new expanded images increase clicks, retweets and favorites [New data] - ... - 0 views

  • Right click any image on the web and “Buffer this image”
  • This uploads the image to Twitter itself, which means Twitter will show it inline.
  • We found that writing a tweet which gives context to the image itself and simply including a link for our follwers to read more worked well.
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  • we’re still seeing some great engagement on Tweets that include a link without an image. In fact—that screenshot shows that link-based Tweets without images can get even more click-throughs that those with images.
Pedro Gonçalves

The Surprising Reason To Set Extremely Short Deadlines | Fast Company | Business + Inno... - 0 views

  • organizational psychologists. Work, they say, is "elastic," meaning that it stretches and shrinks to fit the time allotted.
  • Parkinson's Law: work expands to fill the time available for its completion.
  • an elderly lady of leisure can spend the entire day in writing and despatching a postcard to her niece at Bognor Regis. An hour will be spent in finding the postcard, another in hunting for spectacles, half-an-hour in a search for the address, an hour and a quarter in composition, and twenty minutes in deciding whether or not to take an umbrella when going to the pillar-box in the next street. The total effort which would occupy a busy man for three minutes all told may in this fashion leave another person prostrate after a day of doubt, anxiety and toil.
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  • the outcoume of Parkinson's law is that if you give yourself a week to work on a two-hour task, then the task with grow in complexity as to fill that week--perhaps not with more work, but more anxiety about the work.
Pedro Gonçalves

"A comunicação social será íntima, individualizada de formas que hoje não con... - 0 views

  • (as receitas da publicidade de jornais nos Estados Unidos caíram de 49 mil milhões de dólares para 22 mil milhões em 2012)
Pedro Gonçalves

The Secrets Of A Memorable Infographic | Co.Design | business + design - 0 views

  • The most memorable visualizations, by far, contained elements that fell under the category of "human recognizable objects." These were images with photographs, body parts, icons--things that people regularly encounter in their daily lives. "Human recognizable objects will instantly make it more memorable," says Borkin. All but one of the 12 most memorable images in the study had a recognizable component.
  • Color was key; visualizations with more than six colors were much more memorable than those with only a few colors or a black-and-white gradient. Visual density--what some of us might call "clutter"--wasn't a bad thing either. In fact, images with a lot going on were significantly more memorable than minimalist approaches. Roundness was another hallmark of memorability (after all, our brains do love curves).
  • Then again, the researchers emphasize that this study only scratches the surface of what makes a visualization effective. Borkin and the others didn't study how well people retained the information in the images, just that they retained the image itself. An image that's memorable without being comprehensible may not be worth much. Borkin has already moved on to a similar study of visual comprehension, and she suspects in this case that "chart junk" and extraneous design elements will have a negative impact.
Pedro Gonçalves

"A Internet pode ajudar o jornalismo a ser mais profundo e mais sério" - PÚBLICO - 0 views

  • “A brevidade [dos artigos] não importa”, continua. “Quando se diz que o jornalismo online deve ser feito com textos curtos, é com base na ideia de que é desconfortável ler textos longos no computador. Mas já é mais confortável no iPad. E ainda mais no Kindle.”
Pedro Gonçalves

Teens To Facebook: "Okay, Bye!" - ReadWrite - 0 views

  • "We did see a decrease in daily users, specifically among younger teens," Facebook CFO David Ebersman said
  • Facebook may be feeling the burn of alternative social sites like Tumblr and Snapchat that skew towards a younger demographic. But there is a glimmer of hope, Ebersman said: "We remain close to fully penetrated among teens in the U.S."
  • While the teen embrace of Facebook might be slackening, its Instagram unit has no trouble attracting a younger audience, with teen users rising five percent this year.
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  • Facebook's stock fell during after-hours trading after news of the teen data broke.
Pedro Gonçalves

INFOGRAPHIC: Why Media Publishers' Social Engagement Is Exploding On Facebook - AllFace... - 0 views

  • with the top 20 publishers seeing a staggering increase in social interactions (likes, comments, shares) of 288 percent between September 2012 and September 2013.
  • on average, referral traffic from Facebook to media sites has increased by over 170 percent throughout the past year.
  • Gawker posted the largest year-to-year growth in Facebook engagement, at 549 percent, followed by BuzzFeed at 495 percent. “Old media” stalwarts The New York Times and the British Broadcasting Corp. delivered strong performances, as well, seeing increases of 160 percent and 122 percent, respectively. The Huffington Post was the strongest performer for the month of September 2013, generating nearly 18.5 million social interactions from 15,839 published articles.
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  • The rise of social media optimized content — articles that are optimized for driving social engagement and sharing — has been well documented. This content includes listicle-type “evergreen” articles, recognized as a core plank in the likes of BuzzFeed’s route to social success.
Pedro Gonçalves

At Facebook, Almost Half Of Ad Revenue Now Comes From Mobile - ReadWrite - 0 views

  • Facebook reported $1.8 billion in advertising revenue, with mobile ads accounting for 49% of that sum—and roughly 44% of all revenue. At this time last year, the company generated only 14% of its advertising revenue from mobile.
  • Facebook now boasts 874 million mobile monthly active users, an increase of 45% year-over-year. And it remains the world's largest social network, with over 1.19 billion people using the service each month.
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