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Nathalie Allard

Transmedia Design for the 3 Screens (Make That 5) - 0 views

www.useit.com/...3-screens-transmedia.html

transmedia design mobile desktop user experience mobile user research desktop use small screens

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Many people predict that mobile devices will be the only important user interface platform in the so-called "post-PC" future. Some even recommend designing websites for mobile first, and then modifying the design for the desktop PC as an afterthought. I disagree.
Nathalie Allard

Easiest way for teams to provide feedback on websites - 0 views

www.notableapp.com

website feedback project management

shared by Nathalie Allard on 08 Sep 11 - Cached
  • Nathalie Allard on 08 Sep 11
     
    Quickly and easily give feedback on design, content, and code on any page of a website or application without leaving your browser. \n\nNotable helps your team collaborate through visual feedback on screenshots, via a chaos-free process so that everyone can express their opinion. \n\n
Nathalie Allard

London Bloggers Meetup with Smirnoff was just Splendid « Fake Plastic Noodles - 0 views

fakeplasticnoodles.com/...ith-smirnoff-was-just-splendid

social media online PR SEO Smirnoff blogger events social media case study

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Normally when I go to events or blogger meetups I always tell myself that I'm going to come home and write a post right away so that I don't forget anything that happened. What usually ends up happening is that I get home, bum around on Facebook for a while and tell myself I'll do it 'tomorrow after work' (just like with the Heston Blumenthal sherry tasting I went to last night).
Nathalie Allard

How the Auto Industry Is Embracing Social Media [INFOGRAPHIC] - 0 views

mashable.com/...auto-industry-social-media

automotive social media Ford GM Lexus Honda Chevrolet Buick Cadillac Jeep Toyota Chrysler

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but social media is a field where money will only drive you so far. The big gains seem to come from out-thinking opponents, not outspending them.
test and tagging

Be Safe With [e]Safe - 1 views

The welfare of my employees is my number one priority so that I can ensure that they will work productively. That is why when I established my company, I made sure that the equipment to be used are...

test and tagging

started by test and tagging on 15 Dec 11 no follow-up yet
Nathalie Allard

The Academy - 0 views

blog.estateagencyacademy.co.uk/...-likes-for-every-property.html

Facebook Like button Social media

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Did you know that you can now use Facebook to 'Like' a property that you find on Rightmove? Press the Like button on any property details page and your endorsement of that property will be visible to all of your Facebook friends. Why would someone want to do that you may ask? It may be fine for hundreds of people to Like a handbag, but not a house! If they like it that much, why aren't they buying or renting the place?
  • The automated Like text that is posted when you Like a property includes the name of the selling agent. If you assume (rather safely) that many people's Facebook friends live in the same area as them, a Like for a property on Facebook can create a small bit of brand exposure to other potential customers in your area. Apply the same logic to this as you would to someone seeing lots of your boards close to where they live and you can see the value.
  • It's also potentially very useful from a PR perspective. In the same way as getting those palatial places into Country Life and The Sunday Times has helped agents to gain exposure, Facebook can help to do the same. Case in point is this 22 bedroom property through Hamptons, which has attracted 651 Likes to date:
  • ...2 more annotations...
  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a d in Country Life is upwards of £400, you can start to understand the potential value here too.
  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a
Nathalie Allard

Why a negative review may not be so bad after all - 0 views

econsultancy.com/...iew-may-not-be-negative-at-all

negative reviews reviews Alamo Drafthouse

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.
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