Pepsi exec dishes on Pepsi Refresh, future plans for cause marketing - 1 views
-
Aimee Blaquiere on 06 Nov 10The Communications Director of Pepsi co discusses the marketing campaign Pepsi Refresh, wherein the public is encouraged to come up with new ideas to "refresh" some part of their world, and with the votes of the public, potentially win grant money to fund that idea. It is both a great marketing tool for Pepsi, and a great way to get the public to be creative. I have come across the Pepsi Refresh project in my research, because there are some ideas from the public that include finding ways to incorporate play into people's lives. I think that this project is a great way to have people think about the change that they want to make in the world, and create a proposal for it that is compelling enough to get others to vote for them and make it happen. With the added incentive of possible grant money, people can think freely without the worry of "how could I actually make this happen financially?"