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Nathalie Allard

Facebook: "Like" is Like "Share," But Share is Still There - 0 views

soshable.com/facebook-like-butto

automotive social media like button facebook like share button

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    If you were confused before about the differences between liking a website or story and sharing one, Facebook has confused the issue even more to make it simpler for us all. "Like" it, "share" it - either way you're posting the details on your wall and onto your friends news feeds. If anything, "like" is more prominent than "share" now.
Nathalie Allard

The Academy - 0 views

blog.estateagencyacademy.co.uk/...-likes-for-every-property.html

Facebook Like button Social media

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Did you know that you can now use Facebook to 'Like' a property that you find on Rightmove? Press the Like button on any property details page and your endorsement of that property will be visible to all of your Facebook friends. Why would someone want to do that you may ask? It may be fine for hundreds of people to Like a handbag, but not a house! If they like it that much, why aren't they buying or renting the place?
  • The automated Like text that is posted when you Like a property includes the name of the selling agent. If you assume (rather safely) that many people's Facebook friends live in the same area as them, a Like for a property on Facebook can create a small bit of brand exposure to other potential customers in your area. Apply the same logic to this as you would to someone seeing lots of your boards close to where they live and you can see the value.
  • It's also potentially very useful from a PR perspective. In the same way as getting those palatial places into Country Life and The Sunday Times has helped agents to gain exposure, Facebook can help to do the same. Case in point is this 22 bedroom property through Hamptons, which has attracted 651 Likes to date:
  • ...2 more annotations...
  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a d in Country Life is upwards of £400, you can start to understand the potential value here too.
  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a
Nathalie Allard

Rightmove crowdsources website improvements on Facebook - 0 views

econsultancy.com/...bsite-improvements-on-facebook

social media case study Like button crowdsourcing The Ideas Factory Facebook Right Move

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    With its new Facebook campaign, property website Rightmove is aiming to get people involved in suggesting new features for its website.
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