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Nathalie Allard

Facebook: "Like" is Like "Share," But Share is Still There - 0 views

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    If you were confused before about the differences between liking a website or story and sharing one, Facebook has confused the issue even more to make it simpler for us all. "Like" it, "share" it - either way you're posting the details on your wall and onto your friends news feeds. If anything, "like" is more prominent than "share" now.
Nathalie Allard

The Academy - 0 views

  • Did you know that you can now use Facebook to 'Like' a property that you find on Rightmove? Press the Like button on any property details page and your endorsement of that property will be visible to all of your Facebook friends. Why would someone want to do that you may ask? It may be fine for hundreds of people to Like a handbag, but not a house! If they like it that much, why aren't they buying or renting the place?
  • The automated Like text that is posted when you Like a property includes the name of the selling agent. If you assume (rather safely) that many people's Facebook friends live in the same area as them, a Like for a property on Facebook can create a small bit of brand exposure to other potential customers in your area. Apply the same logic to this as you would to someone seeing lots of your boards close to where they live and you can see the value.
  • It's also potentially very useful from a PR perspective. In the same way as getting those palatial places into Country Life and The Sunday Times has helped agents to gain exposure, Facebook can help to do the same. Case in point is this 22 bedroom property through Hamptons, which has attracted 651 Likes to date:
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  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a d in Country Life is upwards of £400, you can start to understand the potential value here too.
  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a
Nathalie Allard

Everything You Need to Know About QR Codes » - 0 views

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    Ever see an odd pixelated square graphic like this one on a web page, print magazine or as someone's social media site avatar? If you haven't yet I guarantee you will now. This type of graphic is called a QR Code and something you'll want to take note of and to creatively use in the future.
Nathalie Allard

While Android Market struggles, the App Store surges | Econsultancy - 0 views

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    The number of Android devices may be growing like a weed, but when it comes to the ecoystem, not all is well.
Nathalie Allard

Who owns your brand's social media data? - 0 views

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    Congratulations: you have 50,000 Twitter followers! Respect: you have a million 'likes' on Facebook! Kudos: 5,000 professionals on LinkedIn have joined your group! But scratch beneath the surface and ask yourself three big questions: 1. What does this really mean? 2. What is this worth? 3. Who owns the data? I'm not a social media cynic by any stretch of the imagination. I know what it has done for our business, but that's not to say there aren't threats and challenges on the road ahead.
Nathalie Allard

London Bloggers Meetup with Smirnoff was just Splendid « Fake Plastic Noodles - 0 views

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    Normally when I go to events or blogger meetups I always tell myself that I'm going to come home and write a post right away so that I don't forget anything that happened. What usually ends up happening is that I get home, bum around on Facebook for a while and tell myself I'll do it 'tomorrow after work' (just like with the Heston Blumenthal sherry tasting I went to last night).
Nathalie Allard

Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates - Smashi... - 0 views

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    Smashing Magazine\nSmashing Magazine Smashing Network Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates\nBy Paras ChopraNovember 24th, 2010\nDesign24 CommentsPublishing Policy.Advertisement\nThe attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor's attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds1). Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight "no." With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us.\n\n
Nathalie Allard

Rightmove crowdsources website improvements on Facebook - 0 views

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    With its new Facebook campaign, property website Rightmove is aiming to get people involved in suggesting new features for its website.
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