All Things Digital

That's advertainment! Brands create buzz with Web videos, games, gimmicks.

Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.

In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of responses from 800,000 users to more than 125 Facebook ad campaigns by 70 different brand advertisers.

Elevation Partners and Facebook investor Roger McNamee, who is also a rock musician, gave an amazing talk recently where he goes over some of the biggest trends affecting the technology industry.

Many people predict that mobile devices will be the only important user interface platform in the so-called "post-PC" future. Some even recommend designing websites for mobile first, and then modifying the design for the desktop PC as an afterthought. I disagree.