"Steve, what's the next hot online community?" It seems as though everybody
is on the lookout for the successor to MySpace, Twitter or Facebook. Nobody,
even in a difficult economic climate, wants to be viewed as a latecomer.
Perhaps as a defense mechanism to avoid being wrong myself, I now give a
boilerplate answer that I believe can last. In short, the next big community is
not a single destination. Rather, it is going to be everywhere. To paraphrase
Forrester analyst Charlene Li, social networking is becoming "like air."
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