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 When it comes to picking a winner, you’ll want to see all the contestants. If the updates include @username mention to you, you’ll be able to see all the updates in your Mentions timeline (see here for more information on replies and mentions). Just doing a public search may not show every single update, and some contestants may be filtered from search for quality.

You might decide to have users include relevant hashtag topics along with the updates (like #contest or #yourcompanyname)

25 bloggers were arrested and charged with sedition

What explains his rage is that, had it not been for social media, the government would likely have succeeded in hiding the protests from many Turks. Turkey is a country that jails more journalists than Iran, and it is hardly surprising that the mainstream Turkish media, which has been additionally co-opted by the authorities through financial measures, broadcast pictures of beauty contests and cooking shows for several days while parts of Istanbul and other cities were blanketed with tear gas.

While international news organizations and some alternative outlets in Turkey played a role in breaking the media’s silence, social media took the lead.

Besides arresting and intimidating bloggers, the authorities made several attempts to choke access to Facebook and Twitter, as well as blocking cell phone communications (which your correspondent experienced on June 1 in Istanbul). The deputy prime minister ominously cautioned that “It's possible to shut it [Internet] all down," much in the same manner as the Egyptian government had done two years earlier.

Have a voice. In their pin descriptions, most users simply state in words what the image is already showing. Wasted copy! Express why you're pinning something, what you like about it, some cheeky comment. Pin something you don’t like, and say why! You want followers to get to know you, to engage with your personality and/or your brand.

Each pin is an impression. One that garners no re-pins or likes is a wasted opportunity.

Have a vision. A corollary to the previous tip. Your boards should reflect a consistent, unique visual identity. If they don’t, you may want to consider whether your brand does.

Post lots of content from outside Pinterest! The site tends to become an echo chamber, with most users finding everything on their boards from other boards. Be a source of fresh content to those people. The re-pin has it’s place (a strategic tool to grab someone’s attention). But really, 98% of your pins should be from external sources.